The shiny New Year is just around the corner. A sparkling, uncluttered, ready to conquer the world desk awaits you. Bookkeeping, receipt recording and accounting pains are a distant memory. It’s an image that almost beats a sandy beach at a luxury resort. How do you make that vision a reality? It’s easier than you […]
Five Ways to Use a Press Release to Promote your Small Business
What Can a Small Business Write a Press Release About? Something new or newsworthy about your product, service, business or related event. Sometimes you can hang a release on a trend, or an upcoming holiday or season, but events are easiest to get publicity for. Make it about what a targeted publication or blog’s readers […]
How to Get Your Product on TV in 2013
Each time after I appear on television or speak to group– inventors, small business owners and PR professionals hunt me down and ask if I can put their product in my next TV segment. I honestly appreciate hearing from people who have innovative new products. Over the years, that’s how I’ve found some of the best […]
How to Choose Your Small Business Target Audience and Find Them Online
No matter what kind of business you run, narrowing your focus to an ideal target audience can have a huge impact on your bottom line. When you are clear about who you want to reach, it makes it easier for your audience to connect with you. For example, let’s say you’re an over-worked mom and […]
How to Find the Resources to Support Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Dr. Emad Rahim @CTUBusiness. Emad is an award winning author, educator and entrepreneur. He was named a 2012 Laureate Visiting Scholar and […]
5 Ways to Ensure Small Business Success on YouTube
Eye appeal is buy appeal. We know this to be true and spend countless time on our appearance, store fronts, marketing, advertising, and branding as a result. Yet many of us ignore the power of video as a way to engage eye appeal at the highest level. There is a place you can advertise yourself […]
What You Need to Know About Your 2013 Small Business Taxes
As we look to 2013 for tax issues, the first thing you need to know is – don’t blink. Congress will be passing new laws late in December of 2012 or during the first quarter of 2013, we hope. So pay attention and meet with your tax pro as soon as the laws change in […]
Should You Raise Prices in Your Small Business in 2013?
Over at my new site TheSelfEmployed, I naturally hear from a lot of solopreneurs. And by the same token, because my weekly USA TODAY column is called Ask an Expert, I also necessarily hear from a lot of other, bigger businesses. Yet, no matter what size the business, everyone seems to have one thing on […]
How to Teach Your Kids Entrepreneurship in 2013
As a young girl, I grew up in an entrepreneurial home. Over time, I was given the opportunity to do work for my Dad and Grandpa (both business owners), and in so doing gained confidence and many business and life skills and even earned enough money to pay for a month-long trip I took to […]
How to be a Successful Home-Based Business Owner
Running your own business from the confines of your home may seem like a dream come true. With its flexibility, freedom, and unlimited earning potential – what else could you ask for? But for those of you who haven’t navigated the uncharted waters of working from home, it can be bring about real challenges, that […]
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