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You are here: Home / Archives for Branding & Marketing

Gear Up Your Small Business Marketing for 2017

November 7, 2016 By Melinda Emerson Leave a Comment

The last quarter of the calendar year has its own vibe, whether your business counts on holiday shopping to boost revenues, or whether it slows as the year winds down, it’s time to launch your 2017 marketing efforts. Now is an excellent time to re-evaluate your small business marketing strategy and think about what you […]

Filed Under: Branding & Marketing, Featured Post, Your Small Business Tagged With: entrepreneur, marketing, Marketing Plan, small business marketing

How to Leverage Snapchat to Boost Your Business

October 31, 2016 By Melinda Emerson Leave a Comment

The very fact that both Presidential candidates are including Snapchat in their social media marketing strategy (Hillary has an actual profile, while Donald sponsored a snarky filter) should tell you that it’s a formidable marketing option, and one you might want to add to your own arsenal.  While currently, the majority of Snapchat users are […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: snapchat, social media

How to get your business ready for the holiday shopping season

October 3, 2016 By Melinda Emerson Leave a Comment

Whether you run storefront business, or or strictly sell ecommerce, it’s time to create a holiday sales strategy. If you make the bulk of your profits between November 15 and January 15th as in Black Friday, Small Business Saturday, Cyber Monday, or the day after Christmas, it time to make sure that your business is […]

Filed Under: Branding & Marketing, Featured Post, Your Small Business Tagged With: holiday season, prepare for sales

How to Promote your Business to the Media

September 13, 2016 By Melinda Emerson Leave a Comment

Every brand has a story to tell, but is your story newsworthy? How does an appearance on Good Morning America sound? What about making the front page of your city’s newspaper? Every business owner wants great public relations and TV appearances, but two things hold them back from pulling the trigger – understanding of the […]

Filed Under: Branding & Marketing, Guest Articles, Your Small Business

4 Ways to Transform Your SMB Marketing and Sales Processes

September 26, 2016 By Melinda Emerson Leave a Comment

Personal selling is a major component of small business marketing. 90% of small businesses get business from referrals. Without a significant budget for advertising to drive sales growth dictates that referral selling is vital. Selling is also the most engaging way to convince buyers of the value of your products and services. Here are four […]

Filed Under: Branding & Marketing, Grow Your Business

How to Brand Your YouTube Channel

August 8, 2016 By Melinda Emerson Leave a Comment

If you’re serious about leveraging social media marketing to grow your business, you can’t afford to ignore using video and YouTube is the best option out there. With more than 1.3 billion users, YouTube is the second most searching website on the internet. It offers you the opportunity to expand your audience significantly and drive […]

Filed Under: Branding & Marketing, Featured Post, Grow Your Business, Melinda Emerson @SmallBizLady, Social Media, Your Small Business Tagged With: business, small business, youtube

How to Build Your Business Website in Seven Days

July 12, 2016 By Melinda Emerson Leave a Comment

Sponsored Post One of the things that should be at the top of your to-do list when starting a business is getting a professional-looking website up and running. It might seem like an overwhelming task, but we can break down everything you need to do in just seven days (and even then, it’ll take just […]

Filed Under: Branding & Marketing, Featured Post, Your Small Business Tagged With: build your business, website

7 Powerful Retail Marketing Ideas

June 21, 2016 By Melinda Emerson Leave a Comment

You’ve developed your business ideas. You’ve created a suite of products or services that stand out from the competition. And you’ve assembled a basic outline of how you’re going to meld your brand to the minds of consumers around the world. And that’s all good – but what happens from there? If you’re like most […]

Filed Under: Branding & Marketing, Grow Your Business, Uncategorized Tagged With: @mvpvisuals, Brand Awareness, marketing ideas, retail business, retail marketing, retails

Is it Time to Update Your Visual Brand?

December 14, 2015 By Melinda Emerson 3 Comments

Every fall, I have a few traditions. I update my business plan, conduct a two–day strategic planning session with my team, develop my sales targets and revenue goals for the next year, and I do a photo shoot to update my visual brand.  Now you might wonder why hiring a photographer is on my must-do […]

Filed Under: Branding & Marketing Tagged With: headshots, visual branding

The Importance of Organic, Quality Content for your Small Business

August 13, 2015 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @JDSaunders. John D. Saunders is the Founder and CEO of 5four Digital Marketing, an innovative digital marketing firm specializing in web design, […]

Filed Under: Branding & Marketing Tagged With: content marketing

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Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

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