Guest Article You work hard. Your employees do, too. But do you focus on just making money or are you a part of the local community where you do business? Making time for volunteer service could be good for your business and your neighborhood. But, it can be hard to find the time to run […]
Blogging Series Part 2: How to Launch a Blog
Blogging is the best thing I ever could have done for my business. Why? Because when new clients contact me for my marketing consulting services, we do not ever discuss if I can solve their problem, we only discuss my availability and the fee. My expertise is so well demonstrated online through blogging, that I […]
Blogging Series Part 1: Why Everyone Should Blog
Content is currency online. If you have a small business, I am quite sure that your business could benefit from demonstrating your expertise online through blogging. There are all types of ways to communicate with your target customers on a blog; you can write, post pictures, develop videos or post audio interviews. Blogs used to […]
5 Biggest Marketing Mistakes in Small Business and How to Avoid Them
Most small business owners aren’t marketing experts, and many simply aren’t aware of how to build and execute an effective strategy. But whether you know a little about marketing or nothing at all, being aware of some of the most common marketing mistakes can help you avoid them. 1. You Put all Your (Marketing) Eggs […]
How to Add Social Impact in Your Small Business
Goose Lopez-Torres was the top sales person at Central Florida Box Corporation in Winter Park, Florida. To get prospects to take his calls, he spent $200 a week dropping off bagels at their offices. He would return to a prospect’s office and see the same bag of bagels still there. Seeking a new way to […]
How to Quit a Job to Start a Business
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview @SherriGarrity. Sherri is the founder of Corporate Fugitive, a company that provides business and marketing coaching to aspiring entrepreneurs and business owners who want to go from overwhelmed to extraordinary. In 2007, she […]
How to Take Your Blog to the Next Level
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with Anita Campbell @smallbiztrends. The editor and chief contributor of http://www.smallbiztrends.com, one of the most widely read small business blogs on the internet. […]
Could Franchising Be For You?
Franchising is a great opportunity to take a proven business model that has produced financial success and run it as your own business. While there are many wildly inaccurate statistics about success rates for franchises all over the internet, in general “a franchise is a lower risk proposition than investing in a pure start-up,” according […]
Is Cold Calling DEAD?
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with @BradfordShimp. Bradford is a small business expert and the blogger behind All Business Answers. The goal of allbizanswers.com is to answer common […]
How to develop a platform for your small business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with author, Christina Katz @thewritermama on Twitter. Christina is the author of Get Known Before The Book Deal Use Your Personal Strengths to […]
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