Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Brent Leary @BrentLeary. Brent is Co-founder and Partner of CRM Essentials LLC, a CRM consulting and advisory firm focused on small and […]
The Lifeline of Your Business: 5 Rules to Loving Your Sales CRM
Guest Article Don’t hate your sales CRM. It’s your friend. Really it is. An effective CRM – Customer Relationship Management – system can be the lifeline of your business. I have had the pleasure of using five different CRM systems (plus spreadsheets, notebooks, and my good old memory) over the last 15 years. Quite frankly, […]
5 Marketing Tips to Keep More Customers in 2013
I’m a customer relationship management (CRM) guy and have been for the better part of the last ten years. These systems help small businesses automate marketing processes to more efficiently close deals, and do a better job of building customer relationships. With more small businesses turning to CRM apps and services to help with marketing […]