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You are here: Home / Archives for How to Start

How to Build an Ecommerce Sales Funnel

January 10, 2019 By Melinda Emerson Leave a Comment

ecommerce sales funnel

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with John Lawson @colderice. John is the CEO at Colder Ice Media. He is an international keynote speaker and “Commerce evangelist” and […]

Filed Under: Featured SmallBizChat, Grow Your Business, How to Start, SmallBizChat Tagged With: ecommerce, ecommerce strategy, john lawson, marketing, online sales, sales, sales funnel, selling online, SmallBizChat

4 Ways Your Inbox is Inhibiting Business Growth (& How to Fix It)

January 8, 2019 By Melinda Emerson Leave a Comment

gain control of your email inbox

Sponsored Post The email inbox. It’s still one of the most important tools in your sales process, especially for your sales team’s toolbox. That being said, inefficient use of email and the inbox can cause costly bottlenecks and inhibit long-term business growth. What’s worse, many business owners don’t even realize that they have a problem. […]

Filed Under: Branding & Marketing, Business Inspiration, Featured Post, Fix Your Business, Grow Your Business, How to Start, Technology Tagged With: CRM, email, inbox management, mixmax, Productivity

New Year, New Resolve

January 4, 2019 By Melinda Emerson Leave a Comment

small business resolutions

The New Year is a great opportunity to have a new start in your business. If you were thrilled to see 2018 come to a close, now is the time to build a plan to execute your best year ever in 2019. Instead of focusing on personal resolutions like losing weight or learning a foreign […]

Filed Under: 10 Things Lists, Business Inspiration, Featured Post, Grow Your Business, How to Start, Your Small Business Tagged With: biz tips, building your business, business tips, fix your business, New Year, new year resolution, small business growth, small business tips

Top 12 Podcasts for Small Business Owners

December 20, 2018 By Melinda Emerson Leave a Comment

12 Podcasts for Small Business Owners

Listening to podcasts is a great way to learn something when you are on the go. I’m a big fan of going for a long walk or drive and checking out a new episode from some of my favorite business experts. If you are trying to pick up some new skills, or develop a new […]

Filed Under: 12 Things, Branding & Marketing, Featured Post, Grow Your Business, How to Start, My Recommendations, Your Small Business

8 Tips on How to Launch a Successful Business on Amazon

November 27, 2018 By Melinda Emerson Leave a Comment

amazon logo

Guest Article With its low barrier to entry, e-commerce has quickly become one of the most popular channels of business ownership. Whether you are interested in generating some side income or establishing a full-time business, one of the best places to start is on Amazon. Amazon is one of the most successful e-commerce retailers across […]

Filed Under: Grow Your Business, Guest Articles, How to Start Tagged With: amazon business, selling on amazon

How To Measure Your Digital Marketing Efforts

November 13, 2018 By Melinda Emerson Leave a Comment

Guest Article If you are heavily invested in digital marketing, it’s important to know how to measure your efforts. And if it is working great, you need to know your measures to create another ripple in the water. So, how do you check the effectiveness of your marketing campaigns and how can you compare it […]

Filed Under: Branding & Marketing, Guest Articles, How to Start Tagged With: analytics, digital marketing, measure data, ROI

How to leverage your retirement funds to start a business

October 29, 2018 By Melinda Emerson Leave a Comment

If your ready to transition for employee to entrepreneurship, once you decide what you want out of life the next thing you need to do is figure out how your going to pay for it. If you have significant money in your 401(k) or IRA and now your ready to turn your side hustle into […]

Filed Under: Cash Flow & Finance, How to Start, Starting A Small Business Tagged With: funding for your business, leverage funds, using retirement funds

How to Develop a Successful Content Campaign

October 23, 2018 By Melinda Emerson Leave a Comment

Guest Article When you want to develop a successful content campaign, you must have a plan. Key Performance Indicators or KPIs–are vital to planning and deploying a successful content. Before you write a word or record a video, take a step back and decide what metrics to track and make sure you know the answers […]

Filed Under: Branding & Marketing, Guest Articles, How to Start Tagged With: Content Development, content marketing

How to Establish Business Credit

October 15, 2018 By Melinda Emerson Leave a Comment

If you are in business most likely your personal credit has been your business credit, but did you know that you can establish business credit. Cash challenges are real. We have all been there, needing cash flow to make payroll, purchase inventory, hire new employees and expand but can’t because the capital isn’t available without […]

Filed Under: Cash Flow & Finance, How to Start, Solopreneurs, Starting A Small Business Tagged With: Bank financing, borrow funds, business credit, establish business credit, manage cash flow

My best advice for Millennial Business Owners

October 8, 2018 By Melinda Emerson Leave a Comment

I was recently invited to appear as a featured guest on the Tweetchat  #MillennialTalk hosted by social media Influencer Chelsea Krost on Tuesday at 8pm ET. She asked me to talk about growth strategies for millennial business owners. They were a lively bunch. I thought this information might be helpful for all my loyal readers, so here […]

Filed Under: Ask Smallbizlady, Fix Your Business, How to Start, Starting A Small Business Tagged With: #MillennialTalk, growth strategies, millennial business owners

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How to Create a Culture of Customer Service Featured Image

How to Create a Culture of Customer Service

Providing exceptional customer service is critical to running a successful small business. To do that, small business owners should aim to create a culture of customer service. Not sure how to get started? This article breaks down the simple steps to follow. Prospective customers can easily determine if you’re good or bad at service. Customers expect support […]

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