Every week I’m asked questions by small business owners, and sometimes I get a question that makes me want to call one of my experts to get the perfect answer. This week’s question: When do you need to create a trademark or register a patent for your concept? How do you determine which one to […]
6 Reasons Why You Should Contact Your Existing Customers
October is my birthday month. Many retailers that I shop with online and offline have started sending me birthday greetings even through my big day isn’t until the middle of the month. But how could this be a good marketing move? One retailer sent me a 15% off coupon for my birthday and another only […]
Taking Your Small Business to the Next Level w/ Michael Gerber
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with @MichaelEGerber Michael E. Gerber is founder/chairman of Michael E. Gerber Companies and E-Myth Worldwide. He has published 13 books including the international […]
#SmallBizChat Q and A How To Build Buzz for your Content
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with @TheRiseToTheTop, David Siteman Garland on How to Build Buzz for your online Content. After running three companies, and not finding a good […]
Do you need a Small Business Makeover?
Pitney Bowes wants to give your business a communications makeover worth up to $10,000. If you could use some help with your email, direct mail and social media communications, you can win a free year of using Pitney Bowes’ full suite of business tools. The grand prize winners will also receive in person one-on-one coaching […]
12 Advanced Twitter Techniques to Grow Your Small Business
Twitter is the perfect marketing tool for a business in start-up or reinvention mode and anyone trying to position themselves as a thought leader in their industry. There are several reasons why Twitter is good for business. You can brand or rebrand yourself quickly. You can use your personal name or a nickname such as […]
How to Build A Signature Brand – #SmallBizChat Q&A with AnneMarie Cross
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Annemarie Cross @annemariecoach is a Brand Strategist & Business Coach supporting entrepreneurs define and build an authentic signature brand so they can create a buzz, gain expert status, and attract a constant […]
How to Create Great How-To Videos for Your Small Business
Video is hot online, YouTube is the second highest search engine on the internet, so you need to figure how to incorporate original video content into your content marketing strategy. How-to videos are most popular among video searches. So, how do you create a great how-to video for your small business? As a former TV producer in my past career […]
15 Things About Using Mobile Web Marketing in Your Small Business
This month I’m celebrating my 15th Anniversary in business, don’t forget to sign up for your chance to win SmallBizLady’s 15 Days of Giveaways Contest. Today is Part IV of my 15 Things Series. Today we’ll discuss mobile web marketing best practices. There are various forms of mobile web marketing such as text messages, mobile […]
How to use Google Analytics to Boost Your Marketing Efforts
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Jennifer Shaheen @techTherapist. For more than 15 years, Jennifer has been teaching customers how to build technology connections. Her company, The […]
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