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ENDING SMALL BUSINESS FAILURE

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Supercharge Your Small Business with These 3 Actionable Content Marketing Strategies

August 6, 2019 By Melinda Emerson Leave a Comment

You’re posting on social media for your small business. You’re writing educational blog posts. You’re making entertaining videos. You’re checking all the boxes and churning out content left and right. But maybe you’re finding yourself stuck in a rut and wondering if your current content marketing strategy is actually helping grow your business. If you’re […]

Filed Under: Branding & Marketing Tagged With: content marketing, content marketing strategies, marketing, marketing strategies, small business content marketing

What Business Podcasts Should I Listen to If Only Have 30 Minutes?

August 5, 2019 By Melinda Emerson Leave a Comment

Business Podcasts

When talking to new business owners about increasing their business knowledge, the main reason they give me for not getting more knowledge is that they don’t have time.  On one hand, most new business owners need to be working on their business and staying on top of their day-to-day. On the other hand, things change […]

Filed Under: Grow Your Business, Your Small Business Tagged With: business podcasts, podcast, podcast to listen to, small business tips

How to Build a Brand Strategy for Your Small Business

August 1, 2019 By Melinda Emerson Leave a Comment

brand strategy

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Orsolya Herbein, @HerbeinOrsolya, who shared tips for how to build a brand strategy for your small business. Orsolya is co-founder and […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: brand strategy, branding, marketing, small business, small business branding

How to Prevent Workplace Stress in Your Small Business Employees

July 30, 2019 By Melinda Emerson Leave a Comment

workplace stress

The World Health Organization states that unchecked workplace stress causes burnout which is characterized by “1) feelings of energy depletion or exhaustion; 2) increased mental distance from one’s job, or feelings of negativism or cynicism related to one’s job; and 3) reduced professional efficacy.” We can see that workplace stress is terrible for business and […]

Filed Under: Guest Articles, Your Small Business Tagged With: business stress, prevent workplace stress, small business, stress, Workplace Stress

How to Boost Sales in Your Small Business

July 29, 2019 By Melinda Emerson Leave a Comment

boost sales

Sales are the key to keeping your business alive. But do you have an organized sales process that consistently generates leads in your business? Or are you chasing anyone whom you think has money to pay you? A common mistake many businesses make is not working on business development daily. This leads to feast or […]

Filed Under: Grow Your Business Tagged With: boost sales, get more sales, Get more Sales in Business, grow your sales, sales, small business

How Small Businesses Can Leverage the Gig Economy

July 25, 2019 By Melinda Emerson Leave a Comment

gig economy

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Angela Heath, the Gig Income Guru, @info4profit. Angela is an award-winning entrepreneur, keynote speaker and President of TKC Incorporated, an idea […]

Filed Under: SmallBizChat, Teams Tagged With: gig economy, gig economy for small businesses, gig workers, smalbiz chat, small businesses

8 Pro Tips to Help Your Sales Emails Avoid the Spam Box

July 23, 2019 By Melinda Emerson Leave a Comment

sales emails

Your sales and marketing teams are brainstorming every day to create personalized, compelling and attractive sales emails to your prospects and customers. The amount of time, energy and other resources that goes into developing sales emails is unfathomable. In the pursuit of getting more business and creating better contacts, emails are the most professional and […]

Filed Under: Guest Articles, Your Small Business Tagged With: email marketing, emails, inbox, sales email, small business, spam emails

New Resource Gets Small Business Owners on the Road to Financial Freedom

July 22, 2019 By Melinda Emerson Leave a Comment

new resource financial freedom

Carol has had a hard second year in business. She hired a so-called social media expert who promised her that she would boost her sales on Facebook. After six months and $7,000, Carol hadn’t got one customer from Facebook ads. When Carol found out about the strategy outlined in my new eBook, “How to Make […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Special Reports Tagged With: facebook, Selling on Facebook, social media

July 2019 #Smallbizchat LIVE: Leadership, Retaining Top Talent, and Succeeding as a Solopreneur

July 18, 2019 By Melinda Emerson Leave a Comment

july 2019 #Smallbizchat LIVE

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Each month different experts join the discussion, and the July 2019 #Smallbizchat LIVE was all about leadership, retaining top talent, and succeeding as a […]

Filed Under: Grow Your Business, SmallBizChat Live+ Tagged With: attract top talent, oginga carr, Pamela Slim, patrick dougher, principles of leadership, smallbiz chat, solopreneur

5 Unique Ways to Grow a Happy and Motivated Franchise Team

July 16, 2019 By Melinda Emerson Leave a Comment

franchise team

We all want to become someone that inspires and is worthy of a tight-knit, supportive franchise team. But how is it done? What approaches can you take to ensure your staff are happy and always striving for the best? Here are five useful tips for creating a positive franchise environment that gets the most from […]

Filed Under: Grow Your Business, Guest Articles, Your Small Business Tagged With: biz tips, franchise, Franchise Team, franchising, motivation, small business, work

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Manufacture Products in the Trump Era with Sherrill Mosee

In this episode, Melinda Emerson welcomes Sherrill Mosee to discuss the journey of creating and scaling her brand, Minky Blue. Sherill provides an overview and demonstration of her innovative products, sharing insights from her experience participating in a Macy’s contest. The conversation delves into the initial steps of creating a minimum viable product and the […]

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