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You are here: Home / Archives for Branding & Marketing

Who’s Coming Up in May 2010 on #SmallBizChat

May 5, 2010 By Melinda Emerson Leave a Comment

The M in May stands for Marketing on #Smallbizchat, where each show this month will focus on an element of marketing and your small business. May 5th Jill Lublin @JillLublin Public Relations Expert and Co-Author, Guerilla Publicity – How to Develop Free Publicity to Grow Your Small Business. May 12th David Siteman Garland @Therisetothetop Founder, […]

Filed Under: Branding & Marketing, SmallBizChat, Social Media Tagged With: David Garland, Hank Wasiak, Jill Lublin, marketing, melinda emerson, Pete Savage, SmallBizChat, smallbizlady, twitter

How to Get Free Publicity for Your Small Business

May 6, 2010 By Melinda Emerson 1 Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with @JillLublin on How to Get Free Publicity for your Business. Jill Lublin the author of the new best selling book – Get […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: free PR, Jill Lublin, PR, PR for business, PR tips, publicity, small business tips, smallbizlady

Winners of the $25,000 Entrepreneur’s Challenge

May 10, 2010 By Melinda Emerson 3 Comments

In celebration of her first book, Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business That Works (Adams Media, March 2010), Melinda Emerson is annoucning contest winners featuring a prize of weekly small-business coaching sessions. “The contest brought so many worthy applicants that I found it impossible to choose one winner,” […]

Filed Under: Branding & Marketing, Grow Your Business, Melinda Emerson @SmallBizLady, Mompreneurs, Pink Slip Entrepreneurs, Solopreneurs, Women in Business, Your Small Business Tagged With: become your own boss, entrepreneur, entrepreneurs, melinda emerson, small business, small business info, smallbizlady, success tips

Getting Started on LinkedIn

June 21, 2010 By Melinda Emerson 4 Comments

Developing a LinkedIn profile is a great step towards building your social media footprint. LinkedIn is a professional social networking application.  LinkedIn users tend to be more affluent and very well educated.  57% of users are men and 43% are women with 72% of users over the age 35.  According to a May 2009 survey, […]

Filed Under: Branding & Marketing, How to Start, Social Media Tagged With: linkedin, melinda emerson, small business, small business info, social media, success tips

What Undermines Most Small Businesses?

July 12, 2010 By Melinda Emerson 7 Comments

  Lack of Discipline:  When you work for yourself, you are the engine that drives your small business. This also means that you kill for your dinner day after day. As an entrepreneur you need to stay on task daily to accomplish your business goals. Don’t believe hype about making millions in your bunny slippers. […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Grow Your Business, My Recommendations, Women in Business, Your Small Business Tagged With: become your own boss, business planning, entrepreneur, melinda emerson, planning, small business, small business info, small business tips, smallbizlady

How to Use Video to Promote Your Brand Online

July 1, 2010 By Melinda Emerson 2 Comments

Every week as @SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat.  The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Donna Maria Coles Johnson @indiebusiness She is an attorney, podcaster, award-winning small business advocate and the leader of the Indie Beauty Network. […]

Filed Under: Branding & Marketing, Grow Your Business, SmallBizChat Tagged With: melinda emerson, smallbizlady, strategic branding, video

Contest for New Business Book Author

August 9, 2010 By Melinda Emerson 1 Comment

FOR IMMEDIATE RELEASE Contact: Beth Gissinger Tel: (508) 427.6757 Email: beth.gissinger@fwmedia.com Adams Media announces book publishing opportunity for business professionals August 2, 2010; Avon, MA–Adams Media, the publisher of the bestselling Kiss, Bow, or Shake Hands, Become Your Own Boss in 12 Months and the Knock ’em Dead job search series, has announced the details […]

Filed Under: Branding & Marketing Tagged With: Adams Media, book publishing, business professionals, Content, New Business Book Author, writing competition

Can a Mastermind Group Help Your Small Business?

August 31, 2010 By Melinda Emerson 3 Comments

Did you know that mastermind groups have the power to change your business and keep you sane as an entrepreneur? For the last few years, I have participated in two mastermind groups that have made all the difference in my business. One is a mixed group of professional speakers and coaches that is focused on […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Grow Your Business, Starting A Small Business Tagged With: become your own boss, business planning, mastermind groups, melinda emerson, restart your business, small business, small business success, smallbizlady

How To Build a Social Media Brand

October 18, 2010 By Melinda Emerson 2 Comments

One of the topics I regularly speak about as I tour the country helping small business owners is how to build a social media brand. I am often inspired by questions I’m asked to write blog posts to further answer business questions. In this case, I realized that I have already written many articles on […]

Filed Under: Branding & Marketing, Social Media Tagged With: business planning, linkedin, melinda emerson, online brand, small business, smallbizlady, social media, twitter

How To Define Your Niche Business

February 21, 2011 By Melinda Emerson 7 Comments

What the heck is a niche? Webster’s Business Dictionary defines a niche as a “particular market or specialty area where a company finds it profitable to concentrate its selling efforts. Niche marketing offers a concentration of clients in an area of limited competition. It can be a market niche that can be a specific geographic […]

Filed Under: Branding & Marketing, Business Inspiration, Your Small Business Tagged With: business planning, entrepreneur, melinda emerson, niche, small business, smallbizlady

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