Barbara Casey is a customer engagement and text marketing expert as well as the CEO of Mobile High 5. She holds a Bachelor of Science degree in Journalism and Advertising from the University of Kansas. She is also a graduate of Goldman Sach’s 10,000 Small Business education program. Barbara has 30 years of experience […]
7 Ways to Jump-start Your 2023 Small Business Marketing
We’re heading for the last quarter of the calendar year, and it’s a busy one. Holiday sales can make up a big chunk of your annual revenue as a small business owner! While you’re probably preparing for the holiday season right now, today I want to encourage you to think even further ahead. In the […]
7 Mobile Marketing Trends for 2018
If you pay attention, you’ll notice a quiet revolution happening in the world of marketing. Mobile is quickly becoming the go-to channel for a variety of strategies designed to reach your customer. If you’re not using mobile yet, you will soon be. Here are 7 trends to take notice of to start developing a strategy […]
How to Use Mobile Marketing to Promote Your Small Business
When it comes to marketing your small business, the next thing you really need to concern yourself with is mobile web marketing. You need to have a helpful website that is mobile ready, especially if you are a local retailer. Far more people use cell phones to access the Internet than ever before. In fact, […]
Where will Social Media Lead You in 2011?
Where will Social Media Lead You in 2011? By Barbara Pender Mobile marketing will be among the hottest trends. Are you ready? Here is a checklist of the basic items you need to have and to hold as you begin to marry into this next rampant stage of Social Media. I promise to leave you […]
15 Things About Using Mobile Web Marketing in Your Small Business
This month I’m celebrating my 15th Anniversary in business, don’t forget to sign up for your chance to win SmallBizLady’s 15 Days of Giveaways Contest. Today is Part IV of my 15 Things Series. Today we’ll discuss mobile web marketing best practices. There are various forms of mobile web marketing such as text messages, mobile […]
Developing a Mobile Marketing Strategy with Kent Lewis
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Kent Lewis @KentLewis is President and Founder of Anvil Media and Formic Media, sister search engine and social media marketing agencies based […]
How 5 Minutes on Mobile Can Increase Small Business Sales
Guest Article Going mobile can open a lot of doors for your business and if done correctly, can help guide customers to a path of purchase. In 2013, small businesses expected about 13% of their holiday sales to be through mobile commerce. That’s a major jump from the previous year. And small, local businesses have […]
How to Get Your Small Business Mobile Ready in 2013
If you’re like most small business owners, you’ve heard a lot about mobile marketing and how it can be used to grow your sales and revenues. You may have even read articles about how major corporations are tapping into mobile marketing to build their customer base. The trouble is, you’ve never seen an article that […]