Twitter is the perfect marketing tool for a business in start-up or reinvention mode and anyone trying to position themselves as a thought leader in their industry. There are several reasons why Twitter is good for business. You can brand or rebrand yourself quickly. You can use your personal name or a nickname such as […]
Do You Have What it Takes to Be a Successful Entrepreneur?
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Martin Zwilling @StartupPro. He is the Founder and CEO of Startup Professionals, a company that provides services to startup founders around the […]
10 Ways Your Business Can Attract Corporate Sponsors
Getting funding from corporations may be a great opportunity for your small business, but you can damage your brand if you do not go about it the right way. You want to develop a prospect list of warm leads, prepare a strong proposal, and approach a sponsor, ultimately persuading them to support your cause or […]
Are You Ready to Work From Home?
When launching a small business, you need to keep your expenses low. One great way to do this is to work from your home. There are 26 million small business in the US today and 16 million of them are solopreneurs, who in most cases are building their business dreams from their back bedroom, basement […]
How to Improve Your Small Business Website
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Akilah Thompkins-Robinson, @AKZMeDesigns. Akilah is the owner of AKZMe Designs, LLC (www.akzmedesigns.com), specializing in web and print design, website content management, and […]
5 Ways Your Business Can Use Old Customers to Generate New Sales
Are you using your old customers to generate new sales? If not, then odds are you’re losing out on a tremendous amount of revenue. There are simple techniques to engage your customers to become an unpaid sales force. Here are 5 key ways to engage your old customers and generate additional sales in no time! […]
How to Avoid a Daily Deal Disaster
Marketing companies like LivingSocial, Groupon and more, are services with vast databases and are perfectly positioned to help you put together a promotional offer aimed at reaching targeted customer prospects. By jumping on the coupon clipping trend associated with today’s deal-savvy shoppers, your business can grab lots of new customers. But, will they keep coming back after […]
Don’t Let Your Business Run You
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Allan Branch @AllanBranch. Allan is a co-author of the book Don’t Let Your Business Run You, co-founder and Partner of LessEverything, a […]
So You Want To Get Your Invention on TV?
Each time after I appear on television, inventors, small business owners and PR professionals hunt me down and ask if I can put their product in my next segment. I honestly appreciate hearing from people who have innovative new products. Over the years, that’s how I’ve found some of the best gadgets for my segments. […]
12 Ways to Use Video to Grow Your Small Business
The internet is the new TV. YouTube is the second most searched site on the internet. If you want to stay relevant online with your small business, you will need to start using video as part of your ongoing content development strategy. Video can also give you a competitive advantage in the marketplace. If you […]
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