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ENDING SMALL BUSINESS FAILURE

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5 Reasons Employee Ownership Can Take Your Small Business to the Next Level

November 1, 2022 By Melinda Emerson Leave a Comment

This content is sponsored by Employee Ownership Equals It’s no secret that the last few years have been hard on small businesses. In mid-April 2020, 30 percent of small businesses were forced to close. While many of those closures were temporary, owners are still navigating pandemic-related challenges, including depleted cash reserves, inflation, issues with hiring, […]

Filed Under: Featured Post, Grow Your Business Tagged With: Employee Ownership Trusts, Employee Stock Ownership Plans, Employee-owned businesses, small businesses, Worker-Owned Cooperatives

12 Resources for Women Small Business Owners

October 31, 2022 By Melinda Emerson Leave a Comment

October is National Women’s Small Business Month, a time to recognize and celebrate female entrepreneurs who have started small businesses around the country. And there is a lot to celebrate recently. According to a 2022 survey, 49 percent of the businesses started in 2021 were formed by women, representing a dramatic increase from 2019, when […]

Filed Under: Featured Post, Grow Your Business Tagged With: business training, education programs, female entrepreneurs, training programs, woman business owner

The SmallBizChat Podcast: Angel Investing and Access to Funding with Brooke Daniels

October 27, 2022 By Melinda Emerson Leave a Comment

Brooke Daniels has over a decade of experience in tech startups and venture capital, and she’s the director of Salesforce Ventures and CEO of Daniels + Co., a business strategy firm supporting entrepreneurs focused on maximizing profit and scalability. Brooke’s passion is supporting entrepreneurs and stemming business failure with a signature ready-a-launch system, which helps […]

Filed Under: The SmallBizChat Podcast Tagged With: angel investor, funding, investment, profitability, scalability, tech startups

Marketing Strategies to Launch a Small Business, Part II

October 24, 2022 By Melinda Emerson Leave a Comment

Marketing Strategies to Launch a Small Business, Part II Featured Image

Marketing is key to driving sales into your business, and it’s the one thing you constantly need to work on from day one. If you are a local business, your marketing approach can be offline and online. Thanks to the advanced targeting capabilities, you can use online ads as a cost-effective way to get exposure […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: direct mail campaign, google business listings, local influencers, local partnerships, marketing, reviews

The SmallBizChat Podcast: Hit It & Quit It with Paul Getter, Catherine Brown, and Dawwna St. Louis

October 20, 2022 By Melinda Emerson Leave a Comment

Hit It & Quit It with Paul Getter, Catherine Brown, and Dawwna St. Louis social image

Catherine Brown understands what it means to build a business during challenging times. She launched her first company with two small boys at home in 2003 and now runs a sales training firm called ExtraBold Sales. Catherine is a veteran of over 25 years of selling, recruiting, and fundraising with nonprofits. In her new book, […]

Filed Under: The SmallBizChat Podcast Tagged With: build a business, internet marketing, old-school marketing tip, sales, speaking business

October 2022 #SmallBizChat: How to Fund and Grow Your Small Business Revenue Streams

October 20, 2022 By Melinda Emerson Leave a Comment

October 2022 #SmallBizChat: How to Fund and Grow Your Small Business Revenue Streams Featured Image

#Smallbizchat Podcast LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat Podcast LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: build multiple streams of income, entrepreneurs, funding, fundraising, small business revenues

Marketing Strategies to Launch Your Small Business, Part 1

October 17, 2022 By Melinda Emerson Leave a Comment

Marketing Strategies to Launch Your Small Business, Part 1 OG

After spending time researching your niche target market and developing a business plan, the next step is to launch your small business. Now, you typically want to start your soft marketing efforts online at least three to six months before your official opening. Let’s discuss some marketing strategies for getting customers in the door.  Some […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: hire a publicist, landing pages, Launch Your Small Business, marketing strategies, social media promotions

The SmallBizChat Podcast: Treating Your Business Like a Private Club with Dawnna St. Louis

October 13, 2022 By Melinda Emerson Leave a Comment

Treating Your Business Like a Private Club with Dawnna St. Louis 1200 x 1200

Dawnna St. Louis is an in-demand international speaker and sales and revenue acceleration coach. She is called the ‘coach’s coach’ when she works with subject matter experts to turn their expertise into high-profit coaching and speaking businesses. Next year, she will launch her Fyrebrand-certified coaching program for those who want to be successful business coaches […]

Filed Under: The SmallBizChat Podcast Tagged With: coaching, customers, funnel, marketing strategies, revenue

How to Measure Your Marketing Campaign Efforts

October 10, 2022 By Melinda Emerson Leave a Comment

How to Measure Your Marketing Campaign Efforts Featured Image

If you plan on investing in digital marketing, it’s important to know how to measure your marketing campaign effectiveness. If your marketing campaign works great, you’ll want to know so you can recreate your success! So, how do you check the effectiveness of your marketing campaigns and compare it with your expectations? That’s the topic […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: digital marketing, digital presence, managing a social media, marketing campaign

The SmallBizChat Podcast: How Good Humans Sell with Catherine Brown

October 6, 2022 By Melinda Emerson Leave a Comment

How Good Humans Sell with Catherine Brown Featured Image

Catherine Brown understands what it means to build a business during challenging times. She launched her first company with two small boys at home in 2003 and now runs a sales training firm called ExtraBold Sales. Catherine is a veteran of over 25 years of selling, recruiting, and fundraising with nonprofits. In her new book, […]

Filed Under: The SmallBizChat Podcast Tagged With: best small business advice, boost sales, business leadership, leverage LinkedIn, old-school marketing tip

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Latest #SmallBizChat

How to Build a Lead Generation and Nurture Process That Converts

Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

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