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You are here: Home / Archives for Cash Flow & Finance

Affiliate Marketing the Right Way

October 4, 2011 By Melinda Emerson 3 Comments

Have you been the recipient of communications from affiliate marketers or web-based entrepreneurs? Many of you have created or signed up to participate in affiliate programs.  The government considers your affiliate activities to be a business activity and has a few things to say about what you can and cannot do.  If you’re new to […]

Filed Under: Cash Flow & Finance, Grow Your Business, Guest Articles Tagged With: Affiliate Marketers, Affiliate marketing, Affiliate program, FTC regulation, high commissions, online reputation, Shannon Harmon

10 Tips To Recession Proof Your Small Business

October 10, 2011 By Melinda Emerson 18 Comments

Sponsored Post If you are tired of hearing about the recession or the potential of a double dip recession due to foreign markets crashing now, Listen up. It does not matter. Recession or not you need to run your business well. You need to be an agent of convenience for your best target customer, manage […]

Filed Under: Branding & Marketing, Cash Flow & Finance, Customer Service Tagged With: #FedExSmallBiz, Add value, Beat the recession, cash management, Contest, FedEx, Keep Marketing, network online and offline, not price, Recession Proof Your Small Business, small business, Start Collections, start collections early, Strategic Marketing

Managing Your Personal Credit and Your Business Credit – #SmallBizChat QA

October 13, 2011 By Melinda Emerson 1 Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed on Twitter from 8-9pm ET. This is excerpted from my recent interview with Iris Carter @idCarter. Her company, Corporate Fast Track, helps small business owners separate their personal credit from their business credit. Iris […]

Filed Under: Cash Flow & Finance, SmallBizChat Tagged With: credit, Finances, financial planning, money, SmallBizChat

How to Generate Revenue for Your Small Business

November 1, 2011 By Melinda Emerson 2 Comments

Most people know they shouldn’t attempt to take on a mortgage without having some way to pay for it.  Yet small business owners do something quite similar every day.  How do they do this? Some small business owners focus on running the business before focusing on generating the leads that fund the business.  Sure, every […]

Filed Under: Branding & Marketing, Cash Flow & Finance, Grow Your Business Tagged With: build leads, build leads offline, create a list, lead generation, linkedin, melinda emerson, Morgan Leu Parkhurst, network, sales, sales funnel

5 Things Wrong With Your Business Plan

November 7, 2011 By Melinda Emerson 7 Comments

If you’ve taken the time to develop a business plan for your start-up business, you are on the right track. You have a roadmap that will help you with decision-making in your new enterprise. Take the time to be sure your business plan doesn’t contain any of the following shortcomings that will prevent your business […]

Filed Under: Branding & Marketing, Cash Flow & Finance, Starting A Small Business Tagged With: business plan, business plan mistakes, know your numbers, melinda emerson, plan for growth, research your competitors, research your market, up-to-date business plan

How to Stop Burning Money in Your Small Business!

February 28, 2012 By Melinda Emerson Leave a Comment

Your unrecorded expenses are a profit fire hazard.  Do any of these statements sound familiar? “It’s only $5.   It’s not worth my time.” “I’ll do my expenses when I’m not busy.” “There’s no easy way to track my expenses.” “I have money in the bank, so I don’t need to worry about expenses.” If so, […]

Filed Under: Cash Flow & Finance, Guest Articles Tagged With: business planning, Nicole Fende, small business expense tracking, small business finance, The Numbers Whisperer

Budgeting Tips for Small Business Owners

April 10, 2012 By Melinda Emerson 8 Comments

If your fiscal year parallels your wall calendar, then you made it through Q-1 or as you may formally call it, the first quarter. Perhaps you’re feeling optimistic about the goals you’ll accomplish this year, or are concerned about your revenue goals for the second quarter. It’s best to look at where you’ve been to […]

Filed Under: Branding & Marketing, Cash Flow & Finance, Guest Articles Tagged With: budgeting, business development, expenses, homework, revenue, small business

Should You Have Good Pricing or Great Pricing?

May 14, 2012 By Melinda Emerson 3 Comments

Should you have good pricing or great pricing? Our first instinct is to have great prices that will permit us to crush the competition, gain market share and fuel fast growth. The usual problem is that great prices typically provide slim profit margins. Good pricing, however, over the long term, should create enough profitability to […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: business planning, pricing, small business, small business pricing, Update your pricing

How to Get Paid What You Are Worth

May 17, 2012 By Melinda Emerson 4 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Alfred Edmond @AlfredEdmondJr is SVP/Editor-at-large of Black Enterprise. He is a content leader, brand representative and expert resource for all media platforms under […]

Filed Under: Cash Flow & Finance, SmallBizChat, Starting A Small Business Tagged With: Black Enterprise, money, pricing, SmallBizChat

Do Small Businesses Still Need Merchant Services?

June 12, 2012 By Melinda Emerson 13 Comments

There’s been a lot of buzz lately about mobile payment processing services like Square, and some suggest they could render traditional merchant accounts obsolete. While doing a credit card off a mobile device may work just fine for personal use and some niche markets within the retail space, a traditional merchant account might still be […]

Filed Under: Cash Flow & Finance, Guest Articles, Technology Tagged With: credit cards, merchant services, Sarah Levy, Square

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In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges. Mitch Axelrod is […]

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