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You are here: Home / Archives for small business branding

15 Ways to Generate More Brand Love for Your Small Business 

February 10, 2025 By Melinda Emerson Leave a Comment

Building a business is about more than just selling products or services; it’s about creating a connection with your audience. You must create a brand, and your customer service needs to live up to your brand promise. Brand love isn’t just a buzzword; it’s the key to customer loyalty, repeat sales, and a growing fanbase […]

Filed Under: 15 Things Series, Branding & Marketing, Solopreneurs Tagged With: brand authenticity, brand love, brand marketing, brand storytelling, brand strategy, business growth, community building, customer engagement, customer experience, customer loyalty, customer retention, how to build brand love, marketing tips, small business branding, small business success, social media branding

The SmallBizChat Podcast: Building a Strong Brand Voice with Ross Kimbarovsky

January 7, 2021 By Melinda Emerson Leave a Comment

Building a Strong Brand Voice with Ross Kimbarovsky 1200 x 1200

  Ross Kimbarovsky is the founder and CEO of Crowdspring, a resource that connects clients to a team of over 220,0000 freelancers for branding and design services. Originally from Ukraine, Ross emigrated to the United States and enjoyed a successful career as a trial attorney. He has founded numerous startups, including Quickly Legal, Respect, and […]

Filed Under: The SmallBizChat Podcast Tagged With: brand identity, brand voice, brand your business, branding trends, rebranding, small business branding

The SmallBizChat Podcast: Refreshing Your Brand in 2020 with Naly Rice

July 30, 2020 By Melinda Emerson Leave a Comment

Refreshing Your Brand in 2020 with Naly Rice 1200 x 1200

  Naly Rice is a writer, speaker, media personality, and business leader. She is the founder and CEO of the full-service digital marketing company, LN Creative Group (LNGC), and has extensive experience in marketing, formerly serving as the Director of Marketing for Edge Hosting, LLC and SemaConnect. Naly also serves as chief blogger for her […]

Filed Under: The SmallBizChat Podcast Tagged With: brand visibility, positive brand experience, rebrand your business, rebranding, small business branding, visual branding, voice marketing

5 Tips On Creating A Brand Identity For Your Small Business

August 10, 2021 By Melinda Emerson Leave a Comment

5 Tips On Creating A Brand Identity For Your Small Business Featured Image

Business is a competition. If you want your small business to start strong, you have to stand out. Just because you’re not a large company with hundreds of employees doesn’t mean you can’t have unique and memorable branding. Branding is essential for any business. It’s what dictates how you market your products and services. So […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: brand goals, brand strategy, branding, small business branding, winning brand strategy

How to Build a Brand on Amazon

October 3, 2019 By Melinda Emerson Leave a Comment

How to Build a Brand on Amazon- OG

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Andrew Morgans, @MarknologyE. Andrew is a thought leader in the Amazon Branding space. He is the founder of Marknology™, a Kanas […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: Amazon, amazon business, amazon sales, amazon seller, branding, build a brand on Amazon, ecommerce, marketing, selling on amazon, small business branding

How to Build a Brand Strategy for Your Small Business

August 1, 2019 By Melinda Emerson Leave a Comment

brand strategy

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Orsolya Herbein, @HerbeinOrsolya, who shared tips for how to build a brand strategy for your small business. Orsolya is co-founder and […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: brand strategy, branding, marketing, small business, small business branding

How to Brand Your Small Business in 2018

January 4, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Yali Saar, who is the is the CEO of Tailor Brands, an automated branding agency. He is a former creative […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @tailorbrands, branding, small business branding, SmallBizChat

How to Stand Out as a Small Business

May 21, 2015 By Melinda Emerson 2 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @dorieclark. Dorie Clark is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and the author […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @dorieclark, Dorie Clark, small business branding, small business marketing

How to Reinvent Your Small Business Brand

April 22, 2013 By Melinda Emerson 3 Comments

It’s springtime and this is a great time to not just prune the bushes outside, but this is equally a good time to take a hard look at your small business.  After you assess how well, or not so well your small business is doing, it might just be time to do something new.  I […]

Filed Under: Branding & Marketing, Business Inspiration Tagged With: Business reinvention, small business branding

How to Develop a Small Business Brand

September 2, 2014 By Melinda Emerson 1 Comment

Guest Article Branding is a very important part of every business. When you think of brands, there are likely a few that come to mind first such as the world’s famous soft drink companies, shoe makers, car manufacturers, stores and other huge corporations. Even if your small business isn’t listed in the Fortune 500 (yet), branding can […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: @MaryAnnKeeling, marketing, Mary Ann Keeling, small business branding

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Latest #SmallBizChat

The SmallBizChat Podcast: Hit It and Quit It with Mitch Axelrod, Dr. Dan Young, and Rich Trotter

In this episode, Melinda Emerson introduces an engaging discussion with guests Rich Trotter, Mitch Axelrod, and Dr. Dan Young. The conversation kicks off with each guest sharing their favorite business podcast and app, revealing unique tools that aid their entrepreneurial journey. They then delve into timeless marketing strategies, discussing classic tips that still hold relevance […]

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