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November 2020 #SmallBizChat: How to Create a Successful Strategy for Your Small Business in 2021

November 19, 2020 By Melinda Emerson Leave a Comment

November 2020 #SmallBizChat: How to Create a Successful Strategy for Your Small Business in 2021 OG

#Smallbizchat LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: bold black women entrerpeneurs, branding, building a successful brand, business strategy for 2021, small businesses fail, superwoman syndrome

10 Ways to Promote Your Business Brand in 2020

January 14, 2020 By Melinda Emerson Leave a Comment

Branding is important. Managing your brand offline and online is not a small thing, but if done well, you can reduce your marketing costs and grow your revenues. The more consistent you are with your branding components the more likely someone is to recognize your brand. There are 8 key elements of a small business […]

Filed Under: Branding & Marketing, Grow Your Business, Your Small Business Tagged With: branding, marketing, online brand, small business success

How to Promote Your Brand in 10 Different Ways

November 12, 2019 By Melinda Emerson Leave a Comment

how to promote your brand

When you have a product or service business you are also a brand and you must promote your brand to stay top of mind with existing and potential customers to increase your sales.  There are lots of ways to promote your brand before and after the sale.  Here are the 10 best Ideas that I […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: branding, marketing, promote your brand

How to Build a Brand on Amazon

October 3, 2019 By Melinda Emerson Leave a Comment

How to Build a Brand on Amazon- OG

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Andrew Morgans, @MarknologyE. Andrew is a thought leader in the Amazon Branding space. He is the founder of Marknology™, a Kanas […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: Amazon, amazon business, amazon sales, amazon seller, branding, build a brand on Amazon, ecommerce, marketing, selling on amazon, small business branding

September 2019 #SmallBizChat: How to Build Wealth, Turn Traffic into Conversions, and Tell Your Story

September 26, 2019 By Melinda Emerson Leave a Comment

How to Build Wealth, Turn Traffic into Conversions, and Tell Your Story- OG

Once a month as SmallBizLady, I conduct interviews with experts on #SmallBizChat LIVE. The show takes place on the 4th Wednesday of every month from 8-9 pm ET and is streamed live on my Facebook fan page, my YouTube channel, and Twitter page.  This is excerpted from my recent September 2019 #SmallBizChat LIVE interview with […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: branding, conversions, copywriting, debt, grow your small business, sales, small business marketing, small business story, storytelling, value of money, wealth

The 5 Top Advantages of Brand Marketing

October 8, 2019 By Melinda Emerson Leave a Comment

The 5 Top Advantages of Brand Marketing - OG

Google. McDonald’s. Visa. Nike. When you hear the names of these companies, a picture automatically forms in your mind. Why? It’s simple. They are killing the brand marketing game. Although your company might not be a billion-dollar empire like those mentioned above, it doesn’t mean you can’t take advantage of brand marketing. If you are […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: brand, brand loyalty, brand marketing, branding, customer loyalty, Customer satisfaction, customers, marketing, repeat business, small business marketing, small business marketing tips

How to Build a Brand Strategy for Your Small Business

August 1, 2019 By Melinda Emerson Leave a Comment

brand strategy

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Orsolya Herbein, @HerbeinOrsolya, who shared tips for how to build a brand strategy for your small business. Orsolya is co-founder and […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: brand strategy, branding, marketing, small business, small business branding

Who’s on #Smallbizchat June 2018

June 5, 2018 By Melinda Emerson Leave a Comment

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.   Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat and click here for directions […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @deb_sol, @drsusanharrison, @ogingacarr, @SellingAgency, @sharilevitin, @TwylaGarrett, branding, business perseverance, conflict, customer retention, human resources, sales, SmallBizChat, smallbizlady

How to Successfully Rebrand Your Business

April 19, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  In Celebration of our 9th Anniversary, this is excerpted from my recent interview with Tracey Edmonds.  She is a businesswoman, television producer and personality. She is the CEO […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @Traceyeedmonds, brand your business, branding, SmallBizChat

5 Ways To Upgrade Your Trade Show Booth Through Solid Branding and Marketing

February 13, 2018 By Melinda Emerson Leave a Comment

Sponsored Post You never get a second chance to make a first impression and that is especially true when you’re presenting your brand to the world. Add in the stress and fast pace of a trade show and it becomes a make or break situation. Trade shows are important events for small and mid-market business […]

Filed Under: Branding & Marketing Tagged With: @Staples, branding, tradeshows

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Latest #SmallBizChat

How to Tighten Your Sales Infrastructure (Before Your Bank Account Screams for Help)

If your sales swing between feast and famine every few months, the problem isn’t visibility, branding, or even marketing. It’s your sales infrastructure. Most coaches, consultants, and service-based entrepreneurs start out selling based on talent and hustle alone—no real system, no process, just vibes and referrals. And while that might get you to six figures, […]

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