When it comes to marketing your small business, the next thing you really need to concern yourself with is mobile web marketing. You need to have a helpful website that is mobile ready, especially if you are a local retailer. Far more people use cell phones to access the Internet than ever before. In fact, […]
What Every Small Business Owner Needs To Know About Unpaid Interns
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Robin Bond, Esq., @robinbond. Founder of Transition Strategies, LLC, an employment law firm in Philadelphia, PA, Robin is most known as an […]
6 Ways to Waste Money Marketing Your Small Business
Guest Article Mention marketing budgets to small business owners and a look of dread mixed with frustration may cross their faces. Why? Because marketing seems expensive on face value and almost anyone in business can recite a situation where “marketing” was a waste of money. This is a shame as marketing, when conducted properly, is […]
SmallBizLady’s Summer Reading List 2013
I preach all the time that small business owners need to be lifelong learners in order to stay sharp in business. I love reading books, especially biographies of successful entrepreneurs, books about running a better company and my favorite books are personal development books. Reading is one of the most low-cost and effective ways to […]
How to Build an Email Marketing List to Promote Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Ivana Taylor @DIYMarketers. Ivana is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help […]
5 Questions You Should Ask Before Hiring an SEO Consultant
Guest Article The world of Search Engine Optimization (SEO) is amazing and complex. And let’s face it, as a small business owner, you don’t have time to figure out what you need to do in order to give your site the best opportunity to draw in traffic from search engines. So the next logical step […]
Ask SmallBizLady: How to Transition From Employee to Entrepreneur
How should small business owners prepare to transition from employee to becoming their own boss? SmallBizLady: Inside my book Become Your Own Boss in 12 Months, I created the Emerson Planning System, which is a six step system to transition from having a job to starting a business. It starts with developing a life plan. […]
How Can You Avoid Customer Service Mistakes in Your Small Business?
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Yaniv Masjedi, @nextiva. Yaniv is a serial entrepreneur and vice president of marketing at Nextiva a leading provider of cloud-based, […]
10 Free Apps for Business Travelers
Guest Article Do you travel frequently for your business? Do you want to stay equipped with instant hotel booking and air tickets? Will you like to organize your notes in seconds before your flight takes off? Do you want to translate your thoughts into a foreign language? Do you want to have actual conversions and […]
How to Develop a Marketing Plan for Your Crowdfunding Campaign
I recently received an email from a contact of mine, asking for my support of his film From the Rough, starring Academy Award nominee Taraji P. Henson. The film is based on the true life story of an African-American woman who created a men’s golf team at Tennessee State University. The movie has already been […]
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