Guest Article Investing in small business can be financially and personally rewarding, but it also poses a huge risk. If you go about investing in a smart, calculated way, the rewards can be incredible. You just need to be the right type of person with the right skill set, temperament, and knowledge to ensure a […]
Archives for 2017
How to Use Social Media to Close Business
We hear a lot about how social media creates brand awareness, establishes you as an expert, and propels your marketing. But what about social selling? Can you actually use social media platforms to close business, especially if you’re in the B2B space? The answer is YES, but know that social selling is an entirely different […]
Be Unforgettable: 6 Tips to Creating a Brand Experience
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Teanna Ross is the CEO of Kreative Eye. She partners with business owners who are ready to invest in their […]
Top 6 Reasons Why You Need a Small Business Credit Card
Guest Article We live in a cashless society in which debit and credit cards rule. When was the last time you paid for goods or services with cash or even a check? It’s probably been awhile. As important as it is to have access to credit as a consumer, it’s even more vital as a […]
When Should You Start Hiring Employees?
As your business grows, you’ll likely find you can no longer handle all the roles and responsibilities required to keep your company chugging along. You may reach a point where you have to decide whether you’re willing to continue to work long and grueling hours to do everything yourself, or invest in building out your […]
How to Have a Greater Impact in Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Joanne Sonenshine is Founder + CEO of Connective Impact, a company focused on bringing like-minded organizations together to improve how […]
Three tips for using web analytics tools
Sponsored Post Business owners need data to scale. We need it for inspiring stats about the growth of certain industries. We need it to deepen our relationships with our customers, to figure out what works for them and what doesn’t. Perhaps the need for data is what drives so many of my Google Digital Coach […]
Small Businesses Are Not Exempt from Cyber Attacks
Cyber safety is within your grasp. More than 60 percent of business-related cyber attacks happen to small business owners! This doesn’t mean that you need to hire ex-Navy SEALs to protect your organization. However, it does demand more vigilance on your part when it comes to protecting your own — and especially your customers’ — […]
How to Launch and Grow a Product-Based Brand
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Donna Maria Coles Johnson who is an attorney, author, and entrepreneur mentor. She is the founder of the Indie Business […]
Can I use a potential employee’s social media account in job consideration?
Guest Article The simple answer is Yes! But we aren’t simple people, are we? As the social media landscape expands, society continues to embrace it and share EVERYTHING. I knew social media had turned a corner when my mom jumped on Facebook and started asking me about everything I post. With this new openness, it […]
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