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You are here: Home / Archives for branding

How to Reinvent Your Small Business Brand – #SmallBizChat Q&A

February 9, 2012 By Melinda Emerson 2 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Branding Strategist @DeborahShane. Deborah is the Author of Career Transition-make the shift and a nationally published writer and speaker.  She hosts a […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat, Your Small Business Tagged With: blog strategy, branding, marketing, SmallBizChat

How to Monetize Your Message – #SmallBizChat QA with Darnyelle A. Jervey

February 16, 2012 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @darnyellejervey Darnyelle A. Jervey, MBA, is a small business expert founder of IncredibleOneEnterprises.com. She is committed to showing entrepreneurs the mindset, marketing […]

Filed Under: Branding & Marketing, Melinda Emerson @SmallBizLady, Q & A Interview, SmallBizChat, Telesummit Tagged With: branding, interview, marketing, SmallBizChat

How to Own Your Niche – #SmallBizChat QA with Stephanie Chandler

March 1, 2012 By Melinda Emerson 5 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Stephanie Chandler @bizauthor. Stephanie is the author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: branding, interview, SmallBizChat

How to Expand a Small Business with Candace Nelson

June 7, 2012 By Melinda Emerson 1 Comment

[Sponsored Post]   Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview withCandace Nelson @SprinklesCandac Candace is the founder of the world’s first cupcake bakery, Sprinkles Cupcakes. She opened her first […]

Filed Under: Branding & Marketing, Grow Your Business, Q & A Interview, SmallBizChat, Your Small Business Tagged With: branding, Candace Nelson, cupcake wars, SmallBizChat, Sprinkles Cupcakes

Brand Design for Start-Up Businesses

January 7, 2010 By Melinda Emerson 6 Comments

This is excerpted from my recent interview with Erin Ferree @elfdesign. Erin Ferree is a branding expert who develops logos, print graphics and websites and online designs that make small businesses stand out from their competition. She is CEO of elf design and Author of the E-book; Stand Out! Differentiate Your Business to Build a Solid […]

Filed Under: Branding & Marketing, How to Start, SmallBizChat, Social Media, Starting A Small Business Tagged With: brand design, brand story, branding, elf design, Erin Ferree, logo design, marketing materials, melinda emerson, SmallBizChat, smallbizlady, start-up

Building Your Expert Brand with Reinvention Strategist Marshawn Evans

August 18, 2011 By Melinda Emerson 1 Comment

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with brand reinvention strategist Marshawn Evans @MarshawnEvans. Marshawn is the bestselling author of SKIRTS in the Boardroom,  Owner of ME Unlimited and founder of MeUniversityLive.com.  She is committed to equipping women around […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: branding, Featured Post, Marshawn Evans

SmallBizLady Q&A How to Build a Powerful Online Brand

January 30, 2012 By Melinda Emerson 6 Comments

  How to become a powerful social media brand is a major factor in small business success these days. Beyond having a website, you need to make sure that you are out there demonstrating your expertise at every opportunity. There are those who believe that if they can’t find you or your business online, you […]

Filed Under: Branding & Marketing Tagged With: branding, grow your business, marketing, melinda emerson, online brand, small business, smallbizlady, social media

Branding Your Small Business

January 23, 2012 By Melinda Emerson 13 Comments

Branding is about getting your customers to see your company as an important key provider in addressing their needs and gives you a real competitive advantage. Once you have done thorough market research and checked out the competition, it is time to start developing your brand identity. Your brand is the name, design, or distinctive […]

Filed Under: Branding & Marketing Tagged With: branding, logo, melinda emerson, protect your brand, small business, smallbizlady, target marketing

How to Avoid Facebook Group Disasters

May 8, 2012 By Melinda Emerson 3 Comments

With Facebook reaching the 900 million mark, there should be no surprise that it is a terrific tool to use in the quest for business exposure. Joining a Facebook group seems to make sense; it’s a great way to expose your brand and/or find a new business opportunities. With countless groups on the social network […]

Filed Under: Guest Articles, Melinda Emerson @SmallBizLady, Social Media Tagged With: branding, facebook, social media

9 Ways To Get Your Blog to Stand Out

July 10, 2012 By Melinda Emerson 18 Comments

This is the second in a three part series on blogging. We started out with how to get started blogging and now we are talking about what to do to get your blog noticed. The best way to get to the front page of Google and other search engines is to have the exact phrase a […]

Filed Under: Branding & Marketing, How to Start, Social Media Tagged With: blog, blog strategy, blogging, branding, how to blog for money

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Turn Your Divine Gifts into a Business with Michelle Kopper

In this episode, Melinda Emerson engages with Michelle Kopper to explore her entrepreneurial journey and how she overcame fear to succeed. Michelle delves into the role of divine gifts and spirituality in business, offering insights into integrating personal beliefs with professional goals. The conversation addresses imposter syndrome, providing strategies for validation in the market. Michelle […]

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