This content is sponsored by Employee Ownership Equals It’s no secret that the last few years have been hard on small businesses. In mid-April 2020, 30 percent of small businesses were forced to close. While many of those closures were temporary, owners are still navigating pandemic-related challenges, including depleted cash reserves, inflation, issues with hiring, […]
12 Resources for Women Small Business Owners
October is National Women’s Small Business Month, a time to recognize and celebrate female entrepreneurs who have started small businesses around the country. And there is a lot to celebrate recently. According to a 2022 survey, 49 percent of the businesses started in 2021 were formed by women, representing a dramatic increase from 2019, when […]
The SmallBizChat Podcast: Angel Investing and Access to Funding with Brooke Daniels
Brooke Daniels has over a decade of experience in tech startups and venture capital, and she’s the director of Salesforce Ventures and CEO of Daniels + Co., a business strategy firm supporting entrepreneurs focused on maximizing profit and scalability. Brooke’s passion is supporting entrepreneurs and stemming business failure with a signature ready-a-launch system, which helps […]
Marketing Strategies to Launch a Small Business, Part II
Marketing is key to driving sales into your business, and it’s the one thing you constantly need to work on from day one. If you are a local business, your marketing approach can be offline and online. Thanks to the advanced targeting capabilities, you can use online ads as a cost-effective way to get exposure […]
The SmallBizChat Podcast: Hit It & Quit It with Paul Getter, Catherine Brown, and Dawwna St. Louis
Catherine Brown understands what it means to build a business during challenging times. She launched her first company with two small boys at home in 2003 and now runs a sales training firm called ExtraBold Sales. Catherine is a veteran of over 25 years of selling, recruiting, and fundraising with nonprofits. In her new book, […]
October 2022 #SmallBizChat: How to Fund and Grow Your Small Business Revenue Streams
#Smallbizchat Podcast LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat Podcast LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady […]
Marketing Strategies to Launch Your Small Business, Part 1
After spending time researching your niche target market and developing a business plan, the next step is to launch your small business. Now, you typically want to start your soft marketing efforts online at least three to six months before your official opening. Let’s discuss some marketing strategies for getting customers in the door. Some […]
The SmallBizChat Podcast: Treating Your Business Like a Private Club with Dawnna St. Louis
Dawnna St. Louis is an in-demand international speaker and sales and revenue acceleration coach. She is called the ‘coach’s coach’ when she works with subject matter experts to turn their expertise into high-profit coaching and speaking businesses. Next year, she will launch her Fyrebrand-certified coaching program for those who want to be successful business coaches […]
How to Measure Your Marketing Campaign Efforts
If you plan on investing in digital marketing, it’s important to know how to measure your marketing campaign effectiveness. If your marketing campaign works great, you’ll want to know so you can recreate your success! So, how do you check the effectiveness of your marketing campaigns and compare it with your expectations? That’s the topic […]
The SmallBizChat Podcast: How Good Humans Sell with Catherine Brown
Catherine Brown understands what it means to build a business during challenging times. She launched her first company with two small boys at home in 2003 and now runs a sales training firm called ExtraBold Sales. Catherine is a veteran of over 25 years of selling, recruiting, and fundraising with nonprofits. In her new book, […]
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