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You are here: Home / Archives for Grow Your Business

Mobile Copywriting Secrets for Killer Conversions

November 8, 2021 By Melinda Emerson Leave a Comment

Mobile Copywriting Secrets for Killer Conversions OG

More than half of the global population accesses the internet using mobile phones. According to Statista, in the first quarter of 2021, mobile devices generated 54.8 percent of global website traffic. Naturally, it makes sense for small businesses and entrepreneurs to invest in mobile marketing to promote their businesses. One of the secrets to achieving […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: benefits of email marketing, creating mobile-friendly emails, erfect SMS Marketing Copy, SMS marketing, write sales and SMS copy

Hiring Tips for Your Small Business

November 9, 2021 By Melinda Emerson Leave a Comment

Hiring Tips for Your Small Business Open Graph

As your small business is growing, are you having trouble finding time to stay on top of all of your day-to-day duties? Is it a struggle to handle all of your customers’ inquiries, daily sales outreach calls and emails, marketing initiatives, and administrative duties? Do you feel like you can use some help? If so, […]

Filed Under: Grow Your Business, Your Small Business Tagged With: hire the best person for the job, hiring a new employee, hiring your first employee, interview applicants, potential hire

3 Things to Do NOW to Prepare for the Holiday Shopping Season

November 1, 2021 By Melinda Emerson Leave a Comment

planning for the holiday shopping season Open graph

It’s November, and the holiday shopping season is right around the corner. In a few short weeks, your customers will be heading out to the stores with their shopping lists. In fact, Forbes says that one trend to watch this year is earlier shopping, with spending predicted to increase in November 2021, just like it […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: holiday marketing plan, holiday sales, holiday sales strategy, holiday workers, planning for the holiday shopping season, promotions strategy

5 Must-Have Tools for Business Owners On-the-Go

November 2, 2021 By Melinda Emerson Leave a Comment

5 Must-Have Tools for Business Owners On-the-Go Featured Image

It’s one thing to focus this article on the mobile entrepreneur in the title.  However, the fact is that all entrepreneurs need to stay mobile these days if they wish to keep their business competitive and stay in the know. It’s a fact that the majority of business owners are always on the go—meeting with […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: messaging apps, mobile entrepreneur, must-have tools for business owners, note-taking apps, password manager

9 Tips on How to Manage Your Finances as a Small Business Owner

October 25, 2021 By Melinda Emerson Leave a Comment

9 Tips on How to Manage Your Finances as a Small Business Owner Featured Image

Being laser-focused on your finances is an essential part of being an entrepreneur. It goes beyond simply having separate business and personal checking accounts. You’ll need to pare down your personal expenses as much as you can in the beginning stages of your small business, so you ensure you’re making enough money to keep your […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: business budget, business expenses, cash, find money to start your small business, managing your finances

5 Statistics To Create A Winning Ecommerce Marketing Strategy

October 26, 2021 By Melinda Emerson Leave a Comment

5 Statistics To Create A Winning Ecommerce Marketing Strategy featured Image

Data and statistics are empowering for marketers. Without the information about the data, guess would be the only thing available to make strategic decisions. However, that doesn’t always work. Marketing policies based on guess hardly make any sustainable growth. Especially when it comes to eCommerce, marketing has a huge role to play.   That’s where data […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: discounts, ecommerce business owner, Ecommerce Marketing Strategy, win more customers, winning Ecommerce Marketing Strategy

9 Tips on How to Cultivate an Entrepreneurial Mindset

October 18, 2021 By Melinda Emerson Leave a Comment

9 Tips on How to Cultivate an Entrepreneurial Mindset OG

Strengthening your entrepreneurial mindset is an essential facet of being a successful business owner. Whether you have an existing business or are getting ready to launch a new one, you should prioritize cultivating your mindset.  Building a business takes a lot of work and effort, but the process will go more smoothly when you have […]

Filed Under: Grow Your Business, Your Small Business Tagged With: Building a business, cultivating your mindset, entrepreneurial mindset, learning opportunities, mindset of a prosperous entrepreneur

10 Signs of a Great Site

October 19, 2021 By Melinda Emerson Leave a Comment

10 Signs of a Great Site OG

It is said that a cautiously outlined homepage will encourage people to dig deeper into your business. But is it just the homepage that makes your site one of the best?  Needless to say, the homepage is the first notion of the brand on a client’s mind. But there are many more factors that go […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: branding elements, Call-to-action button, creating an effective website, success of your business online, website's functionality for mobile devices

How to Create a Budget to Execute Your Killer Marketing Plan – Part II

October 11, 2021 By Melinda Emerson Leave a Comment

How to Create a Budget to Execute Your Killer Marketing Plan – Part II FEATUREDIMAGE

Now that you’ve developed your killer marketing plan in part one of this series, the next step is to determine how to pay for your marketing campaigns. Part one of this series focused on the development of your marketing plan. To execute it, you’ll need an allocated budget.  Creating a budget isn’t the most fun […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: allocate funding, Creating a budget, killer marketing plan, marketing budget, monthly marketing plans, set up a marketing budget

How to Build Great Sales Funnels

October 4, 2021 By Melinda Emerson Leave a Comment

How to Build Great Sales Funnels Featured Image

Developing and managing sales funnels is one of the most powerful marketing engagement tools in your small business. Email marketing is your follow-up system in your business. Each type of sales funnel is a tactic of email marketing and can impact buyer behavior. Marketing happens in stages. It is the customer-buyer journey and the execution […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email marketing, email nurture sequences, five stages of customer buyer journey, free sales funnel webinar, sales funnels are important, Value ladders

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Latest #SmallBizChat

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In this episode, Melinda Emerson welcomes Sherrill Mosee to discuss the journey of creating and scaling her brand, Minky Blue. Sherill provides an overview and demonstration of her innovative products, sharing insights from her experience participating in a Macy’s contest. The conversation delves into the initial steps of creating a minimum viable product and the […]

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