Branding is a very important part of every business. When you think of brands, there are likely a few that come to mind first such as Coca-Cola, Nike, Starbucks, Macy’s. Anyone can sell anything, but you really stand out in the market when you have a brand. It’s key to the growth and success of […]
How to Brand Your Small Business in 2018
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Yali Saar, who is the is the CEO of Tailor Brands, an automated branding agency. He is a former creative […]
How to Really Differentiate Your Product or Service
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Deb Gabor @Sol_Marketing. Deb Gabor is the CEO of Sol Marketing and author of Branding is Sex. This brand dominatrix […]
7 Ways to Promote Your Small Business Using Video
There’s no denying the power of video when it comes to marketing your business. After all, people can consume videos while they’re working, walking, or commuting, and many people prefer to get information this way over reading a blog post. If you’re not yet using video to promote your small business, I encourage you […]
How to Define Your Small Business Brand
What’s your small business brand? Every business should have a clear definition of its brand identity. To put it simply, a brand is what your customer thinks of when she hears your company or product name. The brand is typically the visual image of your business (your logo) and how your product is expressed. Companies […]
Ask SmallBizLady: Should I Focus on My Personal Brand or Brand My Company?
One of my loyal blog readers asked: I’ve learned from you and others that personal branding is a must if you want to set yourself up as an expert in your given area. Therefore, I’ve been positioning myself via my websites by personally branding myself. I have a few trusted advisors who are black women. […]
How to Build a Niche Brand Online
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Warren Bobrow, @warrenbobrow1. Warren is the Food and Drink Editor of the 501c3 non-profit Wild Table on Wild River Review located […]
6 Reasons Why You Should Contact Your Existing Customers
October is my birthday month. Many retailers that I shop with online and offline have started sending me birthday greetings even through my big day isn’t until the middle of the month. But how could this be a good marketing move? One retailer sent me a 15% off coupon for my birthday and another only […]
How to Build A Signature Brand – #SmallBizChat Q&A with AnneMarie Cross
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Annemarie Cross @annemariecoach is a Brand Strategist & Business Coach supporting entrepreneurs define and build an authentic signature brand so they can create a buzz, gain expert status, and attract a constant […]
How to Legally Protect Your Small Business Brand
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Aurelia Mitchell Durant @brandprotectors Aurelia is an Intellectual Property Attorney specializing in Copyright and Trademark Protection. She is committed to guiding business owners on how to own their brand. She has […]