Search engine optimization (SEO) is a huge component of driving traffic to your website, especially for small businesses. SEO increases the amount of organic traffic to your website. Using relevant keywords and other tactics will boost your website on the search engines, ensuring you land on the first page of results when a potential customer […]
Tips for Crushing SEO in a Seasonal Business
There’s search engine optimization, and then there’s seasonal SEO. One is a constant companion that deserves consistent attention and focus to drive traffic to your pages and visitors to your profiles. The other – when done correctly – can give you a sweet little bump depending on the time of year. Search engine optimization is […]
Three tips for using web analytics tools
Sponsored Post Business owners need data to scale. We need it for inspiring stats about the growth of certain industries. We need it to deepen our relationships with our customers, to figure out what works for them and what doesn’t. Perhaps the need for data is what drives so many of my Google Digital Coach […]
How to use Google Analytics to Boost Your Marketing Efforts
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Jennifer Shaheen @techTherapist. For more than 15 years, Jennifer has been teaching customers how to build technology connections. Her company, The […]
Increasing Your Online Sales Part 1
Sales is about trust and transparency, right? With all the media conversations about how Twitter and Facebook are impacting small business owners, that may be obvious. But with all the discussion about conversation, don’t lose track of the direct paths to sales. Don’t get soft and focus on conversation for its own sake. You can […]
How to optimize search engine traffic on a time budget
Websites can require a considerable amount of time to be optimized. The inclusion of social media into search results means a website will probably go unnoticed without a marketing or social media campaign. Creating a marketing effort is easy if you have a team. It can be daunting for small business owners that do not […]