I have yet to meet a small business owner or entrepreneur who was excited to start their business exclusively so they could figure out how to do the accounting for it. We start businesses because of the problems we are going to solve for our customers. But we still need to keep track of the […]
Use the 3 C’s of Social Media: Content, Community, Commerce
If you are running a small business today you better be using social media marketing. Social media has taken over the internet over the past few years. The great thing for small businesses is it’s all about the one-on-one connection, larger companies no longer have the upper hand. You must listen, engage and then […]
How to Use Word of Mouth Marketing to Promote Your Business
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from our #SmallBizChatinterview with Dori DeCarlo@Dori_WordofMom. Dori is MOMpreneur CEO of S1-Safety First & host of Word of Mom on BlogTalkRadio & MomTV. Empowering others is a passion for Dori as she shares the […]
How Effectively Managing Relationships Leads to Business Success
Relationships are fundamental to how we operate and interact with each other. They may begin as an unassuming acquaintanceship and are often influenced by our surroundings. So interaction anywhere from that with a family member or others via our work environment, interest groups or associations can initiate relationships. Over time, relationships are built upon and […]
How to Make Your Business Look Credible and Trustworthy Online
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from our #SmallBizChat interview with Raj Malik @rajmalikdc. Raj Malik is CEO & Co-Founder of KikScore (@KikScore), a service that enables small businesses to demonstrate trust by displaying verified, interactive and dynamic trust-related data […]
Going Green is the New Black
According to a recent report, there was a 59% jump last year in the number of businesses that have gone green. This is great for the environment, plus nine out of ten of those businesses experienced cost savings by going green. Going green could spell black for your business, and this is especially important for small […]
Ask SmallBizLady: How Do I Protect My Intellectual Property?
Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, we are taking on the question: How Do I Protect My Intellectual Property? Click this link for the full video response: Ask Small Biz Lady About Protecting Intellectual Property Here’s a quick summary: Use a […]
Getting Back to Small Business Basics with Sweetie Berry
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Sweetie Berry @SweetieBerry on how to get back to basics in Business. She develops strategy for speakers, authors, and entrepreneurs as a go-to problem solver, think tank, and re-alignment […]
How to Set Your Price to Achieve Your Profit Goals #SmallBizChat QA with Nicole Fende
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Nicole Fende @BizFinanceForum Nicole is President and Chief Numbers Whisperer of Small Business Finance Forum. Nicole is a credentialed actuary with […]
Increasing Your Online Sales Part 2
Last time, in Part 1 of Increasing Your Online Sales, we talked about 3 ways to increase your online sales, which had to do with building and managing your site properly. This post I’m going to share some great tools for doing testing yourself. I’ll also share some ways to collect information on your site […]
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