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You are here: Home / Archives for Branding & Marketing

The Lost Art of the Cold Call

March 27, 2018 By Melinda Emerson Leave a Comment

Guest Article The Blue Devils were down. Duke would either advance to the Final Four or get washed out of March Madness. With less than a minute to go, they hit a three-point shot and were up again. The crowd went crazy. Stephanie Cole and her husband Dave were at home on the edge of […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: cold calling, sales

17 Ways to Leverage a Facebook Live Event

March 26, 2018 By Melinda Emerson Leave a Comment

Video marketing is a very effective way to market your business. And Facebook Live is one of the best ways to leverage live video marketing. It gives you a way to create an authentic connection with your target audience and build a following. But do you know what to do after a Facebook Live event […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Technology Tagged With: facebook live, social media marketing, video, video marketing

7 Budget Friendly Offline Marketing Methods That Work

March 13, 2018 By Melinda Emerson Leave a Comment

Marketing your business is an ongoing effort, and there are many tools at your disposal for successfully gaining traction in a busy marketplace. But with a tight budget, how can you get the best offline marketing methods? Here are seven budget-friendly ideas… #1 Posters The power of the poster has not been diminished in the […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: budget-friendly marketing, marketing

5 Ways To Upgrade Your Trade Show Booth Through Solid Branding and Marketing

February 13, 2018 By Melinda Emerson Leave a Comment

Sponsored Post You never get a second chance to make a first impression and that is especially true when you’re presenting your brand to the world. Add in the stress and fast pace of a trade show and it becomes a make or break situation. Trade shows are important events for small and mid-market business […]

Filed Under: Branding & Marketing Tagged With: @Staples, branding, tradeshows

5 Reasons You Need a Media Kit For Your Small Business

February 13, 2018 By Melinda Emerson Leave a Comment

Guest Article Super Heroes never seem to go out of style and it’s mainly because  people will always be intrigued with having super human powers. But even Super Heroes rely on tools of their trade. Captain America has his trusty shield, The Green Lantern has his ring and Spider Man has a wrist gadget that […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: media, media kit

How to Build a Small Business Brand

February 5, 2018 By Melinda Emerson Leave a Comment

Branding is a very important part of every business. When you think of brands, there are likely a few that come to mind first such as Coca-Cola, Nike, Starbucks, Macy’s. Anyone can sell anything, but you really stand out in the market when you have a brand. It’s key to the growth and success of […]

Filed Under: Branding & Marketing Tagged With: branding, small business brand

Grow and Expand Your Brand: 3 Tips to Take Your Brand to the Next Level

January 25, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Teanna Ross is the CEO of Kreative Eye.  She partners with business owners who are ready to invest in their vision, […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @Kreative_Eye, brand, grow your brand, SmallBizChat

12 Different Ways to Advertise Your Small Business Online

January 22, 2018 By Melinda Emerson Leave a Comment

We live in exciting times, at least as it relates to online advertising. Just a few years ago, the bulk of online advertising options consisted of either pay-per-click or display ads, we now have more ways than ever to connect with customers online. And with ever-evolving technology, our ads are becoming more customizable and trackable, […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media Tagged With: advertise online

7 Low-Cost Ways to Market Your Company

November 7, 2017 By Melinda Emerson Leave a Comment

Guest Article Marketing your own business can be time consuming and costly. As a business owner you have limited time with often a tight budget. Fortunately, you don’t have to spend thousands of dollars to execute a marketing plan. Below are seven low-cost ways to market your company without forfeiting quality. Social Media The three […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: low cost marketing, marketing your business

Small Business Holiday Checklist: Prepping for Q4 Sales

October 9, 2017 By Melinda Emerson Leave a Comment

While we’re still a few weeks away from putting up the Christmas tree and holiday decorations, now is the ideal time to make sure your small business is set up and ready for the biggest shopping season of the year. Most businesses — especially those in retail — significantly add to their bottom line in […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: business holiday sales, holiday checklist, holiday planning

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Latest #SmallBizChat

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In this episode, Melinda Emerson engages with Michelle Kopper to explore her entrepreneurial journey and how she overcame fear to succeed. Michelle delves into the role of divine gifts and spirituality in business, offering insights into integrating personal beliefs with professional goals. The conversation addresses imposter syndrome, providing strategies for validation in the market. Michelle […]

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