Guest Article You are taking all levels of effort to make sure your blog is branded, engaging and consistent, but are you powering it with SEO tactics to fuel an engagement from the most important of Internet entities – Google? Google loves to scour blogs and is happy (yes, happy) to reward genuine ‘white hat’ […]
9 Steps to Building Your Social Media Following
Five years ago, when I was waiting for my publisher to release my bestselling book Become Your Own Boss in 12 Months, I knew that I needed to build an audience for my book and I needed an author platform to market the book. After a conversation with PR maven Cathy Larkin @CathyWebsavvyPR, we decided that […]
Blogging Series Part 2: How to Launch a Blog
Blogging is the best thing I ever could have done for my business. Why? Because when new clients contact me for my marketing consulting services, we do not ever discuss if I can solve their problem, we only discuss my availability and the fee. My expertise is so well demonstrated online through blogging, that I […]
Blogging Series Part 1: Why Everyone Should Blog
Content is currency online. If you have a small business, I am quite sure that your business could benefit from demonstrating your expertise online through blogging. There are all types of ways to communicate with your target customers on a blog; you can write, post pictures, develop videos or post audio interviews. Blogs used to […]
3 Questions to Ask During Your Social Media Audit
Guest Article Now that everyone’s well on the “Social media bandwagon,” it’s time for the savvy entrepreneur to access their position with their online marketing to see where they stand. Traditionally, you would perform a “Social Media Audit” as you are launching a social media campaign to understand what your competition is doing and get […]
10 Do’s & Don’ts for Small Business Owners on Google+
Guest Article Over its nearly 3 years of existence, Google’s social platform has exceeded earlier expectations and has now become a respected partner in the digital arena. So the question becomes how do you buddy up to this social giant and improve your social visibility in the online space? Here are 10 strategies any brand […]
4 Ways to Kickstart Your Small Business Marketing Efforts Now
All too often small businesses slash marketing budgets when funds get tight. However, finding and attracting the right customers is fundamental to business growth. Marketing your small business doesn’t have to be difficult but it certainly takes some planning. As we approach the third quarter of the year, I’m going to share 4 ways to […]
How to Take Your Blog to the Next Level
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with Anita Campbell @smallbiztrends. The editor and chief contributor of http://www.smallbiztrends.com, one of the most widely read small business blogs on the internet. […]
Is Cold Calling DEAD?
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with @BradfordShimp. Bradford is a small business expert and the blogger behind All Business Answers. The goal of allbizanswers.com is to answer common […]
Do You Need A Business Plan?
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with @TimBerry. Tim Berry is president and founder of Palo Alto Software, founder of bplans.com, and a co-founder of Borland International. He built […]
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