This is the time of year when many of us are counting down the days until being off for the holidays, but I want to draw your attention to a few housekeeping issues that need to be completed before year-end that will make your new year sunny and bright. You must plan for success; it […]
Gear Up Your Small Business Marketing for 2017
The last quarter of the calendar year has its own vibe, whether your business counts on holiday shopping to boost revenues, or whether it slows as the year winds down, it’s time to launch your 2017 marketing efforts. Now is an excellent time to re-evaluate your small business marketing strategy and think about what you […]
How to successfully maintain work-life balance as a small business owner
Sponsored Post Akim Vann is the owner and founder of The Bakery on Bergen, a very popular and busy spot that’s known for its delicious and creative cookies, cakes and pastries. The Bakery on Bergen just celebrated its second anniversary and Vann couldn’t be more proud. But as a busy mother of four energetic children, […]
CRM Doesn’t Have to be Industry Specific and Here’s Why…
Sponsored Post Image credit If you’ve decided that you need a customer relationship management system or (CRM), chances are, you’re exploring and weighing the many different options available to you. You’ve probably found some interesting industry specific CRM options out there. Or maybe you’re using a CRM system already, and would like to better customize […]
Vision: You Can’t Lead Without It
Some of the best small business ideas don’t have to do with inventory, profit margins, or break-even points. Rather, they’re about having a big picture vision for your business. It’s needed to provide clarity and focus what you do every day. As a small business owner, you’re automatically a leader, so not only must you […]
Discovering The Path to Profitability in Your Small Business
Every entrepreneur needs to focus on growing profits for their small business. Just because you can pencil profit into the financial projections doesn’t mean it will automatically come to fruition. As an entrepreneur you have to commit fully to “minding your own business” to generate the profits that you seek. Here are several strategies I […]
7 Ways to Increase Traffic to Your Small Business Website
Sponsored Post When running a small business, your website can be your most important sales tool. It’s the welcome mat into your business. Many people think a brochure or business card is sufficient, but in today’s marketplace, the first thing many people do when making a buying decision is search online. Your #1 focus should […]
How to get your business ready for the holiday shopping season
Whether you run storefront business, or or strictly sell ecommerce, it’s time to create a holiday sales strategy. If you make the bulk of your profits between November 15 and January 15th as in Black Friday, Small Business Saturday, Cyber Monday, or the day after Christmas, it time to make sure that your business is […]
How to Promote your Business to the Media
Every brand has a story to tell, but is your story newsworthy? How does an appearance on Good Morning America sound? What about making the front page of your city’s newspaper? Every business owner wants great public relations and TV appearances, but two things hold them back from pulling the trigger – understanding of the […]
How to launch a personal brand
In simpler times, we may have known the names and faces behind small, local businesses we frequented, but the concept of personal branding wasn’t much in evidence until the internet age. Now, not only do you have to define your company brand, but you may need to become the face of the brand of your new enterprise […]
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