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ENDING SMALL BUSINESS FAILURE

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You are here: Home / Archives for Melinda Emerson

Mastering Your Money Mindset

August 31, 2021 By Melinda Emerson Leave a Comment

mastering your money mindset featured Image

It’s no secret that success in business is strongly dependent on your relationships, including with partners, vendors, industry contacts, employees, and customers. But the relationship most entrepreneurs overlook is the one that’s most likely to hold you back from financial success: your relationship with money. Money is simply a currency that customers exchange for your […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: empowered money mindset, Fear of Money, money block, Money Guilt, relationship with money

Where to Place Opt-Ins on Your Website

August 30, 2021 By Melinda Emerson Leave a Comment

Where to Place Opt-Ins on Your Website FEATURED IMAGE

Opt-ins are a tool that collect a subscriber’s name and email address via input fields so you can communicate with them through email. Your web visitors can “opt-in” to receive content or a lead magnet like newsletters, a video series, or an eBook. These offers typically educate or entertain about a specific area of interest. Your opt-in […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: conversion goals, high-traffic pages on your website, opt-in forms, pop-ups, sign up form builder

The SmallBizChat Podcast: The Crypto 411: How Cryptocurrency is Changing Business with Sonia Dumas

August 26, 2021 By Melinda Emerson Leave a Comment

The Crypto 411: How Cryptocurrency is Changing Business with Sonia Dumas Featured Image

Sonia Dumas is a finance expert, cryptocurrency educator, and Founder of Curio Haus. She works as a Transformational Consultant focusing on helping business leaders build an income, increase their influence and expand their lifestyle. Sonia works with her clients on everything from how to have payday conversations to growing their wealth. She is a frequent […]

Filed Under: The SmallBizChat Podcast Tagged With: buying and selling cryptocurrency, Crypto investing strategies, cryptocurrency market, ecommerce and cryptocurrency, using cryptocurrencies to build wealth

How Can Budding Entrepreneurs Build A Successful Ecommerce Business

August 24, 2021 By Melinda Emerson Leave a Comment

How Can Budding Entrepreneurs Build A Successful Ecommerce Business Featured Image

The future of eCommerce looks evergreen with the increasing number of flourishing businesses. Brick and mortar stores are rapidly being supplemented or replaced by online versions of their businesses. And now, they face even stronger competition from eCommerce stores. Global retail eCommerce numbers reflect this sentiment as well. Online retail sales are expected to touch […]

Filed Under: Grow Your Business, Starting A Small Business Tagged With: business promotion, getting started with your eCommerce business, Make Your Business Plan, maximize the Revenue For Your eCommerce Business, successful entrepreneurs

Social Media Schooling: How to Amp Up Your Online Marketing Efforts

August 23, 2021 By Melinda Emerson Leave a Comment

Social Media Schooling: How to Amp Up Your Online Marketing Efforts Featured Image

Did you know that there are 4.2 billion active users on social media? That’s around twice as many users as there were just five years ago. The average person spends around 2.5 hours each day on various social media channels.  As a small business owner, you can use Facebook and Instagram to build your business […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: build brand awareness, Facebook and Instagram, going live on social media, online marketing strategies, social media

The SmallBizChat Podcast: Do Less Marketing and Sell More with Cindy Zuelsdorf

August 19, 2021 By Melinda Emerson Leave a Comment

Do Less Marketing and Sell More with Cindy Zuelsdorf Featured Image

  Cindy Zuelsdorf is the Founding Partner of Kokoro Marketing. Cindy started her own marketing business after becoming an overworked marketing czar running sales and marketing for a high-tech company. She is a marketing automation expert and helps marketers, small business owners, and high-tech companies understand and master their marketing. Cindy offers a 7 Marketing […]

Filed Under: The SmallBizChat Podcast Tagged With: entrepreneurial career, marketing, marketing for small business, scaling your business, social media marketing

August 2021 #Smallbizchat: Cryptocurrency and Ecommerce

August 19, 2021 By Melinda Emerson Leave a Comment

August 2021 #Smallbizchat_ Cryptocurrency and Ecommerce Featured Image

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: Cryptocurrencies and blockchain, cryptocurrency, ecommerce and cryptocurrency, encourage and empower people, Unlock Your Secret Superpower

How to Choose an Online Business Coach

August 17, 2021 By Melinda Emerson Leave a Comment

How to Choose an Online Business Coach Open graph

Online business coaches are the perfect solution for people who want to start their own businesses but don’t know where to begin. Online business coaching services typically offer a personalized service that provides guidance and support as you create, launch, and grow your online business. Coaches offer the individualized attention you need to achieve your […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: coaching services, grow your online business, hiring an online business coach, online business coach, starting a business

Everything You Need to Know About Small Business Life Plans and Why You Need One

August 16, 2021 By Melinda Emerson Leave a Comment

Everything You Need to Know About Small Business Life Plans and Why You Need One OG

So, you have your business plan in place. You’ve got your marketing and blogging plans set and ready to put in motion.  You may even have a life plan written out too. So, even if it’s just a vision board you have hanging in your office or something you keep to yourself on Pinterest, you […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: Contingency Plan, life goals, life planning journal, long term planning, small business planning

The SmallBizChat Podcast: Why Small Businesses Fail

August 12, 2021 By Melinda Emerson Leave a Comment

Why Small Businesses Fail Featured Image

As the SmallBizLady, one of the saddest things in the world to me is to see a small business go out of business. To drive down the road and see small businesses with “For Rent” or “Everything Must Go!” signs in the windows of their establishment. My mission is about empowering you – giving you […]

Filed Under: The SmallBizChat Podcast Tagged With: Be Your Own Boss, be your own boss tips, before starting a business, business idea, business plan, life goals, start your business

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Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod

In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges. Mitch Axelrod is […]

Fix Your Business Q&A Video

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