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Optimize Your Website to Win, Grow, and Retain Customers

October 13, 2020 By Melinda Emerson Leave a Comment

Optimize Your Website to Win, Grow, and Retain Customers OG

The coronavirus was the crisis that none of us asked for. It threw many small businesses directly under the bus and rattled the foundations of prior pathways to success. COVID upended entire economies, industries, supply chains, consumer behaviors and finances in ways that prevented a return to ‘business-as-usual’ and life as it was once known. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email marketing, multi-device friendly, optimizing your website, social proof, user experience, Web analytics, website

3 Strategies to Help Increase B2B Sales

October 12, 2020 By Melinda Emerson Leave a Comment

3 Strategies to Help Increase B2B Sales Featured Image

I get it. Increasing your B2B sales can be a real challenge. It’s not like B2C, where you have a plethora of effective tools and strategies. But it certainly can be done… if you use the right strategies! Here are three you can actively invest your time and resources in to help increase your B2B […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: B2B marketers, B2B sales, B2B sales strategy, B2B sales tool, social media as a sales tool

The SmallBizChat Podcast: Leadership Strategies During the Coronavirus Pandemic with Andrew Andrews-Ramirez

October 8, 2020 By Melinda Emerson Leave a Comment

Leadership Strategies During the Coronavirus Pandemic with Andrew Andrews-Ramirez 1200 x 1200

Andrew Andrews-Ramirez is a former infantry soldier turned entrepreneur. He graduated from the University of Chicago Booth School of Business after leaving the military. Andrew is the CEO of VargasAndrews, an international professional services company that specializes in business turnarounds. With a passion for transforming businesses and business owners’ lives, he helps leaders become more […]

Filed Under: The SmallBizChat Podcast Tagged With: business leaders, coronavirus crisis, entrepreneurs, failures in leadership, leadership, leadership strategies, Veteran Entrepreneurs

Dichotomy and Propensity: Two Dilemmas for the Small Business Owner

October 6, 2020 By Melinda Emerson Leave a Comment

Dichotomy and Propensity_ Two Dilemmas for the Small Business Owner og

I grew up in a part of town where small businesses kept opening and closing in a set of buildings I passed by frequently. I noticed the closed signs on businesses so often I finally asked my father about them. “Someone had a dream and then they lost it,” he told me. “A closed sign […]

Filed Under: Grow Your Business, Your Small Business Tagged With: being in your business, keep the business running, natural inclination, succeed in the business, work on your business

6 Strategies to Help You Increase Online Sales

October 5, 2020 By Melinda Emerson Leave a Comment

6 Strategies to Help You Increase Online Sales Open Graph

Are you a small business owner with an ecommerce business or who offers services through your website? Do you want to know how you can build a profitable sales pipeline and increase online sales? If the answer to both the questions is yes, you’ve come to the right place. In this article, we’ll share six […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content marketing strategies, ecommerce business, effective landing pages, organic traffic, website visitors

The SmallBizChat Podcast: Being Brilliantly Resilient with Mary Fran Bontempo

October 1, 2020 By Melinda Emerson Leave a Comment

Being Brilliantly Resilient with Mary Fran Bontempo 1200 x 1200

Mary Fran Bontempo is the Co-Founder of Brilliantly Resilient, a podcast that teaches audiences strategies and tools to thrive in the face of adversity and beyond. Mary is a TEDx speaker and the author of four books, including The 15-Minute Master, which focuses on her son’s heroin addiction and how to navigate a crisis. She […]

Filed Under: The SmallBizChat Podcast Tagged With: being brilliantly resilient, coping mechanism, finding motivation, power of faith, prepare for the unexpected, resilience, tribe of people

Tips for Crushing SEO in a Seasonal Business

September 29, 2020 By Melinda Emerson Leave a Comment

Tips for Crushing SEO in a Seasonal Business Open Graph

There’s search engine optimization, and then there’s seasonal SEO.  One is a constant companion that deserves consistent attention and focus to drive traffic to your pages and visitors to your profiles.  The other – when done correctly – can give you a sweet little bump depending on the time of year. Search engine optimization is […]

Filed Under: Grow Your Business, Your Small Business Tagged With: google analytics, organic clicks, organic traffic, search engine results, search volume, seasonal business

Ways to Find a Unique Selling Proposition for Your Small Business

September 28, 2020 By Melinda Emerson Leave a Comment

Ways to Find a Unique Selling Proposition for Your Small Business OG

Even if your business has high-quality products and services, you can still get crowded out by the competition. Consumers may overlook your products and services if you don’t know how to communicate why they should come to you and not your competitors.  This is where your unique selling proposition comes into play. It’s about looking […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: brand promise, brand story, competition, competitive advantage, develop your unique selling proposition, set apart your small business

The SmallBizChat Podcast: Understanding the Needs of Children and Teachers During COVID-19 with Steve Bollar

September 24, 2020 By Melinda Emerson Leave a Comment

Understanding the Needs of Children and Teachers During COVID-19 with Steve Bollar
 Featured Image

Steve Bollar is an education expert and the Founder of Stand Tall Steve, a company that works with forward-thinking organizations to improve their culture and develop new ideas and leadership skills. Steve is a virtual and live motivational speaker, consultant, mentor, trainer, professional personality, and coach. He is the author of Stand Tall Leadership: Stand […]

Filed Under: The SmallBizChat Podcast Tagged With: changing situation in schools, COVID-19 education system, education, hybrid learning, positive reinforcement, teachers, virtual learning

How Small Businesses Can Bounce Back After Legal Trouble

September 22, 2020 By Melinda Emerson Leave a Comment

How Small Businesses Can Bounce Back After Legal Trouble Featured Image

If you are a small business owner that is trying to recover after a legal setback, there are a lot of things to consider and keep in mind. Sometimes the legal troubles are unintentional or unlucky, and in order for a business to recover, it’s important to take the appropriate measures in order to bounce […]

Filed Under: Branding & Marketing, Cash Flow & Finance Tagged With: avoid legal troubles, contract disputes, legal setbacks, restore your reputation, trademark issues

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Why Summer Is the Perfect Season to Grow Your Mind—and Your Business—with Books. There’s something magical about summer. The pace slows down, the days stretch longer, and there’s finally space to breathe—and think. It’s not just a season for vacations and cookouts; summer is a prime opportunity to invest in yourself. While others are unwinding, […]

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