Dawnna St. Louis is an in-demand international speaker and sales and revenue acceleration coach. She is called the ‘coach’s coach’ when she works with subject matter experts to turn their expertise into high-profit coaching and speaking businesses. Next year, she will launch her Fyrebrand-certified coaching program for those who want to be successful business coaches […]
How to Measure Your Marketing Campaign Efforts
If you plan on investing in digital marketing, it’s important to know how to measure your marketing campaign effectiveness. If your marketing campaign works great, you’ll want to know so you can recreate your success! So, how do you check the effectiveness of your marketing campaigns and compare it with your expectations? That’s the topic […]
The SmallBizChat Podcast: How Good Humans Sell with Catherine Brown
Catherine Brown understands what it means to build a business during challenging times. She launched her first company with two small boys at home in 2003 and now runs a sales training firm called ExtraBold Sales. Catherine is a veteran of over 25 years of selling, recruiting, and fundraising with nonprofits. In her new book, […]
October 2022 #SmallBizChat: How to Build an Unforgettable Brand and Build Trust
#Smallbizchat Podcast LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat Podcast LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live on my SmallBizLady Facebook Page or my YouTube Channel. Angela Durant is a Brand […]
How to Determine Your Marketing Approach
There are numerous marketing methods available to small business owners today. What marketing approach will you choose? Will you build a brand on social media? If so, which platforms will you focus on? Will you attend industry trade shows or give out flyers on the street? Will you send direct mail or make cold calls? […]
The SmallBizChat Podcast: How to Boost Your Sales with Internet Marketing with Paul Getter
Paul Getter, The Internet Marketing Nerd, was broke in 2009, struggling and delivering phone books out of the back of his car. After teaching himself about the power of internet marketing, he created The Internet Marketing Nerd and quickly became one of the most sought-after marketing experts in the world. He has spent over […]
7 Ways to Jump-start Your 2023 Small Business Marketing
We’re heading for the last quarter of the calendar year, and it’s a busy one. Holiday sales can make up a big chunk of your annual revenue as a small business owner! While you’re probably preparing for the holiday season right now, today I want to encourage you to think even further ahead. In the […]
September 2022 #SmallBizChat: How to Be a Better Salesperson and Grow Your Coaching Business
#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]
The SmallBizChat Podcast: How to Handle Inflation in Your Small Business
Today, I’m offering my thoughts and advice on inflation and your small business. I share my take on how you can handle inflation and thrive in the current landscape by doing things such as raising prices, managing productivity, and using strategic financing. I talk about the importance of knowing exactly where your cash flow is […]
How to Choose a Pricing Strategy for Your Small Business
Pricing is often difficult when you operate a small business, but you must get it right. In this article, I’ll cover this complex topic with some general advice on how to choose a pricing strategy for your small business. Pricing strategy is part art and part science, and there is much to consider. Let’s dive […]
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