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You are here: Home / 10 Things Lists / SmallBizLady’s Reading List Part I

SmallBizLady’s Reading List Part I

November 23, 2009 By Melinda Emerson 7 Comments

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readingglassesIn business, reading is fundamental. It is crucial to help you grow your expertise as a business leader.  One of my favorite things to do is read books about small business best practices, social media and leadership.  Here’s a list of best books that I think will have a major impact on your business strategy heading into 2010.  Later this week, I’ll have five more of my favorite books to share.

Small Business Cash Flow: Strategies for Making Your Business a Financial Success  by Denise O’Berry (J. Wiley & Sons, 2006)  The best thing you can do for your business is understand how much profit is in every sale and stay cash flow positive. Denise O’Berry writes a terrific book that explains the ins and outs of financial management in a successful small business. The book does a good job of pointing out how a small business owner can stay on top of the cash flow issue in running her business.  This is an incredible resource book that I highly recommend.

Get Known Before the Book Deal by Christina Katz (Writer Digest Books, 2008) It is not often I read a book that truly enlightening from cover to cover. On a scale of 1-5, Get Known Before the Book Deal is a 10! If you want to know what it takes to get a book deal, Christina Katz gives a very specific recipe, but this book is not just helpful to people who want to be authors.  This book is for anyone who needs to build a marketing platform and a brand for their expertise.  This book changed my entire business model and my brand. I could not recommend this book more highly.

Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer by Carl Sewell and Paul B. Brown (Doubleday, 2002)  This is a must read for every business owner.  None of the ideas in this book are ground breaking, but the authors do a great job of explaining how they translate into loyal customers for your business. This book will help you create systems in your business to avoid customer service problems in the first place. This book was originally published in 1998 and has been updated three times since, selling over 1 million copies worldwide. Every business owner should have this book, and I’d also recommend buying copies for all your employees as well.

Blog Blazers: 40 Top Bloggers Share their Secrets to Creating a High-Profile, High-Traffic and High Profit Blog by Stephane Grenier (Levac Publishing House, 2008)   This is one of those books that serious bloggers will keep on their shelves.  I like that this book features 40 top bloggers and not just 10 or 15 like most profile books. I enjoyed learning great techniques and about what blogs these pros read.  Try reading a chapter a day, look at the blogs of the blogger featured, see what they are doing well that you can implement in your blog. Learning how successful bloggers approach their blogging is an exercise that will have lots of benefits.

Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers – and Save the Planet by Jennifer Kaplan (Prentice Hall Press, 2009)  Green is not just the color of money. Going green can be overwhelming, but Jen Kaplan provides a comprehensive guide to practical, meaningful, low-cost changes that can be applied today to go green in your business. Green practices are being measured by everyone including your customers-so use this book to build an additional competitive advantage in your business and save the planet as the same time.

Do you know a book that should be added to the list?  Let me know, I love getting your feedback.

WANT TO USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog www.succeedasyourownboss.com.

Melinda Emerson “SmallBizLady” is a Veteran Entrepreneur, Small Business Expert and Social Media Coach who hosts #SmallBizChat on Twitter.  #Smallbizchat is the trusted resource on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business.  Melinda’s first book, Become Your Own Boss in 12 Months: A Month-by-Month Guide to Start a Business that Works! is scheduled to be released by Adams Media in Feb 2010.

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Filed Under: 10 Things Lists, Business Inspiration, Cash Flow & Finance, Grow Your Business, Mompreneurs, My Recommendations, Pink Slip Entrepreneurs, Social Media, Solopreneurs, Women in Business, Your Small Business Tagged With: blogging, business planning, Customer Service, customers, employee engagement, melinda emerson, online brand, small business, small business cash flow help, small business info, smallbizlady, social media, success tips

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About Melinda Emerson

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500 brands that target the small business market. Clients include Amazon, Adobe, Verizon, VISA, Google, FedEx, Chase, American Express, The Hartford, and Pitney Bowes. She also has an online school, www.smallbizladyuniversity.com, that teaches people online marketing and how to start and grow a successful small business and publishes a blog SucceedAsYourOwnBoss.com. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She hosts The Smallbizchat Podcast and is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded, and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

Comments

  1. Steve-Success Factors says

    November 23, 2009 at 10:58 am

    Great information. I’m glad that I’ve come across your site, courtesy of @rodkirby! I’ll be subscribing. I’m sure you also have heard of E-Myth. It’s a great book and the author also has a great blog. I would add that to this list.
    .-= Steve-Success Factors´s last blog ..Get Rid of the Wrong Path to Success Once and For All =-.

    Reply
    • admin says

      November 23, 2009 at 7:09 pm

      Steve–

      Thank you so much for leaving a comment. I am glad that you were able to learn about some new books and some oldie but goodies that are favorites of mine.

      To your business success,

      Melinda
      @smallbizlady

      Reply
  2. Lee Drozak says

    November 23, 2009 at 10:44 pm

    Thanks for the reviews, I will certainly check out Get Known Before the Book Deal by Christina Katz since I am in the process of tightening up my brand and business processes going into 2010.

    Reply
    • admin says

      November 24, 2009 at 12:32 pm

      Lee–

      Thanks for your comment. Get Known Before The Book Deal is a great book for learning how to develop a platform for your brand. Christina Katz will also be my guest on #smallbizchat Dec. 9th.

      Best–

      Melinda
      @smallbizkady

      Reply
  3. Tina Fortune says

    November 27, 2009 at 1:56 pm

    Super list! There is so much knowledge available at our fingertips that we just don’t know about. I’m looking forward to reading about how I can get known before the book deal and the blogging tips.

    Reply

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