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You are here: Home / Archives for Melinda Emerson

How to Send an Effective Email to Anyone

May 3, 2021 By Melinda Emerson Leave a Comment

How to Send an Effective Email to Anyone OG

In this age of texting, tweeting, abbreviations, and excessive use of emojis, writing an effective email has become a bit of a lost art. As someone who gets hundreds of emails a day, I see so many poorly written pitches and email requests that I felt compelled to write this post as a public service […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: Bad emails, email marketing techniques, proofread your email copy, send an email, subject lines

The SmallBizChat Podcast: Creating Opportunity and Maximizing Wealth with Jay Samit

April 29, 2021 By Melinda Emerson Leave a Comment

Creating Opportunity and Maximizing Wealth with Jay Samit featured Image

Jay Samit is an entrepreneur, keynote speaker, and bestselling author. He is widely recognized as a leading expert on disruption and innovation. He has been described by Wired magazine as “having the coolest job in the industry,” raising hundreds of millions of dollars to help startups, working with Fortune 500 companies, transforming industries, and being […]

Filed Under: The SmallBizChat Podcast Tagged With: creating new markets, expanding established businesses, maximizing wealth, start your business, tech startup

How to Convert Clients by Focusing on Abandoned Carts

April 27, 2021 By Melinda Emerson Leave a Comment

How to Convert Clients by Focusing on Abandoned Carts Featured Image

On average, only three out of ten shopping carts make it through the full sales process. That leaves a whopping 70% of business sitting in limbo as abandoned carts. We see it as an unavoidable fact, but there’s a lot we can do to reclaim those clients. You’ll never convince every client to rethink their […]

Filed Under: Branding & Marketing, Fix Your Business Tagged With: cart abandonment tactics, competitor deals, Prevent Cart Abandonment, retargeting, top cause of cart abandonment

7 Costly Business Mistakes to Avoid to Maximize Your Profits

April 26, 2021 By Melinda Emerson Leave a Comment

7 Costly Business Mistakes to Avoid to Maximize Your Profits Featured Image

Nobody said running a business was easy. As a business owner, you’re not only the CEO, but you’re also the head of HR, an administrative assistant, and a bookkeeper. Building a business from scratch is rewarding work, allowing you to make a career out of something that is your passion. However, it’s not without its […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: creating a successful business, filing business taxes, financial management, inadequate marketing, Insufficient Cash Flow Management

The SmallBizChat Podcast: Be the CEO of Your Wealth with Charisse Conanan Johnson

April 22, 2021 By Melinda Emerson Leave a Comment

Be the CEO of Your Wealth with Charisse Conanan Johnson 1200 x 1200

Charisse Conanan Johnson is an entrepreneur, investor, speaker, and wealth expert. As the self-proclaimed “Original Wealthy Girl,” Charisse is passionate about helping others by providing the tools they need to live the life they want. She works as a Financial Strategist with small to medium businesses and specializes in building strategic relationships and financial modeling […]

Filed Under: The SmallBizChat Podcast Tagged With: building wealth, control your wealth, investor mindset, pursue wealth, steps to living the wealthy girl life, The Sipping & Living Allocation strategy, wealth creation

April 2021 #Smallbizchat: The Real Truth Around What Holds Businesses Back When It Comes to Finances

April 22, 2021 By Melinda Emerson Leave a Comment

April 2021 #Smallbizchat_ The Real Truth Around What Holds Businesses Back When It Comes to Finances OG

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: accounting hacks, building a successful service business, financial challenges, financial planning, get more of your ideal client, Profit First Strategies, Running a Million-Dollar Business

5 Marketing Ideas to Drive Post-Pandemic Retail Sales

April 20, 2021 By Melinda Emerson Leave a Comment

5 Marketing Ideas to Drive Post-Pandemic Retail Sales OG

With pandemic updates still taking up quite a bit of the news machine’s time, sometimes it’s still hard to even imagine a world that’s different from the one COVID-19 has created today. But businesses and retailers will one day be moving to a new normal that is similar to that old normal we all crave. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: boost in online sales, online marketing, online shopping, post-pandemic plan, retail business, retail business marketing plan

7 Tips on How to Set Prices for Products and Services

April 19, 2021 By Melinda Emerson Leave a Comment

7 Tips on How to Set Prices for Products and Services OG

Pricing your products and services appropriately is one of the biggest hurdles in owning a small business. Understanding what your customers are willing and able to pay for is vital to ensuring your business is successful.  Low prices don’t mean you’ll have customers lining up to buy. That can cause customers to assume your products […]

Filed Under: Grow Your Business, Your Small Business Tagged With: develop pricing strategy, how to set your prices, price your product, pricing tips, rethink your pricing strategy

The SmallBizChat Podcast: Building Your Sales Operation Systems with Liz Heiman

April 15, 2021 By Melinda Emerson Leave a Comment

Building Your Sales Operation Systems with Liz Heiman 1200 x 1200

Liz Heiman is the Founder, CEO, and Chief Sales Strategist at Regarding Sales LLC. She and her team help companies build sales systems strategies to drive extraordinary growth. She employs a strategic process to create a roadmap for success to focus her clients and their employees on getting the results they need. She holds a […]

Filed Under: The SmallBizChat Podcast Tagged With: complex sales problems, effective lead generation strategy, marketing-qualified lead, sales operation system, sales process, sales-qualified lead, small business mistakes

Overcoming Impostor Syndrome as a Small Business Owner

April 13, 2021 By Melinda Emerson Leave a Comment

Overcoming Impostor Syndrome as a Small Business Owner Open Graph

Impostor syndrome is REAL, and everybody has it. Yes, even you.  Impostor syndrome (also known as impostor phenomenon, impostorism, fraud syndrome, or the impostor experience ) is a psychological pattern in which an individual doubt their skills, talents, or achievements and has a persistent inbuilt fear of being exposed as a “fraud.”  Did you catch […]

Filed Under: Grow Your Business, Your Small Business Tagged With: career-making opportunities, celebrate your small wins, impostor phenomenon, inner perfectionist, mental and emotional well-being

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Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
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Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

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#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

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