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You are here: Home / Archives for Melinda Emerson

How to Leverage This Pandemic Slowdown to Boost Your Business

July 27, 2020 By Melinda Emerson Leave a Comment

Managing a business right now is a huge source of stress. With Congress still trying to determine the next bailout I am sure money is tight, and your employees are wondering how long they might have a job. I know where you are, I’ve been there. The last recession of 2008-2009 was really tough. It’s […]

Filed Under: Uncategorized

The SmallBizChat Podcast: The Ins and Outs of Affiliate Marketing with Griffin Stewart

July 23, 2020 By Melinda Emerson Leave a Comment

The Ins and Outs of Affiliate Marketing with Griffin Stewart
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Griffin Stewart is an e-commerce consultant, affiliate marketer, and the owner and co-founder of 5DayDeal, a multi-million dollar start-up which he founded with his wife Valerie in 2014. Specializing in joint venture partnerships, Griffin donates 10 percent of his profits to charity and has contributed over 1.8 million dollars to non-profits over the past five […]

Filed Under: The SmallBizChat Podcast Tagged With: Affiliate Marketers, Affiliate marketing, Affiliate program, brand, motivation in business, online marketing, sell products

How Can Brands Support Black Businesses

July 22, 2020 By Melinda Emerson Leave a Comment

Black businesses have been hit hard by the Pandemic, a recent study from the National Bureau of Economic Research reported that 41% of Black businesses have shut down since March. I think it’s important to break down the history of the climate of systemic racism that exists for Black America and how it has impacted […]

Filed Under: Business Inspiration, Grow Your Business, Leadership, Women in Business Tagged With: diversity in business, inclusivity, racial wealth gap, support black owned business

How to Create Effective Social Media Guidelines for Your Business

July 21, 2020 By Melinda Emerson Leave a Comment

How to Create Effective Social Media Guidelines for Your Business Featured Image

Social Media Guidelines and Businesses go hand in hand. Even if the company is not on social media, your employees who are on these platforms play a major role in building the image of your company. Social Media Guidelines work according to some rules, which can be related to law or legal protection. However, these […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: cyber security, online reputation, social media industry, social media platforms, social media style guide

The SmallBizChat Podcast: On Her Own Ground: The Life and Times of Madam C. J. Walker with A’Lelia Bundles

July 16, 2020 By Melinda Emerson Leave a Comment

On Her Own Ground: The Life and Times of Madam C. J. Walker with A’Lelia Bundles Featured Image

A’Lelia Bundles is a journalist with over thirty years of experience working at NBC News and ABC News as an Emmy-award winning producer and executive. A’Lelia, who graduated from Harvard and Columbia University’s Graduate School of Journalism, is the author of multiple biographies about her notable female ancestors, including Madam C. J. Walker and A’Lelia […]

Filed Under: The SmallBizChat Podcast Tagged With: black female entrepreneur, build your business empire, business empire, Madam C. J. Walker, Self Made Netflix Series, small business, women empowerment

July 2020 #SmallBizChat: How to Be Resilient in Your Small Business in a Post-Pandemic World

July 16, 2020 By Melinda Emerson Leave a Comment

#SmallBizChat LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: entrepreneurs, keeping team motivated, multi-directional conversations, Patriot Boot Camp, uncover resilience, Veteran Entrepreneurs

Overcoming Burnout: Solopreneurs Need to Learn the Art of Automation

July 14, 2020 By Melinda Emerson Leave a Comment

Overcoming Burnout: Solopreneurs Need to Learn the Art of Automation Open Graph

The life of a solopreneur is a constant juggling act. There’s only one person running the show, so everything falls on you—from creating the product itself to marketing and advertising it. If you want your business to succeed, you need to jump at every opportunity to grow. But there are only so many hours in […]

Filed Under: Grow Your Business, Solopreneurs Tagged With: business workflow, monotonous tasks, simple automations, Solopreneurs, the art of automation

How to Use Instagram Stories for Small Business

July 13, 2020 By Melinda Emerson Leave a Comment

Small business owners have been using social media platforms to promote their businesses not only because they are free but because they are also super effective. The fact is social media is constantly evolving. I’m not just pertaining to the ever-changing algorithms but to the features being added regularly.  And as social media sites add […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: benefits of Instagram Stories, engage your audience, find your story, instagram marketing, instagram stories

The SmallBizChat Podcast: Living a Life of MORE with Michelle Washington

July 9, 2020 By Melinda Emerson Leave a Comment

Living a Life of MORE with Michelle Washington
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  Dedicated to motivating, empowering, and uplifting women to live a life of MORE, Michelle Washington is the CEO of Women of MORE Organization, LLC, and the author of Women of MORE Magazine, which was featured by Harper’s Bazaar. In addition to hosting inspiring events and highlighting women at the top of their game through […]

Filed Under: The SmallBizChat Podcast Tagged With: build your brand, business mindset, commitments, female business owners, female entrepreneur, live a life of more, staying relevant

The 5 Things Your Online Business Needs to Focus on During the Coronavirus Pandemic

July 7, 2020 By Melinda Emerson Leave a Comment

The 5 Things Your Online Business Needs to Focus on During the Coronavirus Pandemic Open Graph

If you worked from home before this novel coronavirus hit the world hard, a lot of people assume you got off lucky. After all, you are just doing what you did before, right? With blogs and online businesses being lucrative money-makers for thousands of people, no one seems to notice that we are being affected […]

Filed Under: Grow Your Business, Your Small Business Tagged With: collaboration, investing some money, online bloggers, online business owners, robust communication systems

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Have Maximum Impact in Your Business with Tara Landes

In this episode, Melinda Emerson is joined by Tara Landes to explore the multifaceted role of a business president. Tara discusses the impact and priorities that come with the position, emphasizing the importance of balancing day-to-day operations with strategic planning. The conversation covers effective hiring and team-building strategies, highlighting the role of leadership and the […]

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