You’re posting on social media for your small business. You’re writing educational blog posts. You’re making entertaining videos. You’re checking all the boxes and churning out content left and right. But maybe you’re finding yourself stuck in a rut and wondering if your current content marketing strategy is actually helping grow your business. If you’re […]
What Business Podcasts Should I Listen to If Only Have 30 Minutes?
When talking to new business owners about increasing their business knowledge, the main reason they give me for not getting more knowledge is that they don’t have time. On one hand, most new business owners need to be working on their business and staying on top of their day-to-day. On the other hand, things change […]
How to Build a Brand Strategy for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Orsolya Herbein, @HerbeinOrsolya, who shared tips for how to build a brand strategy for your small business. Orsolya is co-founder and […]
How to Prevent Workplace Stress in Your Small Business Employees
The World Health Organization states that unchecked workplace stress causes burnout which is characterized by “1) feelings of energy depletion or exhaustion; 2) increased mental distance from one’s job, or feelings of negativism or cynicism related to one’s job; and 3) reduced professional efficacy.” We can see that workplace stress is terrible for business and […]
How to Boost Sales in Your Small Business
Sales are the key to keeping your business alive. But do you have an organized sales process that consistently generates leads in your business? Or are you chasing anyone whom you think has money to pay you? A common mistake many businesses make is not working on business development daily. This leads to feast or […]
How Small Businesses Can Leverage the Gig Economy
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Angela Heath, the Gig Income Guru, @info4profit. Angela is an award-winning entrepreneur, keynote speaker and President of TKC Incorporated, an idea […]
8 Pro Tips to Help Your Sales Emails Avoid the Spam Box
Your sales and marketing teams are brainstorming every day to create personalized, compelling and attractive sales emails to your prospects and customers. The amount of time, energy and other resources that goes into developing sales emails is unfathomable. In the pursuit of getting more business and creating better contacts, emails are the most professional and […]
New Resource Gets Small Business Owners on the Road to Financial Freedom
Carol has had a hard second year in business. She hired a so-called social media expert who promised her that she would boost her sales on Facebook. After six months and $7,000, Carol hadn’t got one customer from Facebook ads. When Carol found out about the strategy outlined in my new eBook, “How to Make […]
July 2019 #Smallbizchat LIVE: Leadership, Retaining Top Talent, and Succeeding as a Solopreneur
#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Each month different experts join the discussion, and the July 2019 #Smallbizchat LIVE was all about leadership, retaining top talent, and succeeding as a […]
5 Unique Ways to Grow a Happy and Motivated Franchise Team
We all want to become someone that inspires and is worthy of a tight-knit, supportive franchise team. But how is it done? What approaches can you take to ensure your staff are happy and always striving for the best? Here are five useful tips for creating a positive franchise environment that gets the most from […]
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