Podcasts are the new MBA for small business owners. Whether you’re a solopreneur building your brand from scratch, a seasoned business coach, or a product-based business scaling up, the right podcast can change everything. The best ones provide mentorship, industry insight, tactical tips, and tough-love motivation—all in under an hour. In 2025, there’s no shortage […]
How to Get PR for Your Small Business: A Step-by-Step Guide
Getting featured in the media can be a game-changer for small business owners. One good press hit can lead to increased visibility, website traffic, credibility, and sales. But if you are an entrepreneur who thinks PR is only for big companies with deep pockets, that is just not true. You don’t need a publicist or […]
My Greatest Pivot: How I Became SmallBizLady
Every entrepreneur has a defining moment. A moment when life forces you to stop, reflect, and decide whether to give up or level up. For me, that moment came when I least expected it—flat on my back, on bed rest, pregnant with my only child, facing the very real possibility of losing everything I had […]
What Eagles Can Teach Us About Being Effective Business Leaders
Now listen, I don’t just love Eagles because I’m from Philadelphia. Sure, I bleed green every football season (Fly, Eagles, Fly!), but today we’re talking about the other kind of eagle — the one with wings, razor-sharp vision, and an inspiring leadership style that business owners can actually learn a thing or two from. Eagles […]
The New Form of SEO: GEO Secrets to Be Listed as a Trusted Resource in AI Searches
Search engine optimization (SEO) is no longer just about ranking on page one of Google. Thanks to artificial intelligence, the search landscape has changed dramatically. AI-powered platforms like ChatGPT, Perplexity, Gemini, and the latest voice assistants Siri and Alexa are now helping people find answers—not just websites. But what does that mean for your business? […]
Newsflash: No One Cares About Your Brand—Yet. Why Businesses Must Invest in Brand Awareness
Let’s start with a harsh but liberating truth: No one cares about your brand. Not your logo, not your clever name, and certainly not the “About Us” section you spent two weeks writing. This is especially true if you’re a startup or SaaS brand just entering the market. Your product might be the next game-changer, […]
How to Build a Lead Generation and Nurture Process That Converts
Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]
SmallBizLady Summer Reading List 2025
Why Summer Is the Perfect Season to Grow Your Mind—and Your Business—with Books. There’s something magical about summer. The pace slows down, the days stretch longer, and there’s finally space to breathe—and think. It’s not just a season for vacations and cookouts; summer is a prime opportunity to invest in yourself. While others are unwinding, […]
What KPIs Should You Track In Your Small Business?
Running a small business successfully requires more than intuition—it demands tracking performance metrics that guide decision-making. Key Performance Indicators (KPIs) provide measurable insights into your business operations, helping you optimize lead generation, marketing campaigns, and sales strategies. By focusing on the right KPIs, small business owners can identify strengths, pinpoint inefficiencies, and increase profitability. This […]
How to Develop a Business Launch Timeline, Part II
Welcome to Part II of Building a Launch Pad to Start Your Business. In this post, we’ll walk you through a comprehensive 12-month roadmap to launch your business with clarity and confidence. From refining your idea and setting up finances to marketing and making your first sale, this plan is designed to help you stay […]
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