Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Paul Mosenson @nusparkmktg He’s discussing key methods to plan and optimize pay-per-click advertising. Paul Mosenson is the President of NuSpark Marketing, a Philly based digital marketing firm focusing on lead management […]
How to Keep the Sales Engine Rolling
The day-to-day hustle in your business can make you forget to focus your marketing activities on keeping your pipeline filled. To help you reach your monthly sales goals, I have created a list of 7 marketing techniques you should revisit every 90 days. They are designed to ensure that you focus on revenue-generating activities in […]
Building Your Expert Brand with Reinvention Strategist Marshawn Evans
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with brand reinvention strategist Marshawn Evans @MarshawnEvans. Marshawn is the bestselling author of SKIRTS in the Boardroom, Owner of ME Unlimited and founder of MeUniversityLive.com. She is committed to equipping women around […]
Do you have a Bank or a Banking Relationship?
Many business owners have a bank, but what you need is banking relationship. Entrepreneurs with a bank just make deposits and withdrawals. Business owners with a banking relationship know the branch manager, the business banker and the head teller at the bank they use. The business banker has seen your business plan and is aware […]
How web analytics goals makes your online business better
So you may already imagine what a goal is, but if you’re still wondering how exactly does goal setting in web analytics help your business, you’re in for a treat – this post will show some basics and answer that question to make your site a working asset for your business. How web analytics goals […]
3 Words to Remove From Your Business Strategy
It’s exhilarating to start a business. You’ve dreamed about how you’ll help others and look forward to being your own boss. You’re excited to sell the product or service you’ve been so diligently perfecting. People are starting to ask you when you plan to open your doors. The hype is intoxicating. But there are times […]