Google. McDonald’s. Visa. Nike. When you hear the names of these companies, a picture automatically forms in your mind. Why? It’s simple. They are killing the brand marketing game. Although your company might not be a billion-dollar empire like those mentioned above, it doesn’t mean you can’t take advantage of brand marketing. If you are […]
Advertise Your Business on Facebook: Boost Revenue and Reach
If you are a small business that sells products online, then hopefully you’ve already discovered the power of using Facebook Ads to boost your small business revenue and reach. If you haven’t yet explored advertising on the massive social platform, which offers a two-billion-person market opportunity, then I urge you to read on so you […]
SmallBizLady’s 5 P’s of Marketing for Your Small Business
If you are spending money on marketing, and your sales are sagging – you need to evaluate your marketing strategy. Too often people fail with marketing because they focus on tactics without stopping to consider strategy. Think of your marketing like a funnel: start with the big picture goal and then work on lead generation […]
Startup Marketing for New Entrepreneurs
Guest Article Starting a new business is an exciting and exhilarating affair, but it comes packed with a lot of risks and challenges. The ‘newcomer’s luck’ won’t play in favor as one believes, and the overnight success stories you may have heard about were actually of those who were there behind the scenes for years […]
Gear Up Your Small Business Marketing for 2017
The last quarter of the calendar year has its own vibe, whether your business counts on holiday shopping to boost revenues, or whether it slows as the year winds down, it’s time to launch your 2017 marketing efforts. Now is an excellent time to re-evaluate your small business marketing strategy and think about what you […]
10 Ways to Grow Your Small Business With Instagram
If you’ve been successful at setting up an Instagram account for your small business and using it to find new followers – and customers — you might be looking for additional strategies to ramp up your efforts on this visual social media platform. And since engagement on Instagram is 15 times higher than it is on Facebook, it’s […]
How to Stand Out as a Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @dorieclark. Dorie Clark is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and the author […]
How to Write Emails That Will be Read
Guest Article In today’s digital age, it’s not uncommon to send and receive hundreds of emails on a daily basis. If you have your own business, it’s a fantastic opportunity to introduce your company to prospective clients. Getting people to actually read your emails, however, is another matter. For anyone who wants to send effective […]
8 Marketing Tips for Small Businesses
Guest Article As a small business owner, you have the advantage to be nimble with your marketing. You can get creative investing in guerilla marketing activities or learn from big company victories – and big company mistakes. While you might not have the budget that larger companies have, you can still produce effective marketing. Here […]
5 Social Media Tools that Will Increase Your Productivity
Guest Article Generating results from social media takes time. However, as a small business owner, time is our most important commodity. Whether you are managing social media accounts or one of your employees, you should always aim to maximize productivity. Here are 5 social media tools that will increase your productivity: LikeAlyzer Facebook’s evolving algorithm […]