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How Startup Teams Can Build a Successful Hybrid Workplace

December 14, 2021 By Melinda Emerson Leave a Comment

How Startup Teams Can Build a Successful Hybrid Workplace Featured Image

If your team is seeking work flexibility, ask yourself the following: “Is my team ready for hybrid work?” The way we work has dramatically changed since the start of the pandemic. From temporarily stopping operations to shifting to a remote working model, companies came across many challenges. But, unfortunately, it turned out that lots of […]

Filed Under: Grow Your Business, Starting A Small Business

12 Best Small Business Blogs of 2021

December 20, 2021 By Melinda Emerson Leave a Comment

12 Best Small Business Blogs of 2021 Featured Image

2021 is almost in the books, and as I suggest to all small business owners, now is a good time to look at your metrics for the year as you set goals for the new year. As I was doing my annual review, I stopped to look at my highest-performing blogs from 2021. This list […]

Filed Under: Grow Your Business, Your Small Business Tagged With: boost small business growth, creating copy that sells, digital marketing, email marketing best practices, set prices for products and services

How to Reduce Page Load time in 2022?

December 7, 2021 By Melinda Emerson Leave a Comment

How to Reduce Page Load Time in 2022 OG

The ever-growing digital era has taken a sharp edge over the years. It is growing at a rapid pace. Every company, be it a start-up or a vast enterprise, owns a website. A website plays a vital role in converging the viewers towards generating leads that ultimately help in revenue generation.   In addition, there are […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: improve site performance, interactive web pages, optimize image, page load time, responsive browser, SEO

5 Areas to Tune Up Your Business in 2022

December 6, 2021 By Melinda Emerson Leave a Comment

5 Areas to Tune Up Your Business in 2022 Featured Image

2021 has been quite a year. After a complete shutdown in 2020, we were fortunate to open our businesses for the entire year, but it was not at all ‘business like usual.’ With the ongoing pandemic causing financial stress and emotional strain, changes in the market, and problems with employment, it was a tough year, […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: boost your small business, small business finances, small business marketing, small business online presence, Tune Up Your Business, tune up your business in 2022

5 Small Business SEO Tips for Time-Strapped Entrepreneurs

November 30, 2021 By Melinda Emerson Leave a Comment

5 Small Business SEO Tips for Time-Strapped Entrepreneurs OG

Search engine optimization plays a crucial role in digital marketing. In fact, if you decide to focus on any particular part of your digital strategy, it should be SEO. A well-developed SEO strategy is essential, especially for small businesses that are struggling to get the attention they need. However, not every entrepreneur or business owner […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: planning your seo strategy, Product-specific keyword research, search engine optimization, SEO strategy, SEO tips

How to Create a Book Launch Team

November 29, 2021 By Melinda Emerson Leave a Comment

How to Create a Book Launch Team Open Graph

A book launch team is a group of people who plan to promote your book leading up to and on the day of its publication. They also keep the momentum going for at least a week or two afterward. Their efforts (in addition to your own!) can greatly increase the reach of your book promotion […]

Filed Under: Grow Your Business, Your Small Business Tagged With: book launch team, book marketing tool, book reviews, promote your book, selling and promoting your book

8 Ways To Make Your Website Accessible

November 16, 2021 By Melinda Emerson Leave a Comment

8 Ways To Make Your Website Accessible OG

One vital SEO tip is to never ignore user experience. Ranking high on search engines gets people to click to your website, but a great user experience is what makes people stay. Websites that are hard to error-ridden, hard to read, and impossible to navigate can turn off potential customers. Remember: many of your site […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: best website experience, creating an effective website, great user experience, web accessibility tips, website conversion

14 Free SEO Tools to Boost Organic Traffic and Rankings

November 15, 2021 By Melinda Emerson Leave a Comment

14 Free SEO Tools to Boost Organic Traffic and Rankings OPEN GRAPH

Search Engine Optimization (SEO) should be part of your content strategy if you want to increase organic visibility and site traffic. And to achieve this, you need good SEO tools. There are various paid and free SEO tools that help you with keyword research, site audits, analytics and reporting, and backlink checks. In this blog, […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: digital marketing & seo, find keywords for your search campaigns, free seo tools, identifying current trends, new keywords for your small business

Mobile Copywriting Secrets for Killer Conversions

November 8, 2021 By Melinda Emerson Leave a Comment

Mobile Copywriting Secrets for Killer Conversions OG

More than half of the global population accesses the internet using mobile phones. According to Statista, in the first quarter of 2021, mobile devices generated 54.8 percent of global website traffic. Naturally, it makes sense for small businesses and entrepreneurs to invest in mobile marketing to promote their businesses. One of the secrets to achieving […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: benefits of email marketing, creating mobile-friendly emails, erfect SMS Marketing Copy, SMS marketing, write sales and SMS copy

Hiring Tips for Your Small Business

November 9, 2021 By Melinda Emerson Leave a Comment

Hiring Tips for Your Small Business Open Graph

As your small business is growing, are you having trouble finding time to stay on top of all of your day-to-day duties? Is it a struggle to handle all of your customers’ inquiries, daily sales outreach calls and emails, marketing initiatives, and administrative duties? Do you feel like you can use some help? If so, […]

Filed Under: Grow Your Business, Your Small Business Tagged With: hire the best person for the job, hiring a new employee, hiring your first employee, interview applicants, potential hire

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How to Get Ready for Holiday Shoppers

If Christmas is your Super Bowl, listen up: it’s time to build your holiday offers, bundles, ads, staffing, and shipping plans to glide into Black Friday, Small Business Saturday, and Cyber Monday like a pro. The holiday season isn’t just another sales cycle, it’s the biggest chance to make your numbers, strengthen customer loyalty, and […]

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