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The SmallBizChat Podcast: Hit It & Quit It with Jimmy Newson, Chris Carr, and Robyn Streisand

October 12, 2023 By Melinda Emerson Leave a Comment

Hit It & Quit It with Jimmy Newson, Chris Carr, and Robyn Streisand social image

As a business and growth strategy consultant, Jimmy Newson has worked with organizations of all sizes, but his specialty is working with small businesses and entrepreneurs. He founded Moving Forward Small Business, a membership-based organization that helps companies grow and achieve their goals through practical and actionable advice. Additionally, Jimmy has strategic partnerships with private, […]

Filed Under: The SmallBizChat Podcast Tagged With: advertising, growth strategy, marketing system, marketing tips, strategic partnerships

The SmallBizChat Podcast: Building an Inclusive, Authentic Brand with Robyn Streisand

October 5, 2023 By Melinda Emerson Leave a Comment

Building an Inclusive, Authentic Brand with Robyn Streisand 1200 x 1200

Robyn Streisand founded The Mixx and Titanium with diversity in mind. A trailblazer in the LGBTQ+ community, she has made it her mission to make marketing and advertising more inclusive. As the recipient of AdAge’s “Women to Watch” and the OUT100, Robyn is recognized as a gifted connector of people, a strategic problem-solver, and a […]

Filed Under: The SmallBizChat Podcast Tagged With: advertising, authentic brand, marketing, onboarding clients, story telling

10 Ways to Monetize a Podcast

May 29, 2023 By Melinda Emerson Leave a Comment

10 Ways to Monetize a Podcast Featured Image

Throughout our enlightening series on podcasting, we’ve covered several key facets that every small business owner should know.  We started the journey with the article How to Start a Podcast in 10 Easy Steps, providing a simple yet comprehensive guide to launching your podcast.  We then delved into the essential topic of promotion with 14 […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: advertising, getting started with podcast, monetize ayour podcast, pitch yourself to a podcast, promote a podcast

The SmallBizChat Podcast: Marketing that can’t be Ignored with Mike Michalowicz & John Lawson

October 14, 2021 By Melinda Emerson Leave a Comment

Marketing that can’t be Ignored with Mike Michalowicz & John Lawson Featured Image

Mike Michalowicz is an author, speaker, and the founder of Profit First Professionals. He works with small business owners and financial professionals to help them differentiate themselves in the market and attract more customers. Mike has written many business books, including Profit First, The Toilet Paper Entrepreneur, and The Pumpkin Plan. His latest book, Get […]

Filed Under: The SmallBizChat Podcast Tagged With: advertising, effective marketing, latest social media trends, online sales and marketing, sell online, social media marketing

The SmallBizChat Podcast: The Real Social Media Game: Being Profitable vs Popular with Lamar Tyler

April 2, 2020 By Melinda Emerson Leave a Comment

The Real Social Media Game: Being Profitable vs Popular with Lamar Tyler 1200 x 1200

Lamar Tyler is the CEO of digital marketing agency Traffic Sales and Profit and the founder of Tyler New Media. Alongside his wife, Ronnie, Lamar launched his blog Black and Married With Kids, an international brand that now has over 35,000 customers spanning 43 countries across all 50 states. Lamar is an esteemed internet marketing […]

Filed Under: The SmallBizChat Podcast Tagged With: advertising, brand audience, grow your following, monetize your brand, small business owners, small business success, utilize social media

20 Ways to Attract Customers Without Paying for Ads for 2020

January 6, 2020 By Melinda Emerson Leave a Comment

20 Ways to Attract Customers Without Paying for Ads for 2020 FEATURED IMAGE

Acquiring customers is key to staying in business. It’s like fuel for the engine. Some say attracting customers is more art than science. But here’s the deal: once you develop an organized sales process, that includes drives quality leads into your sales funnel, nurturing them and then getting on the phone, zoom or in a […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: ads, advertising, attract more customers, free offer, free webinar online, marketing tactics, prospective clients

Advertise Your Business on Facebook: Boost Revenue and Reach

April 1, 2019 By Melinda Emerson Leave a Comment

advertise your business on Facebook

If you are a small business that sells products online, then hopefully you’ve already discovered the power of using Facebook Ads to boost your small business revenue and reach. If you haven’t yet explored advertising on the massive social platform, which offers a two-billion-person market opportunity, then I urge you to read on so you […]

Filed Under: Social Media, Your Small Business Tagged With: advertising, facebook, Facebook ads, small business, small business marketing, Types of Facebook Ads

#SmallBizChat Q + A with Hank Wasiak: How to Effectively Mix Traditional + Social Media Advertising

May 20, 2010 By Melinda Emerson 2 Comments

I recently heard @garyvee discuss this and he used the word “hustle” to describe what I’m talking about. Gary believes you have to hustle more, better, longer, faster and sustain it than you’ve thought possible.

Filed Under: Q & A Interview, SmallBizChat, Social Media, Your Small Business Tagged With: advertising, Best Buy, brian solis, Chris Brogan, Dell, entrepreneur, Gary Vaynerchuk, Hank Wasiak, marketing, Zappos

How to Optimize Pay-Per-Click Advertising #SmallBizChat QA

August 11, 2011 By Melinda Emerson 2 Comments

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Paul Mosenson @nusparkmktg He’s discussing key methods to plan and optimize pay-per-click advertising.  Paul Mosenson is the President of NuSpark Marketing, a Philly based digital marketing firm focusing on lead management […]

Filed Under: SmallBizChat Tagged With: advertising, adwords, Featured Post, Google, pay per click

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Latest #SmallBizChat

The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod

In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges. Mitch Axelrod is […]

Fix Your Business Q&A Video

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  • How to Develop a Business Launch Timeline, Part II
  • The SmallBizChat Podcast: Hit It and Quit It with LaTanya White, Dov Gordon, and Anisha Robinson Keeys

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