Sponsored Post When running a small business, your website can be your most important sales tool. It’s the welcome mat into your business. Many people think a brochure or business card is sufficient, but in today’s marketplace, the first thing many people do when making a buying decision is search online. Your #1 focus should […]
How to get your business ready for the holiday shopping season
Whether you run storefront business, or or strictly sell ecommerce, it’s time to create a holiday sales strategy. If you make the bulk of your profits between November 15 and January 15th as in Black Friday, Small Business Saturday, Cyber Monday, or the day after Christmas, it time to make sure that your business is […]
How to Promote your Business to the Media
Every brand has a story to tell, but is your story newsworthy? How does an appearance on Good Morning America sound? What about making the front page of your city’s newspaper? Every business owner wants great public relations and TV appearances, but two things hold them back from pulling the trigger – understanding of the […]
How to launch a personal brand
In simpler times, we may have known the names and faces behind small, local businesses we frequented, but the concept of personal branding wasn’t much in evidence until the internet age. Now, not only do you have to define your company brand, but you may need to become the face of the brand of your new enterprise […]
7 Habits of Highly Effective Entrepreneurs
It takes a special kind of person to be an entrepreneur. Not only do you have to know what you want to do in life, you have to be able to do it well enough to set yourself apart from competition. There’s competition in every industry, and it is exponentially more intense in the entrepreneurial […]
The Truth About Hiring Your Friends In Your Small Business
You probably talked with your friends first when you had early thoughts of starting your own business. In fact, you may have considered hiring friends to help you launch your startup. Then again, perhaps you are wary of mixing business with friendship. That is valid as many business ventures have ruined friendships. If you would rather not risk […]
How to Brand Your YouTube Channel
If you’re serious about leveraging social media marketing to grow your business, you can’t afford to ignore using video and YouTube is the best option out there. With more than 1.3 billion users, YouTube is the second most searching website on the internet. It offers you the opportunity to expand your audience significantly and drive […]
5 Obstacles Facing Your Small Business Right Now
It’s no secret that small business owners face obstacles that perhaps don’t faze their larger competitors. A big company with its own legal department can stay apprised of EEOC and Department of Labor rules, and a company with its own HR department will know how to determine the salary to offer a new entry level […]
How to Build Your Business Website in Seven Days
Sponsored Post One of the things that should be at the top of your to-do list when starting a business is getting a professional-looking website up and running. It might seem like an overwhelming task, but we can break down everything you need to do in just seven days (and even then, it’ll take just […]
Is Passion Enough To Launch Your Dream Business?
The saying goes like this, “Follow your passion and you will never have to work a day in life.” Those who take this phrase too seriously and find courage to leave their stable job for a passion business idea soon understand that’s it’s not as simple as it sounds. There are various situations that crop […]
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