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You are here: Home / Archives for Your Small Business

CRM Doesn’t Have to be Industry Specific and Here’s Why…

October 25, 2016 By Melinda Emerson Leave a Comment

Sponsored Post Image credit If you’ve decided that you need a customer relationship management system or (CRM), chances are, you’re exploring and weighing the many different options available to you. You’ve probably found some interesting industry specific CRM options out there. Or maybe you’re using a CRM system already, and would like to better customize […]

Filed Under: Grow Your Business, Guest Articles, Your Small Business Tagged With: @insightlyapp, CRM, small business

Vision: You Can’t Lead Without It

October 24, 2016 By Melinda Emerson Leave a Comment

Some of the best small business ideas don’t have to do with inventory, profit margins, or break-even points. Rather, they’re about having a big picture vision for your business. It’s needed to provide clarity and focus what you do every day. As a small business owner, you’re automatically a leader, so not only must you […]

Filed Under: Business Inspiration, Your Small Business

Discovering The Path to Profitability in Your Small Business

October 17, 2016 By Melinda Emerson Leave a Comment

Every entrepreneur needs to focus on growing profits for their small business. Just because you can pencil profit into the financial projections doesn’t mean it will automatically come to fruition. As an entrepreneur you have to commit fully to “minding your own business” to generate the profits that you seek. Here are several strategies I […]

Filed Under: Cash Flow & Finance, Your Small Business

7 Ways to Increase Traffic to Your Small Business Website

October 4, 2016 By Melinda Emerson Leave a Comment

Sponsored Post When running a small business, your website can be your most important sales tool. It’s the welcome mat into your business. Many people think a brochure or business card is sufficient, but in today’s marketplace, the first thing many people do when making a buying decision is search online. Your #1 focus should […]

Filed Under: Grow Your Business, Your Small Business Tagged With: @verisign, online brand, small business, traffic

How to get your business ready for the holiday shopping season

October 3, 2016 By Melinda Emerson Leave a Comment

Whether you run storefront business, or or strictly sell ecommerce, it’s time to create a holiday sales strategy. If you make the bulk of your profits between November 15 and January 15th as in Black Friday, Small Business Saturday, Cyber Monday, or the day after Christmas, it time to make sure that your business is […]

Filed Under: Branding & Marketing, Featured Post, Your Small Business Tagged With: holiday season, prepare for sales

How to Promote your Business to the Media

September 13, 2016 By Melinda Emerson Leave a Comment

Every brand has a story to tell, but is your story newsworthy? How does an appearance on Good Morning America sound? What about making the front page of your city’s newspaper? Every business owner wants great public relations and TV appearances, but two things hold them back from pulling the trigger – understanding of the […]

Filed Under: Branding & Marketing, Guest Articles, Your Small Business

How to launch a personal brand

August 29, 2016 By Melinda Emerson Leave a Comment

In simpler times, we may have known the names and faces behind small, local businesses we frequented, but the concept of personal branding wasn’t much in evidence until the internet age. Now, not only do you have to define your company brand, but you may need to become the face of the brand of your new enterprise […]

Filed Under: Your Small Business Tagged With: small business info

7 Habits of Highly Effective Entrepreneurs

August 23, 2016 By Melinda Emerson Leave a Comment

It takes a special kind of person to be an entrepreneur. Not only do you have to know what you want to do in life, you have to be able to do it well enough to set yourself apart from competition. There’s competition in every industry, and it is exponentially more intense in the entrepreneurial […]

Filed Under: Grow Your Business, Your Small Business

The Truth About Hiring Your Friends In Your Small Business

August 15, 2016 By Melinda Emerson Leave a Comment

You probably talked with your friends first when you had early thoughts of starting your own business. In fact, you may have considered hiring friends to help you launch your startup. Then again, perhaps you are wary of mixing business with friendship. That is valid as many business ventures have ruined friendships. If you would rather not risk […]

Filed Under: Your Small Business Tagged With: small business ideas

How to Brand Your YouTube Channel

August 8, 2016 By Melinda Emerson Leave a Comment

If you’re serious about leveraging social media marketing to grow your business, you can’t afford to ignore using video and YouTube is the best option out there. With more than 1.3 billion users, YouTube is the second most searching website on the internet. It offers you the opportunity to expand your audience significantly and drive […]

Filed Under: Branding & Marketing, Featured Post, Grow Your Business, Melinda Emerson @SmallBizLady, Social Media, Your Small Business Tagged With: business, small business, youtube

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Turn Your Divine Gifts into a Business with Michelle Kopper

In this episode, Melinda Emerson engages with Michelle Kopper to explore her entrepreneurial journey and how she overcame fear to succeed. Michelle delves into the role of divine gifts and spirituality in business, offering insights into integrating personal beliefs with professional goals. The conversation addresses imposter syndrome, providing strategies for validation in the market. Michelle […]

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