When building your brand online, it’s all about great content that engages potential and existing customers to keep your brand top of mind. Blogging has become very common, and there’s so much noise online. People are being bombarded with content and images on all their devices making it more challenging than ever to drive traffic […]
7 Questions to Ask Yourself Before Starting a Business
I’ve been in business nearly 20 years and in that time many people have called me asking for advice about what they need to know to start a business. After being about asked how to transition from employee to entrepreneur over a hundred times, I was inspired to write my bestselling book, Become Your Own […]
How to Avoid a Brand Disaster
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Deb Gabor, who is the CEO of Sol Marketing, brand expert, and investor pitch whisperer. She is the author of […]
How to Avoid Confrontation and Manage Conflict
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Dr. Susan Harrison, who is an award-winning thought leader, change agent, speaker, trainer, and author. She speaks and writes about […]
How to Develop Content if You Hate Writing
Creating original content is the best way to demonstrate your expertise and build your brand online, but you need to find a content area that works for you. We tend to think of content in terms of blogs or written words. Writing how-to articles, check lists and informative blog posts are certainly an avenue to […]
How to Drive Profitability, Productivity, and Accountability in your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Neen James, who is the author of nine books including Folding Time and her most recent, Attention Pays. In 2017 […]
7 Ways to Improve Your Work Environment in Your Small Business
Do you have a formal workplace? Do people laugh in your workplace? Do you see lots of collaboration in your office? If you are not sure how to answer these questions, chances are you might not have a work environment that is optimized for people to do their best work. Work can be stressful, and […]
Why Most Small Business Partnerships Fail
Guest Article There is an African proverb, “If you want to go quickly go alone, but if you want to go far go together.” In business, often two heads are better than one. Many small businesses enter into partnerships to gain value and the benefits of someone else. One person might have the technical know […]
Why Small Businesses Should Be Excited for the New Tax Bill
Personal incomes taxes are due this week, but it’s not to soon to start planning for the next tax year. Taxes can be incredibly complicated to understand. When the new tax bill was rolled out by Congress in December 2017, many business owners started to panic because there were so many unknowns, but now that […]
One Definition Does Not Fit All: The Four Quadrants of Entrepreneurship
Guest Article People tend to think that all entrepreneurs are alike — that everyone who starts a business is the same, that they have the same challenges, the same needs, the same motivation, the same end game. And that’s simply not true. Working in communities across the country, we’ve found that it’s helpful to cast […]
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