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You are here: Home / Archives for Branding & Marketing

Understanding the Basics of Search Engine Optimization

September 4, 2014 By Melinda Emerson 2 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @bskogrand. Brant Skogrand, APR, MBC, is the chief communications officer of Skogrand PR Solutions, a public relations, social media and search engine […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat, Technology Tagged With: @bskogrand, Brant Skogrand, keywords, search engine optimization, SEO

How to Get and Leverage Media Coverage for Your Small Business

September 11, 2014 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @womenrecharged. Aprille Franks-Hunt is an author, speaker, life & business advisor, as well as a multi-faceted business professional, who walked away from […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @womenrecharged, Aprille Franks-Hunt, media coverage, small business public relations

Debunking the Branding Myth

August 21, 2014 By Melinda Emerson Leave a Comment

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Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @bizbuild.  Karen Carr-Crawford is an entrepreneurial driven professional with 18 years of documented success and experience in marketing management, marketing plan development, […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @bizbuild, debunking the branding myth, Karen Carr-Crawford

How to Develop Your Content Strategy

July 17, 2014 By Melinda Emerson 1 Comment

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Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with John Hall, @influenceandco. John is the co-founder and CEO of Influence & Co., a content marketing firm that focuses on strategic alignment across all […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @influenceandco, blogging for business, content marketing, John Hall

How To Keep Your Small Business Relevant and Top of Mind

July 24, 2014 By Melinda Emerson Leave a Comment

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Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @DeborahShane.  Deborah Shane is a branding strategist, social media consultant, featured writer and speaker.  Author of two books, her new book […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @DeborahShane, #trusthewhy, Deborah Shane

Are You Thinking of Changing Your Small Business Online Identity?

May 6, 2014 By Melinda Emerson Leave a Comment

Sponsored Post Selecting an appropriate domain name is important in building a business online presence. Some say, you should check if the URL is available before you even decide on a name for your business. But if you are already in business, chances are you already have a website and a brand. Earlier this year, […]

Filed Under: Branding & Marketing, Featured Post, Technology Tagged With: generic Top-Level Domains, gTLDs, small business websites

Boost Your Small Business Brand with Pinterest

September 29, 2014 By Melinda Emerson Leave a Comment

By now we have all heard about Pinterest and the amazing growth the social media network has demonstrated over the last year. Interest in Pinterest is still building and growing, and it appears to be here for the long haul, at least according to the 70 million users who enjoy pinning images ranging from fashion to […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media Tagged With: pinterest, small business marketing

Help @SmallBizLady: When do You Need to Create a Trademark for Your Business Concept?

June 18, 2012 By Melinda Emerson 2 Comments

Every week I’m asked questions by small business owners, and sometimes I get a question that makes me want to call one of my experts to get the perfect answer. This week’s question:  When do you need to create a trademark or register a patent for your concept? How do you determine which one to […]

Filed Under: Branding & Marketing, My Recommendations Tagged With: copyright, CorpNet.com, Nellie Akalp, patents, small business, trademarks

6 Reasons Why You Should Contact Your Existing Customers

October 1, 2012 By Melinda Emerson 1 Comment

October is my birthday month.  Many retailers that I shop with online and offline have started sending me birthday greetings even through my big day isn’t until the middle of the month.  But how could this be a good marketing move?  One retailer sent me a 15% off coupon for my birthday and another only […]

Filed Under: Branding & Marketing, My Recommendations, Your Small Business Tagged With: branding, customers, marketing, small business

Taking Your Small Business to the Next Level w/ Michael Gerber

April 22, 2010 By Melinda Emerson 5 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with @MichaelEGerber Michael E. Gerber is founder/chairman of Michael E. Gerber Companies and E-Myth Worldwide. He has published 13 books including the international […]

Filed Under: Branding & Marketing, My Recommendations, SmallBizChat, Social Media, Starting A Small Business Tagged With: business planning, entrepreneur, entrepreneurial personality, melinda emerson, Michael E. Gerber, small business, Small business guru, small business success, small businesses fail, SmallBizChat, smallbizlady, start a business, The E-Myth, The E-Myth Revisited, twitter

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