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ENDING SMALL BUSINESS FAILURE

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August 2024 #SmallBizChat: How to Create Great Videos and Build a Strong Brand

August 22, 2024 By Melinda Emerson Leave a Comment

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: brand, branding through video, Create a brand, create videos, strong branding, video content, video marketing

Design a Daily LinkedIn Prospecting Process

August 19, 2024 By Melinda Emerson Leave a Comment

  Leveraging LinkedIn for prospecting can be a game-changer for your network growth and business development, especially if you are a B2B business. LinkedIn provides a powerful platform to connect with industry leaders, potential clients, and like-minded professionals. However, effective prospecting requires a structured approach. Here’s a comprehensive daily LinkedIn prospecting process to help you […]

Filed Under: Branding & Marketing, Customer Service, Grow Your Business, Social Media, Staying Productive, Your Small Business Tagged With: B2B networking, business growth, daily routine, lead generation, LinkedIn networking, LinkedIn prospecting, LinkedIn strategy, online networking, professional networking, social selling

The SmallBizChat Podcast: How to Have Better Sales Results with Valdez Lasartemay

August 15, 2024 By Melinda Emerson Leave a Comment

In this episode, Melinda welcomes guest Valdez Lasartemay. Valdez shares his passion for sales and fundamental techniques that drive success. They discuss the importance of building relationships and personal branding in sales. The conversation covers strategies for handling objections and tools for effective sales engagement. Valdez also explains how to leverage social media and key […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business advice, handling objections, personal branding, relationship building, sales engagement tools, sales performance metrics, sales techniques, small business, social media in sales

How to Handle Your Afternoon Slump in Your Small Business

August 12, 2024 By Melinda Emerson Leave a Comment

Managing and taking strategic breaks is essential for business owners to combat the natural dip in energy often experienced around 3 PM. This afternoon slump is a common phenomenon due to the body’s circadian rhythm, which signals a decrease in alertness and energy levels. Here’s how business owners can effectively manage this period and maintain […]

Filed Under: Become Your Own Boss Tips, My Recommendations, Solopreneurs, Staying Productive, Women in Business, Your Small Business Tagged With: afternoon slump tips, combating fatigue, effective workday routine, maintaining focus at work, managing energy levels, overcoming energy dips, productivity hacks, small business energy boost, strategic breaks for business owners, workday productivity

The SmallBizChat Podcast: How to Have a Successful Exit with Maggie Lord

August 8, 2024 By Melinda Emerson Leave a Comment

In this episode, Maggie Lord shares her entrepreneurial journey and insights into exit strategies, focusing on planning and financial preparation for selling a business. She and Melinda discuss how to identify potential buyers and ensure a fair valuation. The episode includes a segment from the sponsor, SmallBizLady Academy. Maggie also covers the importance of confidentiality […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business exit advice, Business Valuation, confidentiality in sales, entrepreneurial journey, exit strategy, financial preparation, identifying buyers, sales process timeline, selling your business

Tips to Make Discussing Fees with Prospects More Comfortable 

August 5, 2024 By Melinda Emerson Leave a Comment

Discussing fees with prospects can be one of the most challenging parts of the sales process, especially for women entrepreneurs. It’s a sensitive topic that, if not handled well, can lead to discomfort, misunderstanding, or even the loss of a potential client. However, with the right approach and money mindset, you can make these conversations […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Cash Flow & Finance Tagged With: building client relationships, business advice, business development, business growth, client meetings, closing deals, customer research, discussing fees, entrepreneurial success, fee discussions, fee negotiations, pricing strategy, professional services, sales confidence, sales mindset, sales objections, sales preparation, sales process, sales strategies, sales tips, small business, small business tips, value-based pricing, women entrepreneurs

The SmallBizChat Podcast: How to Run a 7-figure Solo Business with Elaine Pofeldt

August 1, 2024 By Melinda Emerson Leave a Comment

In this episode, Melinda introduces Elaine Pofeldt, who shares her background and insights on non-employer businesses. They delve into the growth trends of million-dollar solopreneurs and identify top industries for solo businesses, including the impact of AI. The conversation also covers the challenges solopreneurs face and the importance of personal branding. Elaine Pofeldt is an […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: AI impact on business, business challenges, business growth trends, entrepreneurship solopreneurs, expert business advice, million-dollar businesses, non-employer businesses, personal branding, small business advice

SmallBizLady Summer Reading List 2024

July 29, 2024 By Melinda Emerson Leave a Comment

It’s Summer, and that means it’s time to grab to good book and grow your expertise. There are many business books that have delivered an array of insightful and actionable reads. Here are a particular set of books that I find valuable for small business owners seeking to navigate the complexities of entrepreneurship. Here are […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Business Inspiration, Cash Flow & Finance, Customer Service, Featured Post, Grow Your Business, How to Start, Leadership, Mompreneurs, My Recommendations, Social Media, Solopreneurs, Starting A Small Business, Teams, Women in Business, Your Small Business Tagged With: AI in business, Business Book Recommendations, business coaching, business knowledge, business leadership, business owner resources, Business Strategies, business success tips, customer centricity, entrepreneurship, financial management, innovation, leadership books, marketing books, must-read business books, small business books, small business growth, smallbizlady, summer reading list, sustainable business

The SmallBizChat Podcast: The Dangers of Poor Customer Service with Melinda Emerson

July 26, 2024 By Melinda Emerson Leave a Comment

  In this episode, Melinda discusses the importance of subscribing to services and shares personal experiences with service providers. She delves into communication, professionalism, and challenges in the service industry. The episode highlights the consequences and importance of customer retention, as well as legal risks and strategies for responding to reviews. Listen to the podcast […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business communication, customer retention, entrepreneurship, legal risks, professionalism, responding to reviews, service industry, service providers, small business advice, Small Business Management

July 2024 #SmallBizChat: How to Run a 7-Figure Solo Business and Have an Exit.

July 25, 2024 By Melinda Emerson Leave a Comment

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

How to Tighten Your Sales Infrastructure (Before Your Bank Account Screams for Help)

If your sales swing between feast and famine every few months, the problem isn’t visibility, branding, or even marketing. It’s your sales infrastructure. Most coaches, consultants, and service-based entrepreneurs start out selling based on talent and hustle alone—no real system, no process, just vibes and referrals. And while that might get you to six figures, […]

Fix Your Business Q&A Video

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