This is excerpted from my recent interview with Barbara Lopez of @Brightfarm who is President of Brightfarm Introductions talking about creating your elevator speech to promote your business.
Launching a Product Online
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed on Twitter from 8-9pm ET. This is excerpted from my recent interview with Peter Shankman @skydiver is an Entrepreneur, an Adventurist, and the CEO of The Geek Factory, a PR and Marketing boutique firm in […]
It’s All About The Sales Call Prep
In business, we all sell something. Some sell products, some sell services. However, we all need to be about selling solutions. When you go on a sales call, it’s never about what you do. Sometimes as small business owners, we are so passionate about our businesses that we forget to focus on the customer’s pain […]
How to Win a Business Plan Competition
Every week as @SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed on Twitter from 8-9pm ET. This is excerpted from my recent interview with Lora Kolodny @lorakolodny . She writes for the You’re the Boss! blog for the New York Times online. She began reporting on […]
8 Ways To Use Twitter To Grow Your Small Business
This past week was a big week. First a major review of my new book came out on the website one of my favorite business magazines Black Enterprise with the title: “Now Read This: Become Your Own Boss in 12 Months, If entrepreneurship is your objective, Melinda Emerson offers a step-by-step road map” which was written […]
Who’s Coming Up in May 2010 on #SmallBizChat
The M in May stands for Marketing on #Smallbizchat, where each show this month will focus on an element of marketing and your small business. May 5th Jill Lublin @JillLublin Public Relations Expert and Co-Author, Guerilla Publicity – How to Develop Free Publicity to Grow Your Small Business. May 12th David Siteman Garland @Therisetothetop Founder, […]
How to Get Free Publicity for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with @JillLublin on How to Get Free Publicity for your Business. Jill Lublin the author of the new best selling book – Get […]
Winners of the $25,000 Entrepreneur’s Challenge
In celebration of her first book, Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business That Works (Adams Media, March 2010), Melinda Emerson is annoucning contest winners featuring a prize of weekly small-business coaching sessions. “The contest brought so many worthy applicants that I found it impossible to choose one winner,” […]
Getting Started on LinkedIn
Developing a LinkedIn profile is a great step towards building your social media footprint. LinkedIn is a professional social networking application. LinkedIn users tend to be more affluent and very well educated. 57% of users are men and 43% are women with 72% of users over the age 35. According to a May 2009 survey, […]
What Undermines Most Small Businesses?
Lack of Discipline: When you work for yourself, you are the engine that drives your small business. This also means that you kill for your dinner day after day. As an entrepreneur you need to stay on task daily to accomplish your business goals. Don’t believe hype about making millions in your bunny slippers. […]
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