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ENDING SMALL BUSINESS FAILURE

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20 Ways to Create Customer Value

July 24, 2023 By Melinda Emerson Leave a Comment

20 Ways to Create Customer Value Featured Image

Providing useful products and services for your customers can encourage sales, improve loyalty and grow your brand’s reputation. You can employ many strategies to enhance customer value at your company, and learning how to create value for your customers can directly impact your company’s long-term success. In this post, I’ll explain what it means to […]

Filed Under: Branding & Marketing, Customer Service Tagged With: brand perception, loyalty, onboarding resources, online purchasing option, social media marketing

July 2023 #SmallBizChat: How to Use Strategy to Grow Your Brand

July 20, 2023 By Melinda Emerson Leave a Comment

July 2023 #SmallBizChat: How to Use Strategy to Grow Your Brand OG

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: branding, build a business strategy, grow your brand online, small business strategy

The SmallBizChat Podcast: Collaborative Selling with Carole Mahoney

July 20, 2023 By Melinda Emerson Leave a Comment

Collaborative Selling with Carole Mahoney social image

Carole is the author of Buyer First: Grow Your Business with Collaborative Selling. Carole is changing how the entire sales industry sees itself and how buyers see it too. She’s been called the sales therapist by Harvard Business School, where she coaches sales for their entrepreneurial MBA program. She’s also the president of AA-ISP Boston, […]

Filed Under: The SmallBizChat Podcast Tagged With: change the mindset, mindset, sales, sales process, unlock sales

How to Avoid Negatively Impacting Your Personal Brand

July 17, 2023 By Melinda Emerson Leave a Comment

How to Avoid Negatively Impacting Your Personal Brand Open Graph

In today’s highly connected business world, building and maintaining a strong personal brand is essential for personal and professional success. Your personal brand encompasses how others perceive you and can significantly influence opportunities and relationships. However, it is equally important to be mindful of actions that could potentially harm your personal brand. Destroying your personal […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: destructive behaviors, grow your personal brand, personal branding, personal branding statement, strong personal brand

The SmallBizChat Podcast: Overcommunicating with Your Team to Get Through Hard Times with Nick Ron

July 13, 2023 By Melinda Emerson Leave a Comment

Overcommunicating with Your Team to Get Through Hard Times with Nick Ron Featured Image

  Nick Ron is the founder and CEO of House Buyers of America. He is an industry veteran with over 20 years of experience as a real estate investor. He founded House Buyers of America in 2001, selling homes through his hybrid real estate model that balances technology with human on-the-ground expertise. Nick took the […]

Filed Under: The SmallBizChat Podcast Tagged With: creative funding, growing your small business, hire the right people, money, real estate

How to Become a National Brand

July 10, 2023 By Melinda Emerson Leave a Comment

How to Become a National Brand featured Image

When you build a powerful personal brand, speaking opportunities, media requests, and corporate opportunities will come banging down your door. Creating a national brand means you no longer need to explain your expertise or solutions or pitch yourself. Your clients will already know what you do, and your conversation becomes about interest and availability. It’s the […]

Filed Under: 10 Things Lists, Grow Your Business Tagged With: brand identity, build a powerful personal brand, building your brand, national brand, target audience

The SmallBizChat Podcast: Why Invest In Yourself with Melinda Emerson

July 6, 2023 By Melinda Emerson Leave a Comment

Why Invest In Yourself with Melinda Emerson 1200 x 1200

  In today’s episode, I want to encourage all of us to think about ways to enhance our overall happiness, productivity, and ability to handle stress. Because, as business owners, there’s a lot of stress out here for us. There are a lot of things that can really knock you off your square. And so […]

Filed Under: The SmallBizChat Podcast Tagged With: business innovation, goals, grow your business, hobbies, industry trends, investing in yourself

6 Pieces of Advice for Starting a Consulting Business

July 3, 2023 By Melinda Emerson Leave a Comment

6 Pieces of Advice for Starting a Consulting Business Featured Image

Isn’t it thrilling when you decide to take your years of hard-earned experience, unique insights, and talent and channel them into your very own consulting business? You’re not alone on this exhilarating journey. I’ve been there, and over the years, I’ve learned a thing or two about navigating this entrepreneurial adventure. This post is packed […]

Filed Under: Branding & Marketing, Business Inspiration Tagged With: art of selling, Brand in Demand Live, consulting business, financial landscape, sales

The SmallBizChat Podcast: Hit It & Quit It with Michele Phillips, Dee Bowden, & Barry Banther

June 29, 2023 By Melinda Emerson Leave a Comment

Hit It & Quit It with Michele Phillips, Dee Bowden, & Barry Banther Featured Image

With over 20 years of experience, Michele Phillips knows the excitement and challenges of leading a team and business, both large and small. Michele brings her wealth of knowledge and experience to help her clients succeed in their businesses. In an industry where 80% of businesses fail, Michele not only grew but successfully sold and […]

Filed Under: The SmallBizChat Podcast Tagged With: cashflow, debt, family business, project management, revenue

8 Ideas to Grow Your Coaching Business

June 26, 2023 By Melinda Emerson Leave a Comment

8 Ideas to Grow Your Coaching Business OG Featured Image

No matter the sphere you coach in, whether life coaching, business, sales, marketing, or something else, you know the power of guidance and the transformation it can bring. As a coach, you help others realize their potential, overcome hurdles, and reach their goals.  But what about your own business growth? As a seasoned coach with […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: coaching, coaching business, grow your coaching business, personal brand, seasoned coach

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

Fix Your Business Q&A Video

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