Most small business owners aren’t marketing experts, and many simply aren’t aware of how to build and execute an effective strategy. But whether you know a little about marketing or nothing at all, being aware of some of the most common marketing mistakes can help you avoid them. 1. You Put all Your (Marketing) Eggs […]
4 Ways to Kickstart Your Small Business Marketing Efforts Now
All too often small businesses slash marketing budgets when funds get tight. However, finding and attracting the right customers is fundamental to business growth. Marketing your small business doesn’t have to be difficult but it certainly takes some planning. As we approach the third quarter of the year, I’m going to share 4 ways to […]
The Daily Deal Isn’t Dead Yet
We all know that consumers are not as excited about the Groupon emails that land in their inboxes as they used to be, and we’ve all heard the horror stories of businesses that were overwhelmed or even destroyed by a poorly planned campaign. But, some businesses are making them work. Here’s one. 24-year-old Jacomo Hakim, […]
How Your Small Business Can Have a Big Brand
Guest Article Tiny. Miniscule. Small. When it comes to business, “small” shouldn’t be seen as a disadvantage. To the contrary, being a small business opens the door for making a huge impact as “the next big thing”. Big brands take advantage of this newness of locality all the time. It’s how they flourish through franchising. […]
How to Leverage a Mobile App to Build Your Business Brand
Abel James was a twenty something living in Austin, Texas when his life fell apart. His apartment building burnt down. He lost all of his belongings. On top of that, he was suffering from high blood pressure, thyroid problems and working in a soul-sapping job. He knew he couldn’t control much so he decided to […]
10 Things You Need To Do Before 2014
If you’re like most small business owners, you’re still focused on completing the current year. The reality is, you can really increase your financial success by planning your revenues now for next year. Having the business secured ensures that you will be around and thriving when 2014 hits. Here are 10 things you should take […]
The Value of Coupons as a Marketing Tool
Guest Article There are a few famously recession-proof industries. Liquor is one of them- sometimes people need a drink more than ever when the economy’s tanked. Health care is another; production and distribution of food staples; funerary services, etc. Any product or service that people are going to use can pretty safely be categorized as […]
The Advantages of Being Small and Broke in a Small Business
Guest Article When we started the Barefoot Wine brand, our two biggest fears were being small and broke. In retrospect, they were our two biggest strengths and we didn’t even know it! Barefoot is now the #1 wine brand in the United States. Its success has given the wine industry permission to be fun and […]
Should You Be Leveraging LinkedIn for Sales in a Small Business?
Can LinkedIn really increase sales in your small business? I say absolutely YES. The reason why LinkedIn is so valuable for reaching potential clients is because you can target specific groups of people easily and you can gather all kinds of information for making a connection. “Because the client was able to look at my […]
How to Get Your Product on TV in 2013
Each time after I appear on television or speak to group– inventors, small business owners and PR professionals hunt me down and ask if I can put their product in my next TV segment. I honestly appreciate hearing from people who have innovative new products. Over the years, that’s how I’ve found some of the best […]
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