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You are here: Home / Archives for loyalty

20 Ways to Create Customer Value

July 24, 2023 By Melinda Emerson Leave a Comment

20 Ways to Create Customer Value Featured Image

Providing useful products and services for your customers can encourage sales, improve loyalty and grow your brand’s reputation. You can employ many strategies to enhance customer value at your company, and learning how to create value for your customers can directly impact your company’s long-term success. In this post, I’ll explain what it means to […]

Filed Under: Branding & Marketing, Customer Service Tagged With: brand perception, loyalty, onboarding resources, online purchasing option, social media marketing

4 Ways to Cultivate Customer Buy-In

October 15, 2019 By Melinda Emerson Leave a Comment

4 Ways to Cultivate Customer Buy-In OG

Brand loyalty is the elusive elixir that fuels commerce. Sure, you might get someone to buy your product while it’s on special offer, but opening the door to repeat purchases and loyalty to your products is another thing altogether. This post will explain what your brand can do to improve customer buy-in from the very […]

Filed Under: Customer Service, Grow Your Business Tagged With: brand, brand loyalty, customer experience, Customer satisfaction, customer service in small business, customers, customers loyalty, introductory offer, loyalty

3 Ways Being Reachable Improves Customer Trust

April 30, 2019 By Melinda Emerson Leave a Comment

customer trust

In this hyper-connected and competitive environment, keeping your customers satisfied is non-negotiable. According to a Walker study, by the year 2020 providing great customer experience and building long-term relationships will be the major differentiators for your business, overtaking price and product features as the key differentiating factors. A relationship becomes strong only with trust and […]

Filed Under: Customer Service, Guest Articles Tagged With: customer relationships, customer retention, Customer Service, customer trust, loyalty, reachability, reachable, small business

Taking Employees from Engagement to Loyalty

July 11, 2016 By Melinda Emerson Leave a Comment

Today’s small businesses are increasingly focused on culture as one of their competitive differentiators. That’s because research points to the many ways developing a great culture can engage and attract great employees, eventually resulting in a healthier bottom line. Recognition and appreciation are two simple ways of building employee loyalty, but alone they’re not sufficient. […]

Filed Under: Your Small Business Tagged With: employee engagement, job culture, loyalty

How to Use Loyalty to Quadruple Your Business

August 27, 2015 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Misty Young, the @Restaurant_Lady. Misty Young is the owner of Squeeze In, a privately owned Lake Tahoe, California-based restaurant chain known for […]

Filed Under: Women in Business, Your Small Business Tagged With: loyalty, Misty Young

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

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