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You are here: Home / Archives for Melinda Emerson

6 Tips on How to Build a Successful Brand on Amazon

September 27, 2021 By Melinda Emerson Leave a Comment

6 Tips on How to Build a Successful Brand on Amazon Featured Image

If you run an ecommerce business and you’re not selling on Amazon, you need to get on it. Around 197 million shoppers head to the online platform each month for their shopping needs, making it one of the most lucrative places to sell your products.  For those new to the Amazon platform, it can be […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: build your brand on Amazon, competitors on Amazon, profitable type of product to sell on Amazon, sell on Amazon, selling on amazon

The SmallBizChat Podcast: Getting Started in the CBD Industry with Kayla Fioravanti

September 23, 2021 By Melinda Emerson Leave a Comment

Getting Started in the CBD Industry with Kayla Fioravanti 1200 x 1200

Kayla Fioravanti is an award-winning author, aromatherapist, and leading expert in the natural cosmetics industry with over 20 years of experience as a cosmetic formulator. Inspired by her deep passion for aromatherapy and natural personal care products, she co-founded Essential Wholesale in 1998—starting in her kitchen and growing into a multi-million dollar business. Since 2017, […]

Filed Under: The SmallBizChat Podcast Tagged With: CBD Business, CBD Industry, natural cosmetic industry, starting a CBD business, to build a line of CBD products to sell

Content Marketing Ideas for Small Businesses

September 21, 2021 By Melinda Emerson Leave a Comment

Content Marketing Ideas for Small Businesses Featured Image

Understanding Content Marketing  So, you have created the product that everybody wants. Great! But now what?  Gone are those days when boring television ads were the talk of the town. If Charli d’Amelio has not endorsed your product in one of her sassy Tik Toks, or if it is not trending on your customer base’s […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content marketing, content marketing strategies, organic traffic, small business content marketing, updating content

12 Things You Should Know Before Starting Your Own Small Business

September 20, 2021 By Melinda Emerson Leave a Comment

12 Things You Should Know Before Starting Your Own Small Business Featured Image

I’ve been in business for more than 20 years and every so often, I think back on what life was like as a young business owner. Of course, it’s important not to dwell on the past and be forward-thinking, but you can learn from the wrong turns you made in the past. Additionally, I can […]

Filed Under: 12 Things, Grow Your Business Tagged With: healthy work-life balance, line of credit, positive cash flow, tax budgeting and planning, young business owner

September 2021 #Smallbizchat: Get Starting with a CBD Business

September 16, 2021 By Melinda Emerson Leave a Comment

September 2021 #Smallbizchat_ Get Starting with a CBD Business OG

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: business owner, cannabis industry, CBD Industry, holistic marketing, influencer marketing

The SmallBizChat Podcast: Where Can I Get Some Money?

September 16, 2021 By Melinda Emerson Leave a Comment

Where Can I Get Some Money_Featured Image

So you are starting a business… now, how are you going to fund it?  When it comes to the monetary aspects of building your brand, it is crucial to go into the process knowledgeably. Whether it be applying for a loan, entering a pitch competition, or reaching out through a crowdfunding campaign, seeking funding for […]

Filed Under: The SmallBizChat Podcast Tagged With: acquiring a loan, funding for your business, investment, monetary support, start your business

The One Productivity Tip Every Entrepreneur Needs

September 14, 2021 By Melinda Emerson Leave a Comment

The One Productivity Tip Every Entrepreneur Needs Featured Image

I thought the project would take me two or three weeks to complete. However, once I implemented this tip, I finished that project in a single afternoon.  The key to productivity is focus. If you can completely eliminate distractions, it’s amazing what you can get done. But the truth is that the most common sources […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: distractions, eliminate possible sources of distraction, focused work, power hour, Productivity

Top 25 Tips to Becoming a More Successful Boss

September 13, 2021 By Melinda Emerson Leave a Comment

Top 25 Tips to Becoming a More Successful Boss OG

Whether you’re in charge of a team of people or you’re the boss of just yourself, you need to find ways to navigate your way through being an entrepreneur. Even if you’ve been at it for years or you’re fresh on your journey to becoming a boss, it’s never too late to figure out who […]

Filed Under: Become Your Own Boss Tips, Grow Your Business Tagged With: become a successful entrepreneur, Become Your Own Boss in 12 Months, becoming a more successful boss., business leader, running your own business

BIG ANNOUNCEMENT: EIDL LOANS ARE BACK OPEN

September 10, 2021 By Melinda Emerson Leave a Comment

BIG ANNOUNCEMENT_ EIDL LOANS ARE BACK OPEN OG

The U.S. Small Business Administration (SBA) has reopened the online portal for businesses to request an Economic Injury Disaster Loan (EIDL) increase for up to $2 million. They are taking new applications too. The process is confusing, but that’s why I’m breaking it down.   Shout out to my finance colleague Ami Kassar for keeping me […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: COVID EIDL, request an Economic Injury Disaster Loan (EIDL), SBA loans, small business loan application, U.S. Small Business Administration (SBA)

The SmallBizChat Podcast: Become Your Own Boss – Revised and Expanded

September 9, 2021 By Melinda Emerson Leave a Comment

Become Your Own Boss - Revised and Expanded Featured Image

The pandemic has been tough on everyone, especially small businesses. So many companies are struggling to reinvent themselves and handle the digital pivot that is essential in this new normal. My book, Become Your Own Boss in 12 Months, has helped countless people startup or scale their businesses. Since its launch, the business landscape has […]

Filed Under: The SmallBizChat Podcast Tagged With: achieving small business success, Be Your Own Boss, effective marketing strategy for small business, small business marketing strategy, uncertain times

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

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Let’s get real: You don’t need to be everywhere—you just need to own your ZIP code. As a retailer or franchisee, your power isn’t in chasing a global audience. It’s in knowing your customers, showing up for your community, and building a brand that people can’t stop talking about right down the street. Local marketing […]

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