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How to Use Social Media to Convert Sales Part 2

March 14, 2022 By Melinda Emerson Leave a Comment

How to Use Social Media to Convert Sales Part 2 Open Graph

In part one of this series on social media conversions, we focused on the three most prominent social media platforms: Facebook, YouTube, and Instagram. In Part 2 of this post, we’ll focus on the more niche players in the world of social media marketing. While their reach is slightly smaller, these sites can drive sales […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: LinkedIn Ads, LinkedIn Learning, LinkedIn posts, pinterest, social media conversions, Twitter Ads

How to Use Pinterest to Grow Your Small Business

January 8, 2018 By Melinda Emerson Leave a Comment

If you have on your new years resolution list to expand your social media marketing efforts, consider using Pinterest. This image-based social media site can to help you reach even more customers. If you have great visuals and if you want to appeal to a highly female audience, this is a valuable resource online. Pinterest […]

Filed Under: Grow Your Business, Social Media Tagged With: pinterest, social media marketing

10 Ways to Use Pinterest to Grow Your Small Business

July 18, 2016 By Melinda Emerson Leave a Comment

If you’re looking to expand your efforts on social media, consider Pinterest.  With over 100 million active users, this image-based social networking site has the potential to help you reach even more customers. Since it’s all about the visuals, you want to appeal to your readers senses to eat, shop or learn. Use these tips […]

Filed Under: Social Media, Your Small Business Tagged With: pinterest, social media

10 New Year’s Resolutions for Your Small Business

January 14, 2013 By Melinda Emerson 4 Comments

Sponsored Post A New Year is a great opportunity to make a new start in your business. If you had a great year in 2012, congratulations and keep the momentum going! If you were thrilled to see 2012 go, now is the time to build a plan so that you can make 2013 the best […]

Filed Under: Business Inspiration, Grow Your Business Tagged With: #fedexoffice, #SMBresolutions, blogtalkradio, Google, pinterest, youtube

How to Build a Social Media Brand

May 4, 2012 By Melinda Emerson 28 Comments

Sponsored Post Social media has leveled the playing field for small business owners in today’s marketing environment. It’s all about two-way communication with customers. Building a social media brand is a major factor in small business success, but the key is being niche focused. Beyond having a website, you need to make sure that you […]

Filed Under: Branding & Marketing, Melinda Emerson @SmallBizLady, Social Media Tagged With: #fedexoffice, facebook, Google, linkedin, pinterest, social media, tumblr, tweetchat, twitter

6 Ways You Can Use Pinterest to Grow Your Small Business

November 12, 2012 By Melinda Emerson 2 Comments

It’s clear that social sharing is now a common factor in online marketing for small businesses. But it’s not about blogs and written content, Pinterest allows users to “pin” images and video to a virtual bulletin board, which can be shared or pinned. It is important to pin images to your board that are compelling enough […]

Filed Under: Branding & Marketing, Social Media Tagged With: pingraphy, pinning, pinterest

Boost Your Small Business Brand with Pinterest

September 29, 2014 By Melinda Emerson Leave a Comment

By now we have all heard about Pinterest and the amazing growth the social media network has demonstrated over the last year. Interest in Pinterest is still building and growing, and it appears to be here for the long haul, at least according to the 70 million users who enjoy pinning images ranging from fashion to […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media Tagged With: pinterest, small business marketing

How to Use the Power of Pinterest

May 24, 2012 By Melinda Emerson 6 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Jennifer Abernethy America’s Premier Social Business Stylist @SalesLounge.   Jennifer is the author of the ever popular Complete Idiot’s Guide to Social Media […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat, Social Media Tagged With: pinterest, SmallBizChat, social media

7 Must Use Social Media Platforms to Grow Your Small Business

February 21, 2012 By Melinda Emerson 7 Comments

The best way to promote your business online is through social media platforms. 78% of people trust peer recommendations, whereas only 14% trust ads. Just think about how often you’ve tried something based on someone else telling you that it’s worth checking out. Having a great online presence on the right platforms not only makes […]

Filed Under: Guest Articles, Social Media Tagged With: facebook, foursquare, linkedin, pinterest, tumblr, twitter, Valencio Cardoso, youtube

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Let’s get real: You don’t need to be everywhere—you just need to own your ZIP code. As a retailer or franchisee, your power isn’t in chasing a global audience. It’s in knowing your customers, showing up for your community, and building a brand that people can’t stop talking about right down the street. Local marketing […]

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