Felecia Hatcher is an Innovation Powerhouse, Personal Transformation Speaker, Entrepreneur, and Author. Following a successful career in experiential marketing working with tech companies such as Nintendo, Microsoft, and Sony, she started a gourmet popsicle company with her husband. While building a hugely successful catering company and working with strategic partners like Paypal, Google, and Airbnb, […]
How to Measure Your Marketing Campaign Efforts
If you plan on investing in digital marketing, it’s important to know how to measure your marketing campaign effectiveness. If your marketing campaign works great, you’ll want to know so you can recreate your success! So, how do you check the effectiveness of your marketing campaigns and compare it with your expectations? That’s the topic […]
12 Best Small Business Blogs of 2021
2021 is almost in the books, and as I suggest to all small business owners, now is a good time to look at your metrics for the year as you set goals for the new year. As I was doing my annual review, I stopped to look at my highest-performing blogs from 2021. This list […]
10 Email Marketing Best Practices to Improve Digital Marketing ROI
Email marketing is unquestionably one of the best digital marketing strategies. What if I tell you that you can increase your marketing profit by following some simple tips? Today I’m going to show you how you can skyrocket your email click-throughs and open rates to improve your digital marketing ROI. By following these 10 email […]
15 Mistakes Not To Make In Your Digital Marketing Approach
Marketing is an essential practice in any organization, and now everything has gone digital, the possibilities are almost endless. Not only is the world of digital marketing exciting, but it is also constantly evolving, and the potential is huge. At the same time, there are mistakes to be avoided at all costs in your digital […]
How to Generate Business Leads on Autopilot With Cold Emails
Cold emailing is one of the most popular methods of generating new leads, and it’s easy to see why, with low costs and the ability to rapidly scale your efforts. However, although anyone can send a cold email, sending one that consistently generates new business is a skill that—judging from my inbox—few have mastered. At […]
How To Measure Your Digital Marketing Efforts
Guest Article If you are heavily invested in digital marketing, it’s important to know how to measure your efforts. And if it is working great, you need to know your measures to create another ripple in the water. So, how do you check the effectiveness of your marketing campaigns and how can you compare it […]
How To Measure Your Digital Marketing Efforts
Guest Article You might think your unique digital marketing efforts are working, but how do you check the effectiveness of your campaign and compare it with your expectations? Your digital marketing ventures can range from managing a social media handle to recording a regular podcast to blogging to running a full-fledged online advertising campaign. Your […]
Top Marketing Mistakes in the Tech World
Guest Post Technological innovation has significantly expanded marketing technique and reach. However, misconceptions about how tech has changed traditional marketing can limit the effectiveness of your campaign. Too often, tech marketers get swept up in trends and buzzwords without stopping to think about what actually works. Avoiding some of the most common tech marketing mistakes […]
The New King of Advertising Spending: Digital Media
Guest Post As 2017 arrives, the new type of marketing finally has taken over the top spot in ad spending, digital media. Traditionally, TV ad spending has been the type of marketing companies have focused on the most. The future of ad spending has digital media on top and that trend will continue to make […]