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30 Ways to Grow Your Coaching Business

November 6, 2023 By Melinda Emerson Leave a Comment

30 Ways to Grow Your Coaching Business Featured Image

It’s a sobering statistic: 82% of coaching businesses fold within the first two years. While coaching can be rewarding, navigating the business side of things is often a steep learning curve. In this article, I’m sharing 30 actionable strategies to defy that statistic and thrive in the competitive field of coaching. Let’s go! 30 Ways […]

Filed Under: Grow Your Business, Your Small Business Tagged With: catchy tagline, coaching, content marketing, picking a niche, self-publishing

The SmallBizChat Podcast: Turn Around Your Business with Ted Santos

November 2, 2023 By Melinda Emerson Leave a Comment

Turn Around Your Business with Ted Santos Featured Image

Mr. Ted Santos is skilled at reinventing companies. And over the past 25 years, he’s reinvented himself several times. He has experience as a sales trainer, executive manager, entrepreneur, and executive coach. He’s currently chairman and CEO of Turnaround Investment Partners in New York City, which provides high-value consulting services to midsize and large companies. […]

Filed Under: The SmallBizChat Podcast Tagged With: disruptive leadership model, driving innovation, innovation and stabilization, penetrate untapped markets, turnaround

Marketing Qualified Leads vs. Sales Qualified Leads

October 30, 2023 By Melinda Emerson Leave a Comment

Marketing Qualified Leads vs. Sales Qualified Leads Featured Image

When it comes to lead generation, all leads are not equal. There are Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). They represent two distinct stages in the lead generation and conversion process. Both terms are used to categorize leads based on their readiness to move through the sales funnel, but they represent different […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: buying signal, direct sales engagement, lead scoring, Marketing Qualified Leads, Sales Qualified Leads

The SmallBizChat Podcast: Story-Selling with Bernadette McClelland

October 26, 2023 By Melinda Emerson Leave a Comment

Story-Selling with Bernadette McClelland Featured Image

Bernadette is a high-content and inspirational speaker on transformation and business growth, making booking a speaker easy and joyful. She has spoken in 12 countries across four continents, and 85% of her past clients have rebooked her in one capacity or another. She has landed million-dollar deals and the US government recognizes her in the […]

Filed Under: The SmallBizChat Podcast Tagged With: boost your sales, buyers, sales process, selling, story telling

How to Achieve Sustainable Business Success: Inspiration or Motivation?

October 23, 2023 By Melinda Emerson Leave a Comment

How to Achieve Sustainable Business Success: Inspiration or Motivation? featured image

The terms “inspiration” and “motivation” are often used interchangeably, yet they are distinct concepts that play vital roles in driving success. While both are essential for achieving goals and propelling businesses forward, their nuances are worth exploring to understand why having both is imperative for achieving sustainable business success. Defining Inspiration and Motivation Inspiration and […]

Filed Under: Grow Your Business, Your Small Business Tagged With: creativity, growth mindset, inspiration, motivation, vision

The SmallBizChat Podcast: Maintaining a Positive Mindset with Melinda Emerson

October 19, 2023 By Melinda Emerson Leave a Comment

Maintaining a Positive Mindset with Melinda Emerson Featured Image

In today’s busy business world, success is not determined solely by external factors. In this episode of SmallBizChat,  Melinda talks about the power of mindset to your business success. “Entrepreneurship brings with it a lot of stress – you really do want to prioritize and promote relaxation and stress reduction whenever you can get it.” […]

Filed Under: The SmallBizChat Podcast Tagged With: avoid self-sabotage, healthy mindset habit, kindness, positivity, relaxation, stress reduction

The Continuing Rise of Women Entrepreneurs in 2023

October 16, 2023 By Melinda Emerson Leave a Comment

The Continuing Rise of Women Entrepreneurs in 2023 Open Graph

Sponsored Post As we celebrate National Women’s Small Business Month this October, it’s important to recognize and applaud the remarkable growth of women entrepreneurs in recent years. The entrepreneurial landscape has seen a steady rise in the number of women-owned businesses, reflecting not only their resilience but also their ability to adapt to changing economic […]

Filed Under: Featured Post, Women in Business Tagged With: business owners, Gusto, inclusive work environment, women entrepreneurs, women-owned business

The SmallBizChat Podcast: Hit It & Quit It with Jimmy Newson, Chris Carr, and Robyn Streisand

October 12, 2023 By Melinda Emerson Leave a Comment

Hit It & Quit It with Jimmy Newson, Chris Carr, and Robyn Streisand social image

As a business and growth strategy consultant, Jimmy Newson has worked with organizations of all sizes, but his specialty is working with small businesses and entrepreneurs. He founded Moving Forward Small Business, a membership-based organization that helps companies grow and achieve their goals through practical and actionable advice. Additionally, Jimmy has strategic partnerships with private, […]

Filed Under: The SmallBizChat Podcast Tagged With: advertising, growth strategy, marketing system, marketing tips, strategic partnerships

When Should You Update Your Pricing?

October 9, 2023 By Melinda Emerson Leave a Comment

When Should You Update Your Pricing? Open Graph

Pricing is one of those things that can make or break your small business. Set it too high, and you’ll scare customers away; too low, and you’re leaving money on the table. Chances are you put considerable thought into your pricing when you started your small business. But pricing isn’t a set-it-and-forget-it task. What worked […]

Filed Under: Grow Your Business, Your Small Business Tagged With: adjust your pricing, develop pricing strategy, evaluate your pricing, pricing, pricing strategy

The SmallBizChat Podcast: Building an Inclusive, Authentic Brand with Robyn Streisand

October 5, 2023 By Melinda Emerson Leave a Comment

Building an Inclusive, Authentic Brand with Robyn Streisand 1200 x 1200

Robyn Streisand founded The Mixx and Titanium with diversity in mind. A trailblazer in the LGBTQ+ community, she has made it her mission to make marketing and advertising more inclusive. As the recipient of AdAge’s “Women to Watch” and the OUT100, Robyn is recognized as a gifted connector of people, a strategic problem-solver, and a […]

Filed Under: The SmallBizChat Podcast Tagged With: advertising, authentic brand, marketing, onboarding clients, story telling

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Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Grow Your Revenue with Retreats with Sheri Rosenthal

In this episode, Melinda Emerson is joined by Sheri Rosenthal to discuss the power of retreats as business growth tools. Sheri shares her expertise on how retreats can serve as effective revenue streams and strengthen client relationships. The conversation covers key aspects of planning and marketing successful retreats, including avoiding common pitfalls and ensuring participant […]

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