The last quarter of the calendar year has its own vibe, whether your business counts on holiday shopping to boost revenues, or whether it slows as the year winds down, it’s time to launch your 2017 marketing efforts. Now is an excellent time to re-evaluate your small business marketing strategy and think about what you […]
How to Leverage Snapchat to Boost Your Business
The very fact that both Presidential candidates are including Snapchat in their social media marketing strategy (Hillary has an actual profile, while Donald sponsored a snarky filter) should tell you that it’s a formidable marketing option, and one you might want to add to your own arsenal. While currently, the majority of Snapchat users are […]
How to get your business ready for the holiday shopping season
Whether you run storefront business, or or strictly sell ecommerce, it’s time to create a holiday sales strategy. If you make the bulk of your profits between November 15 and January 15th as in Black Friday, Small Business Saturday, Cyber Monday, or the day after Christmas, it time to make sure that your business is […]
How to Promote your Business to the Media
Every brand has a story to tell, but is your story newsworthy? How does an appearance on Good Morning America sound? What about making the front page of your city’s newspaper? Every business owner wants great public relations and TV appearances, but two things hold them back from pulling the trigger – understanding of the […]
4 Ways to Transform Your SMB Marketing and Sales Processes
Personal selling is a major component of small business marketing. 90% of small businesses get business from referrals. Without a significant budget for advertising to drive sales growth dictates that referral selling is vital. Selling is also the most engaging way to convince buyers of the value of your products and services. Here are four […]
How to Brand Your YouTube Channel
If you’re serious about leveraging social media marketing to grow your business, you can’t afford to ignore using video and YouTube is the best option out there. With more than 1.3 billion users, YouTube is the second most searching website on the internet. It offers you the opportunity to expand your audience significantly and drive […]
How to Build Your Business Website in Seven Days
Sponsored Post One of the things that should be at the top of your to-do list when starting a business is getting a professional-looking website up and running. It might seem like an overwhelming task, but we can break down everything you need to do in just seven days (and even then, it’ll take just […]
7 Powerful Retail Marketing Ideas
You’ve developed your business ideas. You’ve created a suite of products or services that stand out from the competition. And you’ve assembled a basic outline of how you’re going to meld your brand to the minds of consumers around the world. And that’s all good – but what happens from there? If you’re like most […]
Is it Time to Update Your Visual Brand?
Every fall, I have a few traditions. I update my business plan, conduct a two–day strategic planning session with my team, develop my sales targets and revenue goals for the next year, and I do a photo shoot to update my visual brand. Now you might wonder why hiring a photographer is on my must-do […]
The Importance of Organic, Quality Content for your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @JDSaunders. John D. Saunders is the Founder and CEO of 5four Digital Marketing, an innovative digital marketing firm specializing in web design, […]
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