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You are here: Home / Archives for Technology

5 Things to Consider When Selecting Accounting Software for Your Small Business

November 18, 2013 By Melinda Emerson 3 Comments

Tracking the financial side of any business can be a lot of work.  But understanding the numbers is essential to success. You don’t have to manage the money on your own, there are several software options that will help improve and measure business financial activities. This is one of the early and important decisions that […]

Filed Under: Cash Flow & Finance, Technology Tagged With: accounting software, business planning, small business tips

Essential Software To Help Your Online Business

October 8, 2013 By Melinda Emerson 2 Comments

Guest Article A well-run business is one where all the tedious, non-creative aspects of work are minimized, freeing up time to work on actually moving the business forward – winning new business, servicing clients and communicating with existing and future clients. When it comes to running an online business, there’s a dangerous assumption that much […]

Filed Under: Guest Articles, Technology Tagged With: entrepreneur, Mike Spalding, online business, small business info, software for small business

5 Questions You Should Ask Before Hiring an SEO Consultant

July 16, 2013 By Melinda Emerson 1 Comment

Guest Article The world of Search Engine Optimization (SEO) is amazing and complex. And let’s face it, as a small business owner, you don’t have time to figure out what you need to do in order to give your site the best opportunity to draw in traffic from search engines. So the next logical step […]

Filed Under: Guest Articles, Technology Tagged With: @ProntoTimmy, SEO, Tim Kelsy

How to Use Mobile Marketing to Promote Your Small Business

July 29, 2013 By Melinda Emerson 2 Comments

When it comes to marketing your small business, the next thing you really need to concern yourself with is mobile web marketing. You need to have a helpful website that is mobile ready, especially if you are a local retailer. Far more people use cell phones to access the Internet than ever before. In fact, […]

Filed Under: Branding & Marketing, Technology Tagged With: mobile apps, mobile marketing, smartphone apps, social media marketing

Do You Have a Social Media Plan?

April 12, 2011 By Melinda Emerson 2 Comments

“Social Media” is the latest hot button topic.  It’s the buzz word on everyone’s lips, and now that there are several verified stories of how it’s being used to grow businesses and forge new era of engagement among organizations and their stakeholders, it’s now at the top of everyone’s list as they seek to improve […]

Filed Under: Guest Articles, Social Media, Technology Tagged With: Kindra Cotton, social media, social media planning, success tips

How To Game Google to Improve Your Search Engine Rankings

April 24, 2012 By Melinda Emerson 2 Comments

Online, it’s the best of times, it’s the worst of times. Google seems to be a great partner one moment, and the next it makes a change that turns it into your worst enemy. That’s the challenge facing today’s online marketers. bloggers, webmasters…whatever you call us. While we all want to be at the top […]

Filed Under: Guest Articles, Melinda Emerson @SmallBizLady, Technology Tagged With: Google, Russ Fordyce, search engine optimizaton, SEO

Presentation Communication – Your Quest to Impress

May 7, 2012 By Melinda Emerson 3 Comments

Sponsored Post All businesses depend on sending the right messages to their customers. Whether it is a brick and mortar office, retail store, online enterprise, a direct sales business or some type of consulting firm, you have one chance to make a first impression, and your business message must be clear. Customers will focus on […]

Filed Under: Branding & Marketing, My Recommendations, Technology Tagged With: customer communications, marketing, small business, xerox

SEO Success Tips For Small Business

December 4, 2012 By Melinda Emerson 1 Comment

Success with search engine optimization can seem elusive, but success does exist. Working towards that success is more crucial today than when Google, Yahoo, and MSN Search – now known as Bing – were first introduced. The secret to SEO enhancing your site – and your business – is to schedule regular checks and implementation […]

Filed Under: 31 Ways to Boost Your Small Business, Guest Articles, Technology Tagged With: @ZimanaAnalytics, #Boost2013, Pierre DeBois, search engine optimization, SEO

How to Get Started with e-Commerce

April 14, 2011 By Melinda Emerson 3 Comments

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Matt Mansfield @mattsmansfield. He’s been helping businesses both large and small accomplish business goals using technology since 1993. He blogs at MattAboutBusiness where the story is not about technology; it’s about […]

Filed Under: Q & A Interview, SmallBizChat, Technology Tagged With: ecommerce, products, sales, selling, SmallBizChat

Understanding the Basics of Search Engine Optimization

September 4, 2014 By Melinda Emerson 2 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @bskogrand. Brant Skogrand, APR, MBC, is the chief communications officer of Skogrand PR Solutions, a public relations, social media and search engine […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat, Technology Tagged With: @bskogrand, Brant Skogrand, keywords, search engine optimization, SEO

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In this episode, Melinda Emerson delves into the world of nonprofits and social enterprises, exploring the challenges nonprofits face and the benefits social enterprises offer. The discussion highlights how social enterprises can provide financial stability while making a community impact. Melinda addresses common misconceptions and shares operational strategies for nonprofits, supported by case studies of […]

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