This month is Women’s History Month, an important time to reflect on the progress that women business owners have made, and the challenges that persist. The past two years have posed incredible challenges for small businesses, especially women-owned small businesses. As female entrepreneurs continue to work to recover and maintain their businesses’ critical roles as […]
The Complete Guide to Selling Online in 2022 – Part 1
Selling online is a great way to make money in a small business. Thousands of people make a living selling their products online, and many others make some extra spending cash selling products on sites like Amazon, Etsy, or eBay. But selling online isn’t as simple as uploading your items and waiting for the cash […]
7 Ways in Which an Influencer can Increase Your Brand Awareness
What is Brand Awareness? Brand awareness is the degree of familiarity that your brand enjoys among your target audience. Let’s say your brand is associated with e-commerce. When your target audience wants to buy something online, would your brand be at the top of their mind? If yes, then your efforts to grow your brand […]
How to Reduce Page Load time in 2022?
The ever-growing digital era has taken a sharp edge over the years. It is growing at a rapid pace. Every company, be it a start-up or a vast enterprise, owns a website. A website plays a vital role in converging the viewers towards generating leads that ultimately help in revenue generation. In addition, there are […]
5 Areas to Tune Up Your Business in 2022
2021 has been quite a year. After a complete shutdown in 2020, we were fortunate to open our businesses for the entire year, but it was not at all ‘business like usual.’ With the ongoing pandemic causing financial stress and emotional strain, changes in the market, and problems with employment, it was a tough year, […]
5 Small Business SEO Tips for Time-Strapped Entrepreneurs
Search engine optimization plays a crucial role in digital marketing. In fact, if you decide to focus on any particular part of your digital strategy, it should be SEO. A well-developed SEO strategy is essential, especially for small businesses that are struggling to get the attention they need. However, not every entrepreneur or business owner […]
What is Customer Perception and How to Improve it
No matter how awesome your product or service is, the success of your business is in the hands of your users, i.e., your customers. Businesses have finally started to realize that customer experience is a leading competitive differentiator between brands. And that customer perception towards their brand will always be multi-faceted. Companies need to pay […]
14 Free SEO Tools to Boost Organic Traffic and Rankings
Search Engine Optimization (SEO) should be part of your content strategy if you want to increase organic visibility and site traffic. And to achieve this, you need good SEO tools. There are various paid and free SEO tools that help you with keyword research, site audits, analytics and reporting, and backlink checks. In this blog, […]
5 Must-Have Tools for Business Owners On-the-Go
It’s one thing to focus this article on the mobile entrepreneur in the title. However, the fact is that all entrepreneurs need to stay mobile these days if they wish to keep their business competitive and stay in the know. It’s a fact that the majority of business owners are always on the go—meeting with […]
10 Signs of a Great Site
It is said that a cautiously outlined homepage will encourage people to dig deeper into your business. But is it just the homepage that makes your site one of the best? Needless to say, the homepage is the first notion of the brand on a client’s mind. But there are many more factors that go […]
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