We’re heading for the last quarter of the calendar year, and it’s a busy one. Holiday sales can make up a big chunk of your annual revenue as a small business owner! While you’re probably preparing for the holiday season right now, today I want to encourage you to think even further ahead. In the […]
How to Choose a Pricing Strategy for Your Small Business
Pricing is often difficult when you operate a small business, but you must get it right. In this article, I’ll cover this complex topic with some general advice on how to choose a pricing strategy for your small business. Pricing strategy is part art and part science, and there is much to consider. Let’s dive […]
7 Steps to Prepare for Holiday Season Sales
It’s only September, but the time is NOW to prepare your small business for holiday season sales. One thing I’ve learned in my decades-long career helping small businesses is that you can never start too early for the holidays. Q4 sales can massively increase your bottom line, but to maximize your results, you’ll need time. […]
How to Better Manage Your Small Business Finances
Chances are you started your business because you have a passion for a particular product or service…not because you love managing the financial aspect of a business. Yet every business owner must learn how to manage their small business finances if they want to grow and thrive. Today I’m sharing three tips that will help […]
A 5×5 Plan for Fixing Your Business and Regaining Control of Your Life
I talk with small business owners every day, and the surprising thing is that although they may operate in different markets and industries, they tend to struggle with the same issues. The problem? Most have great business ideas but don’t know how to run a business. Can you relate? Fixing your business – identifying the […]
10 Dos and Don’ts of Working with Micro-Influencers
In my last article, I started a two-part series on working with micro-influencers and why it’s so beneficial for small business owners to do so. We learned that: Micro-influencers are people with 1,000 to 100,000 followers on a social media platform who create content for a targeted niche audience. If your niche audience aligns, micro-influencers […]
How to Work with Micro-Influencers
Eighty percent of marketers say influencer marketing is effective, and 89 percent say it works just as well (if not better) than other marketing channels. Seventy-one percent of marketers say the quality of customers and traffic from influencer marketing is better than other sources. This post is part one of a two-part series on how […]
14 Steps to Effective Sales Outreach Strategy
There is no easy way to close a sale; many things are involved in creating an effective sales outreach strategy. To drive sales, you must: Be clear on your niche target customer Understand their biggest challenge Determine where they spend time online Create amazing content Position your business against the competition Communicate value consistently And […]
10 Tips to Creating an Effective Content Calendar
A content calendar is an easy way to preserve your most scarce resource as a business owner: your time. It is an effective tool for coordinating content creation and helps you manage your weekly workload into clear, manageable assignments. The key is to create content ahead of time to give yourself time to do it […]
How to Use Social Media to Close Business
We hear a lot about how social media creates brand awareness, establishes you as an expert, and propels your marketing. But what about social selling? Can you actually use social media platforms to close business, especially if you’re in the B2B space? The answer is YES, but know that social selling is an entirely different […]
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