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You are here: Home / Archives for Melinda Emerson

7 Ways IGTV Can Be Valuable for Your Small Business

September 18, 2018 By Melinda Emerson Leave a Comment

Guest Article Since it’s launch in 2010, Instagram has become a global community of one billion! Recently, the photo sharing app announced their new feature IGTV, which allows users to post and watch videos that are up to one-hour long. While there’s a stand-alone IGTV app, you can also watch it from within the Instagram […]

Filed Under: Guest Articles, Social Media, Technology Tagged With: igtv, instagram, instagram tv, leverage social media, video marketing

How to Develop a Business Strategy – Part III

September 17, 2018 By Melinda Emerson Leave a Comment

Developing a business strategy is all about looking at where you want your company to be in the next 3-to-5 years and figuring out what you need to do now to get there. If you spend your days constantly putting out fires in your business, it’s doubtful that you have much time for developing a […]

Filed Under: Become Your Own Boss Tips, Fix Your Business, Grow Your Business, Solopreneurs, Your Small Business Tagged With: benefits of business strategy, business strategy, develop strategy, long-term strategy

Using Webinars to Generate Leads, Customers, and Profits

September 13, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Thomas P. Curran @tompcurran. Thomas is a Webinar Training Expert who teaches his students how to generate leads, clients and profits […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Grow Your Business, Q & A Interview, SmallBizChat Tagged With: @tompcurran, getting started with webinars, SmallBizChat, webinars, webinars in business

How to Avoid a Holiday Disaster

September 11, 2018 By Melinda Emerson Leave a Comment

Sponsored Post We’re just a few weeks away from putting up the Halloween decorations, now is the ideal time to make sure your small business is set up for holiday sales. If you make the bulk of your revenue during the biggest shopping season of the year, it’s time to get started with what you […]

Filed Under: Grow Your Business, Guest Articles, Starting A Small Business Tagged With: @AveryProducts, Holiday preparation, holiday sales, planning

How to Develop a Business Strategy – Part II

September 10, 2018 By Melinda Emerson Leave a Comment

Your business strategy is your roadmap to business success, but it needs to be adjusted annually. You and your team should take a look at your business strategy every fall to plot out your sales objectives and goals for the new year. 2019 is just around the corner, and you should start your planning process […]

Filed Under: Become Your Own Boss Tips, Fix Your Business, Grow Your Business, Solopreneurs, Your Small Business Tagged With: business strategy, develop strategy, failed business strategy

How to Increase Engagement on Social Media

September 6, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Dr. Aikyna Finch, @DrADFinch. Dr. Aikyna Finch is a ​Forbes Coaches Council Member, coaching in the areas of Empowerment, Life and Social […]

Filed Under: Featured Post, Featured SmallBizChat, Grow Your Business, Q & A Interview, SmallBizChat, Social Media, Starting A Small Business Tagged With: @DrADFinch, SmallBizChat, social media, social media engagement

How to Survive the First Year of Small Business Ownership

September 4, 2018 By Melinda Emerson Leave a Comment

Guest Article You’ve taken the leap into the rough waters of small business ownership, beaming with the excitement of a new chapter in your life and the possible success of your idea. However, getting started is only the beginning. The first year of running a small business can be the hardest times any owner will […]

Filed Under: Guest Articles, How to Start, Starting A Small Business Tagged With: business plan, small business success, small business survival

How to Develop a Business Strategy – Part 1

September 3, 2018 By Melinda Emerson Leave a Comment

September is the perfect time to start looking ahead to first quarter 2019. The fall is right time to start thinking about your business goals and then engage your team in developing a new business strategy. Winging it is NOT a strategy, yet too often business owners venture into new markets without a specific target […]

Filed Under: Become Your Own Boss Tips, Fix Your Business, Grow Your Business Tagged With: business growth, business strategy, mission, vision

Who’s on #Smallbizchat September 2018

August 31, 2018 By Melinda Emerson Leave a Comment

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.   Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat and click here for directions […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @BurtonKelso, @DrADFinch, @MichaelEGerber, @mycoachlori, @tompcurran, @wealthybaglady, SmallBizChat, smallbizlady

What No One Tells You About Starting a Small Business

August 30, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Keenya Kelly @keenyakelly. Keenya is the CEO of Keenyakelly.com and ifyoubrandit.com where she strategically helps individuals determine who they are […]

Filed Under: Featured Post, Featured SmallBizChat, Grow Your Business, Q & A Interview, SmallBizChat, Starting A Small Business Tagged With: @keenyakelly, SmallBizChat, start a business

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: Hit It and Quit It with Michelle Songy and Ryan Hogan

In this episode, Melinda Emerson hosts a panel discussion with Michelle Songy and Ryan Hogan. Each guest shares their favorite podcast, a business app they find indispensable, a marketing tip, and a business book that has impacted them. Michelle Songy is the Founder and CEO of Press Hook, a media platform that helps small businesses […]

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