Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Debborah Ashley @AskDebborah. Deborrah Ashley has built 3 highly profitable businesses, been in Oprah Magazine and The New York Times, and […]
Archives for 2018
How to Develop a Successful Content Campaign
Guest Article When you want to develop a successful content campaign, you must have a plan. Key Performance Indicators or KPIs–are vital to planning and deploying a successful content. Before you write a word or record a video, take a step back and decide what metrics to track and make sure you know the answers […]
Is Your Small Business Ready for Black Friday, Small Business Saturday and Cyber Monday?
You might feel like a real underdog with all the major retailers slashing pricing and offering FREE shopping this holiday, but fear not. There are numerous ways that small businesses can maximize their profits during the holiday shopping season too, you just need to be prepared. In this article, we’ll talk everything Black Friday, Small […]
How to Build a Lead Generation Machine
This week on #Smallbizchat LIVE our show featured three guests: How to Build a Sales Process with Alice Heiman, @aliceheiman, Start Making Connections, Stop Adding to Your Connections with Phil Gerbyshak, @PhilGerb, and How to Develop Your Personal Brand Using Video with Cher Jones, @itscherjones. I pulled three of the best questions from each of them […]
How To Measure Your Digital Marketing Efforts
Guest Article You might think your unique digital marketing efforts are working, but how do you check the effectiveness of your campaign and compare it with your expectations? Your digital marketing ventures can range from managing a social media handle to recording a regular podcast to blogging to running a full-fledged online advertising campaign. Your […]
How to Establish Business Credit
If you are in business most likely your personal credit has been your business credit, but did you know that you can establish business credit. Cash challenges are real. We have all been there, needing cash flow to make payroll, purchase inventory, hire new employees and expand but can’t because the capital isn’t available without […]
Content Marketing for your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Phil Gerbyshak @PhilGerb. Phil Gerbyshak is a speaker who never holds a back and leaves it all on the stage, energizing and […]
How To Find Your Number 2
Guest Article Tell me about a Steve Jobs, and I can show you a Steve Wozniak. Show me a Brian Roberts, Chairman and CEO, Comcast and look no further than Stephen Burke his Senior Executive Vice President. Explain to me the magnitude of the Civil Rights Movement lead by Dr. Martin Luther King Jr., and […]
My best advice for Millennial Business Owners
I was recently invited to appear as a featured guest on the Tweetchat #MillennialTalk hosted by social media Influencer Chelsea Krost on Tuesday at 8pm ET. She asked me to talk about growth strategies for millennial business owners. They were a lively bunch. I thought this information might be helpful for all my loyal readers, so here […]
How to Package Your Genius
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Amanda Miller Littlejohn @amandamogul. Amanda Miller Littlejohn is a personal branding coach who helps high achievers make their ideas and their work […]
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