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You are here: Home / Archives for @insightlyapp

How To Go From Social to Closing a Sale

July 19, 2016 By Melinda Emerson Leave a Comment

There can be a tendency as a small business to feel the need to jump on ALL of the social media platforms and start creating accounts. This is one strategy to get your slice of the social engagement pie. While it’s smart to connect with your customers on social media, biting off more than you […]

Filed Under: Featured Post, Social Media Tagged With: @insightlyapp, social media

Who’s on #Smallbizchat March 2017

March 1, 2017 By Melinda Emerson Leave a Comment

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @insightlyapp, @isalesgirl, @jillkonrath, @sharilevitin, @Sol_Marketing, @TiannaManon, SmallBizChat

How To Create Big-Bucks Content Without Breaking the Budget

February 28, 2017 By Melinda Emerson Leave a Comment

Sponsored Post Many small businesses believe creating high quality content is too expensive and time consuming. Only big companies have the budget to employ someone just to write up pages for a website, right? It’s true that many big companies spend the big bucks on hiring staff with the sole purpose of keeping their websites […]

Filed Under: Branding & Marketing, Featured Post, Grow Your Business Tagged With: @insightlyapp, content marketing

How to Select a CRM System for Your Small Business

January 19, 2016 By Melinda Emerson Leave a Comment

Sponsored Post Conceptualizing, launching, and operating a small business is a time and labor-intensive endeavor. Getting caught up in the day-to-day activities takes your attention in many directions. Still the risks are worth the potential rewards, not just for the financial gains, but also for the fact that you have a direct impact on your […]

Filed Under: Featured Post, Guest Articles, Technology Tagged With: @insightlyapp, big data, CRM, reporting solutions

It’s National Small Business Week; Time to Celebrate

May 2, 2016 By Melinda Emerson Leave a Comment

This week marks a high holiday on the small business annual calendar. It’s the biggest celebrations for small businesses in the U.S. It’s National Small Business Week! All over the country, there will be meetups, workshops, Tweetchats, and free events to help business owners like you launch or grow your business.   What’s National Small […]

Filed Under: Melinda Emerson @SmallBizLady, SmallBizChat Live+ Tagged With: @BrentLeary, @insightlyapp, @samsclub, @Sylvie_diGiusto, national small business week, SmallBizChat

How to Use CRM to Really Connect With Your Customers

August 16, 2016 By Melinda Emerson Leave a Comment

Sponsored Post Customer relationships are at the core of your business. When you nurture relationships with your customers, you help them connect with your brand. By leveraging a customer relationship management (CRM) solution, you can stay connected with your customers on a deeper level, increasing the chances that you will keep them as customers for […]

Filed Under: Customer Service, Featured Post, Your Small Business Tagged With: @insightlyapp, CRM

Don’t Take Customer Feedback For Granted

January 17, 2017 By Melinda Emerson Leave a Comment

Sponsored Post If you’re pulling your hair out because your marketing campaigns aren’t doing as well as you hoped they would, it’s time to consider the reasons why you’re struggling. There’s a reason why Big Data is a hot buzzword right now: data can be tremendously useful in helping you create marketing campaigns that do hit the mark. It […]

Filed Under: Customer Service, Grow Your Business, Your Small Business Tagged With: @insightlyapp, customer feedback

Get Your Creative Juices Flowing: New Year Creative Team Inspiration

December 13, 2016 By Melinda Emerson Leave a Comment

Sponsored Post Image Credit As we to enter a new year, you might feel renewed, refreshed and ready to hit the ground running! Maybe you’re chock full of inspiration, new ideas and resolutions to make this year great. Or, like some of us, you might feel a little burned out from holiday festivities, end of […]

Filed Under: Branding & Marketing, Grow Your Business, Guest Articles Tagged With: @insightlyapp, creativity, inspiration, motivation

CRM Doesn’t Have to be Industry Specific and Here’s Why…

October 25, 2016 By Melinda Emerson Leave a Comment

Sponsored Post Image credit If you’ve decided that you need a customer relationship management system or (CRM), chances are, you’re exploring and weighing the many different options available to you. You’ve probably found some interesting industry specific CRM options out there. Or maybe you’re using a CRM system already, and would like to better customize […]

Filed Under: Grow Your Business, Guest Articles, Your Small Business Tagged With: @insightlyapp, CRM, small business

How Using a CRM Can Grow Your Small Business

June 7, 2016 By Melinda Emerson Leave a Comment

 Sponsored Post Customer relationship management (CRM) has been growing steadily for years, and by next year, the industry is expected to hit $36.5 billion worldwide. Sharing information is critical to business operations. Silos of information create loss—both in knowledge sharing and in bottom line profits—because they create gaps in your business that your customers feel. CRMs […]

Filed Under: Featured Post, Guest Articles Tagged With: @insightlyapp, CRM, crm system, every small business

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

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