Providing useful products and services for your customers can encourage sales, improve loyalty and grow your brand’s reputation. You can employ many strategies to enhance customer value at your company, and learning how to create value for your customers can directly impact your company’s long-term success. In this post, I’ll explain what it means to […]
4 Ways to Cultivate Customer Buy-In
Brand loyalty is the elusive elixir that fuels commerce. Sure, you might get someone to buy your product while it’s on special offer, but opening the door to repeat purchases and loyalty to your products is another thing altogether. This post will explain what your brand can do to improve customer buy-in from the very […]
3 Ways Being Reachable Improves Customer Trust
In this hyper-connected and competitive environment, keeping your customers satisfied is non-negotiable. According to a Walker study, by the year 2020 providing great customer experience and building long-term relationships will be the major differentiators for your business, overtaking price and product features as the key differentiating factors. A relationship becomes strong only with trust and […]
Taking Employees from Engagement to Loyalty
Today’s small businesses are increasingly focused on culture as one of their competitive differentiators. That’s because research points to the many ways developing a great culture can engage and attract great employees, eventually resulting in a healthier bottom line. Recognition and appreciation are two simple ways of building employee loyalty, but alone they’re not sufficient. […]
How to Use Loyalty to Quadruple Your Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Misty Young, the @Restaurant_Lady. Misty Young is the owner of Squeeze In, a privately owned Lake Tahoe, California-based restaurant chain known for […]