You’d be interested if someone offered you a free store to sell your products, right? Especially if it’s in an area with a huge number of passersby, many of them good potential targets for what you have to offer. This, in effect, is the reason you should sell on Facebook by setting up your own […]
Advertise Your Business on Facebook: Boost Revenue and Reach
If you are a small business that sells products online, then hopefully you’ve already discovered the power of using Facebook Ads to boost your small business revenue and reach. If you haven’t yet explored advertising on the massive social platform, which offers a two-billion-person market opportunity, then I urge you to read on so you […]
3 Things to Consider When Taking Over Your Family Business
There is no smooth path to becoming a CEO, much less taking over and transforming a longstanding family business to compete in the 21st century. As I took the reins of my second-generation multimillion-dollar business from my mother and father, and partnered with my brother, I realized the importance of striking a balance between my […]
5 Ways to Make Your Next Exit Interview Count
Your employee just quit, but you don’t know why. Sure, you have the public reason; the one he firsts tell you and the rest of the team. But you’re quite certain there’s more to the story. So how can you discover the truth? Answer: give him an exit interview. What Is an Exit Interview? An […]
10 Small Business Lessons from 20 Years of Business
I can’t believe this year marks 20 years I’ve been in business! 20 years ago I started Quintessence Group, my marketing consulting firm that works with Fortune 500 firm to reach small business, in the basement of my house. We work with brands such as VISA, Google, FedEx, Sam’s Club, ADP, The Hartford, and Pitney […]
Sell More in Your Small Business by Highlighting Benefits in Your Sales Pitch
Have you ever been the victim of an uneducated salesperson or business owner who pushes how awesome their company or product is, but not the benefits of their product or service? Yes, I have too. Here’s the deal. If you want to sell more in your small business, you need to figure out how to […]
How to Recession-Proof Your Small Business
The economy is slowing down, and interest rates are going up. Is your business ready for what is going on in the marketplace? With the current stock market volatility and former Fed Chair Janet Yellen doing numerous interviews about the recession that’s on the way, it’s time to get ready. No one will forget the […]
7 Ways to Love Your Customers
February is the Love month, but not just for couples. All power rests within the hands of your customers. They can choose your brand or go with your competitor. Use this month to show your customers how much you appreciate them. It’s something you need to do not just around Valentine’s Day, but all year […]
SmallBizLady’s 5 P’s of Marketing for Your Small Business
If you are spending money on marketing, and your sales are sagging – you need to evaluate your marketing strategy. Too often people fail with marketing because they focus on tactics without stopping to consider strategy. Think of your marketing like a funnel: start with the big picture goal and then work on lead generation […]
Where to Find Support as a Veteran-Owned Business
If you’re one of the 2.5 million veterans who own a business, or is a vet thinking about starting a business, you should know that there are resources that will help make your journey easier. There are programs specifically designed for veteran-owned businesses. Whether you need financing, a mentor, or just small business training, here […]
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