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You are here: Home / Archives for Melinda Emerson

Think Like A Boss: 4 Tips To Create A Positive Mindset In 2021

July 27, 2021 By Melinda Emerson Leave a Comment

Think Like A Boss: 4 Tips To Create A Positive Mindset In 2021 Featured Image

How you view the world can radically change your fortunes. If you’re convinced that you can’t do something, you’re right: you’ll never actually try, or maybe you’ll give up as soon as you encounter a roadblock. If you’re insistent that you’re undeserving of your success, you’ll fail to grasp the opportunities that come your way. […]

Filed Under: Grow Your Business, Your Small Business Tagged With: cultivating a positive mindset, inspirational podcast, optimize your health, set small goals, think like a boss

8 SEO Tips to Drive Traffic to Your Small Business Website

July 26, 2021 By Melinda Emerson Leave a Comment

8 SEO Tips to Drive Traffic to Your Small Business Website OG

Search engine optimization (SEO) is a huge component of driving traffic to your website, especially for small businesses. SEO increases the amount of organic traffic to your website. Using relevant keywords and other tactics will boost your website on the search engines, ensuring you land on the first page of results when a potential customer […]

Filed Under: Grow Your Business, Your Small Business Tagged With: google analytics, keywords on your website, link building, seo in your blog post, SEO World

The SmallBizChat Podcast: Using Your Entrepreneurial Skills in Public Policy with Jane Bolin

July 22, 2021 By Melinda Emerson Leave a Comment

Using Your Entrepreneurial Skills in Public Policy with Jane Bolin 1200x 1200

Jane Bolin is an attorney, entrepreneur, and Managing Partner at PeytonBolin, a Florida-based law firm providing legal services to property associations and individual owners. She holds a Bachelor’s degree in Political Science from Radford University and a Doctor of Law (J.D.) from St. Thomas University School of Law. Jane was elected to the City Commission […]

Filed Under: The SmallBizChat Podcast Tagged With: business prospects, entrepreneurship, getting corporate contracts, institutional acquisition strategy, small business development, supplier diversity

July 2021 #Smallbizchat: Leveraging Customer Service as a Value Proposition

July 22, 2021 By Melinda Emerson Leave a Comment

July 2021 #Smallbizchat: Leveraging Customer Service as a Value Proposition Featured Image

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: achieving small business goals, black woman-owned family business, grow your business online, Leveraging Customer Service, pivoting your business, Run a Successful Online Business, Value Proposition

5 Tips for an Excellent eCommerce Customer Service Strategy

July 20, 2021 By Melinda Emerson Leave a Comment

5 Tips for an Excellent eCommerce Customer Service Strategy OG

In the past decade, the eCommerce industry has been rising — about 15% year over year. This growth was exponentially accelerated when the pandemic hit — in the UK, non-store purchases accounted for 77.7% of 2020’s sales. While this might be a good thing for online retailers, it demands more attention from customer service functions. […]

Filed Under: Customer Service, Grow Your Business Tagged With: customer service in small business, customer service strategy, deliver excellent customer service, n-shore customer service providers, personalised customer service

9 Ways to Increase the Traffic to Your Small Business’s Website

July 19, 2021 By Melinda Emerson Leave a Comment

9 Ways to Increase the Traffic to Your Small Business’s Website OG

The website for your small business is an important element when planning out your marketing campaigns. Long gone are the days where a business card or brochure was the only way to increase your company’s business and client base. With many customers starting their purchasing journey online, it’s vital they can find you on the […]

Filed Under: Grow Your Business, Your Small Business Tagged With: email marketing campaigns, marketing campaigns, online presence, organic traffic to your website, search engine optimization, small business website, website traffic

The SmallBizChat Podcast: Growing Your Small Business Through Supplier Diversity with Kathey Porter

July 15, 2021 By Melinda Emerson Leave a Comment

Growing Your Small Business Through Supplier Diversity with Kathey Porter 1200 x1200

Kathey Porter is a Speaker, Author, Small Business Strategist, and CEO of Porter Brown Associates. She is a supplier diversity expert with over two decades of experience in small business development and entrepreneurship. Kathey has written multiple business books and hosts a podcast that shares advice and tips on scaling and growing a business. Kathey […]

Filed Under: The SmallBizChat Podcast Tagged With: business prospects, entrepreneurship, getting corporate contracts, institutional acquisition strategy, small business development, supplier diversity

101 Ways to Improve Customer Experience

July 13, 2021 By Melinda Emerson Leave a Comment

101 Ways to Improve Customer Experience Featured Image

What does it take to bring your customer service to the next level? There’s no single, all-encompassing answer. Companies that provide genuinely exceptional customer service focus on their customers in every action, decision, and moment of connection. Take it from one of our customers—Barbara Davis, owner of BADDogs Inc: “If we demonstrate concern and care […]

Filed Under: Customer Service, Grow Your Business Tagged With: Customer Service, customer service audit, customer's experience, exceptional customer service, omnichannel customer experience, ustomer service team members

Everything You Need to Know About Search Intent for Your Small Business

July 12, 2021 By Melinda Emerson Leave a Comment

Everything You Need to Know About Search Intent for Your Small Business OG

Search engine optimization (SEO) is one of the best ways to get organic traffic to your business’s website. As your website ranks high in search engine results, you’ll attract more potential customers and increase your sales.  One of the key components of SEO is optimizing your website and all its content with specific keywords that […]

Filed Under: Grow Your Business, Your Small Business Tagged With: intent-specific words, online search, organic traffic to your website, rank high on the search engine, search engine optimization

The SmallBizChat Podcast: Marketing Mess to Brand Success with Scott Jeffrey Miller

July 8, 2021 By Melinda Emerson Leave a Comment

Marketing Mess to Brand Success with Scott Jeffrey Miller 1200 x 1200

Scott Jeffrey Miller is a Keynote Speaker, Bestselling Author, and the Creator of Ignite Your Genius Career Coaching. He is the former CMO of the FranklinCovey Company, one of the world’s most influential leadership development firms. He now serves as a Special Advisor on Thought Leadership for FranklinCovey and hosts their podcast On Leadership. Scott […]

Filed Under: The SmallBizChat Podcast Tagged With: biggest challenges in marketing, biggest marketing mistakes, brand success, entrepreneurship, marketing lessons, online marketing, small business marketing

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

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#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

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